Finding the ideal career is not always easy, particularly if you consider yourself pretty creative. Often, creative sorts don't fare that well working for someone else and doing the same mundane job day in and day out. Well, the good news is that these days you don't have to do that, as there are plenty of options available for creative people that want to get into their perfect career and earn a great income.
With your creativity and ambition, there are various different options you can look at on a self employed basis. By choosing the right career path and putting your time and effort into getting your business off the ground, you can look forward to a far more lucrative future, flexibility in terms of your hours and days worked, and the ability to be your own boss while doing a job that really appeals to you.
Some Top Options for Creative People
There are actually many self-employed career options you can consider if you are a creative person with bags of ambition. One of the things you can do is set up as a mobile beautician, providing services those who want to look and feel great for a special event or just in general. Your creativity can be put to good use by helping others to achieve the perfect look and giving them more confidence in themselves. By doing this on a mobile basis, you can travel to your customers, which means you don't have to worry about paying to rent or buy a salon for your business. By getting a suitable qualification in cosmetology, you can choose a career option that can ensure you enjoy a brighter future.
Another great option for those who are creative and ambitious is to set up a business as a web designer. If you have tech skills as well as creativity, this could be an ideal job for you. By setting up a home office, you can work from the comfort and convenience of your own home. You can also enjoy working for clients in many different industries and from countries around the world. With more and more businesses eager to create a stronger online presence, you have the benefit of knowing your services will always be in demand. You can also have fun coming up with creative and eye-catching designed for different sites. Plus, of course, you can look forward to earning very good money from doing something you really enjoy.
For some people, working alone and focusing on research is a dream job. Well, if you can do this and you also want to be creative, you can consider working for yourself as a freelance writer. There are many businesses and individuals always on the lookout for a good content writer who works remotely and does a great job. As long as you provide quality content that is well-researched and well written, there is no reason why you cannot make a successful living out of doing this. Of course, you need to have a flair for writing and a passion for it, as this is something that does come across in your content. Again, you can enjoy working from a home office and scheduling your own hours and days to suit you.
Some people love nothing more than crafts, and this is yet another way in which people express their creativity. This can include all sorts of crafts from baking cakes and savory treats through to making jewelry, designing and making greetings cards, making scented candles and more. Some people do all of this as a hobby, but why not turn it into a career and home business? With digital technology at your fingertips, you can various ways to help you sell the items you create. For instance, you can promote your goods on social media sites, or you can set up a website to sell your creations. You can even set up an eBay store or sell on Etsy.
Making Sure You Market Your Business
No matter what type of creative business you decide to go into, you need to ensure you market yourself and your services properly. With the digital technology available today, this is something you can do without spending a fortune or investing huge amounts of time. Instead, you can do it quickly and conveniently with options such as email marketing, social media marketing, and off-line leafletting in the local area.
By making sure you market your services properly, you can gain exposure, and this will enable you to compete more effectively with established rivals that offer the same sorts of services as you. Also, it is well worth starting a blog, as this will help you to gain the trust and confidence of audiences as long as your posts are authoritative, well written, engaging, and accurate. This can also help to boost your website rankings, as search engines like to reward those that add regular, fresh, high-quality content to their sites.
You should also make sure that, no matter what sort of creative business you start, you offer the highest levels of customer service and communication. This can make a big difference when it comes to customer retention, which in turn can have a big impact on your reputation. By developing a loyal client base and a solid reputation within your chosen industry, you can look forward to far greater levels of success in the future.
Enjoy the Chance to Work for Yourself
One of the key things to note about doing this type of work is that it provides you with the perfect opportunity to become your own boss without having to have a load of money to invest upfront. For those who thought they would be stuck working for someone else for the rest of their lives, this is great news. It means that you can work for yourself, set your own income, enjoy total freedom and flexibility, and moreover, make money doing something that you really enjoy.
It seemed like everything happened overnight because, well… it did.
One moment, my team and I were business as usual, running a multi-million-dollar edible cookie dough company I built from scratch in my at-home kitchen five years ago and the next we were sitting in an emergency management team meeting asking ourselves, "What do we do now?" Things had escalated in New York, and we were all called to do our part in "flattening the curve" and "slowing the spread."
The governor had declared that all restaurants immediately close to the public. All non-essential businesses were also closed, and 8.7 million New Yorkers were quarantined to their tiny apartments for the foreseeable future. Things like "social distancing" and "quarantine" were our new 2020 vernacular — and reality.
What did that mean for us? Our main revenue source was the retail part of the business. Sure, we offered delivery and take-out, but that was such a small portion of our sales. I had built a retail experience where people from near and far came to eat edible cookie dough exactly how they craved it. We had two stores, one in Manhattan and one in Brooklyn, which employed over 55 people. We have two production facilities; an online business shipping cookie dough nationwide; a wholesale arm that supplies stores, restaurants, and other retail establishments with treats; and a catering vertical for customizable treats for celebrations of all sizes. And while business and sales were nearly at a complete halt, we still had bills. We had payroll to pay, vendors we owed, services we were contractually obligated to continue, rent, utilities, insurance, and none of that was stopping.
How were we going to do this? And for how long will this go on? No one knew.
As an entrepreneur, this certainly wasn't my first-time facing challenges. But this was unprecedented. Unimaginable. Unbelievable. Certainly unplanned. This control-freak type-A gal was unraveling. I had to make decisions quickly. What was best for my team? For my business? For the safety of my staff? For the city? For my family and unborn baby (oh, yeah, throw being 28 weeks pregnant and all those fun hormones in there, it's real interesting!). Everything was spiraling out of control.
I decided to take the advice I had given to many people over the years — focus on the things you can control. There's no point worrying about all the things you have no control over. If you focus there, you'll just continue spiraling into a deeper, darker hole. Let it go. Once you shift your perspective, you can move forward. It's not going to be easy; the challenges still exist. But you can control certain things, so focus your energy and attention on those.
So that's what I did. I chose, for the safety of staff and customers, to close the retail portion completely — it wasn't worth the take-out and delivery volume to staff the store, open ourselves up to more germs and human contact than absolutely necessary.
I went back to our mission and the reason I started the business in the first place — to spread joy. How could we continue to bring happiness to people during this uncertain time? That's our purpose. With millions of people across the globe stuck inside, working from home, quarantined with their families, how can we reach them since they can't come to us? So I thought back to how and why we got started.
Baking, for me, has always been a type of therapy. I could get lost in the mixing bowl and forget about everything else for a moment in time. Sure, I have a huge sweet tooth, but it's about the process. It's about taking all of these different ingredients and mixing them together to create something magically sweet and special. It's about creating and being creative with the simple things. It's about allowing people to indulge in something that brings them joy — a lick from the spatula or a big batch of cookies.
It's about joy in the moment and sharing that joy with others. So my focus is back on that, and it feels good.
We could still ship nationwide, straight to people's doorstep. So we are making it easier and less expensive to send the ultimate comfort food (edible cookie dough) by introducing a reduced shipping rate, and deals on some of our best-selling packages.
In a way for us, it feels like we are going back in time… back to our roots. When I first started the business, we were only shipping nationwide. There were no stores, no big team, no wholesale. It was just me, a small crew juggling it all, and we made it work then. And we'll make it work again. We have to leverage our online business and hope it floats us through this time.
We are focusing our digital content strategy on sharing recipes, activities, and at-home treats with our engaged, amazing social following so they bake with their families and stay busy at-home. We started live baking tutorials where our fans can bake-along with me and I can share all the tips and tricks I've learned over the years with them.
I've leveraged the cookbook I published last year, Hello, Cookie Dough: 110 Doughlicious Confections to Eat, Bake & Share, to come up with fun content and additional things to do at home. We started shipping it and our at-home baking mixes for free to encourage people to get busy in their kitchens!
And as a business, we will continue to connect with our community to bring them joy and focus on what we can control, including our attitude and outlook first.
During times of uncertainty, which this certainly is, you should do the same. Identify the things you can control and focus your time and energy on those things. Distract yourself with the positive. Force yourself to stop asking and worrying about all the what-ifs. Do what you can for the moment and then the next moment. Make a list, and take it day-by-day.
It's going to be okay. You will be okay. We will all be okay.