Finding the ideal career is not always easy, particularly if you consider yourself pretty creative. Often, creative sorts don't fare that well working for someone else and doing the same mundane job day in and day out. Well, the good news is that these days you don't have to do that, as there are plenty of options available for creative people that want to get into their perfect career and earn a great income.
With your creativity and ambition, there are various different options you can look at on a self employed basis. By choosing the right career path and putting your time and effort into getting your business off the ground, you can look forward to a far more lucrative future, flexibility in terms of your hours and days worked, and the ability to be your own boss while doing a job that really appeals to you.
Some Top Options for Creative People
There are actually many self-employed career options you can consider if you are a creative person with bags of ambition. One of the things you can do is set up as a mobile beautician, providing services those who want to look and feel great for a special event or just in general. Your creativity can be put to good use by helping others to achieve the perfect look and giving them more confidence in themselves. By doing this on a mobile basis, you can travel to your customers, which means you don't have to worry about paying to rent or buy a salon for your business. By getting a suitable qualification in cosmetology, you can choose a career option that can ensure you enjoy a brighter future.
Another great option for those who are creative and ambitious is to set up a business as a web designer. If you have tech skills as well as creativity, this could be an ideal job for you. By setting up a home office, you can work from the comfort and convenience of your own home. You can also enjoy working for clients in many different industries and from countries around the world. With more and more businesses eager to create a stronger online presence, you have the benefit of knowing your services will always be in demand. You can also have fun coming up with creative and eye-catching designed for different sites. Plus, of course, you can look forward to earning very good money from doing something you really enjoy.
For some people, working alone and focusing on research is a dream job. Well, if you can do this and you also want to be creative, you can consider working for yourself as a freelance writer. There are many businesses and individuals always on the lookout for a good content writer who works remotely and does a great job. As long as you provide quality content that is well-researched and well written, there is no reason why you cannot make a successful living out of doing this. Of course, you need to have a flair for writing and a passion for it, as this is something that does come across in your content. Again, you can enjoy working from a home office and scheduling your own hours and days to suit you.
Some people love nothing more than crafts, and this is yet another way in which people express their creativity. This can include all sorts of crafts from baking cakes and savory treats through to making jewelry, designing and making greetings cards, making scented candles and more. Some people do all of this as a hobby, but why not turn it into a career and home business? With digital technology at your fingertips, you can various ways to help you sell the items you create. For instance, you can promote your goods on social media sites, or you can set up a website to sell your creations. You can even set up an eBay store or sell on Etsy.
Making Sure You Market Your Business
No matter what type of creative business you decide to go into, you need to ensure you market yourself and your services properly. With the digital technology available today, this is something you can do without spending a fortune or investing huge amounts of time. Instead, you can do it quickly and conveniently with options such as email marketing, social media marketing, and off-line leafletting in the local area.
By making sure you market your services properly, you can gain exposure, and this will enable you to compete more effectively with established rivals that offer the same sorts of services as you. Also, it is well worth starting a blog, as this will help you to gain the trust and confidence of audiences as long as your posts are authoritative, well written, engaging, and accurate. This can also help to boost your website rankings, as search engines like to reward those that add regular, fresh, high-quality content to their sites.
You should also make sure that, no matter what sort of creative business you start, you offer the highest levels of customer service and communication. This can make a big difference when it comes to customer retention, which in turn can have a big impact on your reputation. By developing a loyal client base and a solid reputation within your chosen industry, you can look forward to far greater levels of success in the future.
Enjoy the Chance to Work for Yourself
One of the key things to note about doing this type of work is that it provides you with the perfect opportunity to become your own boss without having to have a load of money to invest upfront. For those who thought they would be stuck working for someone else for the rest of their lives, this is great news. It means that you can work for yourself, set your own income, enjoy total freedom and flexibility, and moreover, make money doing something that you really enjoy.
In many ways I am a shining example of the American Dream. I was born in Hungary during the Communist era, and my family fled to Israel before coming to the U.S. in pursuit of freedom and safety. When we arrived, I was just a young, shy girl who couldn't speak English. After my childhood in Hungary, New York City was a marvel; I couldn't believe that such a lively, rich place existed. Even a simple thing like going to the market and seeing all the bright, colorful produce and having so many choices was new to me. I'll never take that for granted. I think it's where my love affair with color truly began.
One thing I had was a strong work ethic. I worked hard in school, to learn English, and at jobs including my first job at Dairy Queen -- which I loved! Ice cream is easily my favorite food. From there, I moved into the garment district where my brother-in-law's family had a business. During this time, I was able to see how a business was run and began to hone in on my eye for aesthetics and willingness to work hard at any task I was given.
Eventually, my brother-in-law bought a dental supply company in Los Angeles and asked me to join him. LA, a place with 365-days of sunshine. How could I say no? The company started as Odontorium Products Inc. During the acrylic movement of the 1980s, we realized that nail technicians were buying our product, and that the same components used for dentures were used for artificial nails. We saw a potential opening in the market, and we seized it. OPI began dropping off the "rubber band special" at every salon on Ventura Blvd. in Los Angeles. A jar of powder, liquid and primer – rubber-banded together – became the OPI Traditional Acrylic System and was a huge hit, giving OPI its start in the professional nail industry. It was 1981 when OPI first opened its doors. I couldn't have predicted our success, but I knew that hard work and faith in myself would be key in transforming a new business into a company with global reach.
When we started OPI, what we were doing was something new. Before OPI came on the scene, the generic, utilitarian nail polish names already on the market – like Red No. 4, Pink No. 2 – were completely forgettable. We rebranded the category with catchy names that we knew women could relate to and would remember. The industry was stale and boring, so we made it more fun and sexy. We started creating color collections. I carefully developed 30 groundbreaking colors for the debut collection -- many of which are still beloved bestsellers today, including Malaga Wine, Alpine Snow and Kyoto Pearl.
There is no other nail color brand in the world that touches the totality of industries the way OPI does.
With deep roots in Tinseltown, we eventually started collaborating with Hollywood. Our decision to collaborate with the entertainment industry also propelled OPI forward in another way, ultimately leading us to finding a way to connect with women beyond the world of beauty, relating our products to the beverages they drink, the cars they drive, the movies they watch, the clothes they wear – even the shade they use to paint their living room walls! There is no other nail color brand in the world that touches the totality of industries the way OPI does. It also propelled my growth as a businessperson forward. I found myself sitting in meetings with executives from some of the top companies in the world. I didn't have a fancy presentation. I didn't have a Harvard business degree. I realized that what I had was passion. I had a passion for what we were doing, and I had my own unique story that no one else could replicate.
Discipline, hard work, and passion gave me the confidence to grow from that shy immigrant girl to become the person that I am today
Bit by bit, I grew up with the business. Discipline, hard work, and passion gave me the confidence to grow from that shy immigrant girl to become the person that I am today -- an author, public speaker, and co-founder of OPI, the world's #1 professional nail brand.
I learned quickly that one can be an expert at many things, but not everything. Running a business is very hard work. Luckily, I had someone I could collaborate with who brought something new to the table and complemented my talents, my brother-in-law George Schaeffer. My business "superpower," or the ability to make decisions quickly and confidently, kept me ahead of trends and competition.
Another key to my success in building this brand and in growing in business was being authentic. Authenticity is so important to brands and maybe even more so now in the time of social media when you can speak directly to your consumers. I realized even then that I could only be me. I was a woman who knew what I wanted. I looked at my mother and daughter and wanted to create products that would excite and empower them.
There's often an expectation placed on women in charge that they need to be cutthroat to be competitive, but that's not true. Rather than focusing on my gender or any implied limitations I might bring to the job as a female and a mother, I always focused instead on my vision. I deliberately fostered an environment at OPI filled with warmth. After all, at the end of the day, your organization is only as good as its people. I've always found that being nice, being humble, and listening to others has served me well. Instead of pushing others down to get to the top, inspire them and bring them along on the journey.
You can read more about my personal and professional journey in my new memoir out now, I'm Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time.