Your favorite perfume has the ability to turn your day around, evoke a memory and finish off a look.
But even your favorite perfume isn't truly yours. That Dior, Chanel, Marc Jacobs in your bedroom - they're made for the public - mass produced and widely distributed. While they're wonderful - they're not unique to you.
Sue Phillips, who started her career with Elizabeth Arden, then went to Lancôme, and then on to Tiffany as VP of Marketing - having grown within the industry ranks - realized there was an opportunity to go out on her own and tailor scents to your liking. "Being in the industry, and being a woman in an industry predominantly run by men, I felt it was very important to make a statement and to start doing one on my own," she says. "Now, customization is everywhere."
We met with Phillips in her "Scentarium" where she walked us through her formulation techniques and how our personality quirks would come to define our custom scents.
“For fragrance, much like in life, in food, in music, there’s a beginning, middle and an end," she begins. "In food you have your appetizer, main course and dessert. In music, you have your overture, your main theme and your finale. In fragrance there’s a beginning, middle and end. So when you first spray a fragrance you smell the top note for the beginning and usually they’re the light, bright citrusy notes, and you can smell them from about 10-15 minutes on the skin. And then it mixes with your body chemistry and then come the middle notes: the florals, spicy and fruity. And then, after about two hours, the base notes begin to kick in and it should last for about 4-8 hours.”
The session with Phillips in her Scentarium (a magically-lit room filled with the potions, perfumes and scents of the world) is intended to be both engaging and educational, during which we build our perfume from beginning, to middle and end. We discover that the biggest difference between men and women's fragrances is the base notes are much more prevalent and bolder in men's. Where a woman's fragrance is lighter, more floral letting the top agents do a lot of the work - the big base notes of men's cologne define their scents.
Sue Phillips. Photo credit Crains New York
She also informs us as we roam through her collection of bottles that one of the world's most beloved perfumes - Chanel No.5 - was created entirely because of a perfumer's mistake. Coco Chanel's perfumer's assistant, Jacques, put too much of the ingredient "aldehydic" (a powdery scent) in the perfume and with that, became the most profitable mistake in fragrance history. It will celebrate it's hundredth anniversary in three years, and is still in the top ten best-selling scents every year.
“This is all about you and your DNA and what matches your personality” she says.
Upon arrival, we take the scent quiz. “I do the scent quiz for several reasons," she says. "It’s to determine your olfactive personality. It’s a lifestyle quiz: it has nothing to do with fragrance, I’ll be able to tell from the answer whether you like fresh, floral or oriental.” And that she does. After collating our answers she's able to direct us in the path of our preferred flavors and intuitively points out what these answers mean for our taste profile.
There lay 18 different perfumes with which she uses to create our scents. Each of them are individually hand-made by her with an array of flavours falling into eight different categories: citrus, fruity, oriental, ozonic, chypre, woodsy, lavender and musk.
Phillips's title is that of Perfume Designer - rather than perfumer (which involves a little too much chemistry and not enough personal interaction for this entrepreneur), which means that she can deconstruct your favorite perfumes into these 18 different flavor profiles and explain them back to you. For this reason, she has been commissioned by an array of corporate companies for events that invite an audience to participate in perfume deconstruction or creation.
Using scent strips, we co-ordinate our formulas. She informs our decisions based on how robust or round the collection of aromas are to her. If our top note is too sweet, she adds a musk, if bottom is too spicy, she adds a lavender note, all while keeping in mind our tastes and likings from the quiz.
"Isn't it amazing how out of these blends you can find something that totally fits your personality, and out of these 18 we can find millions of scents."
Phillips's "Scentertaining" experience is really just that - a fun ay to understand what your nose likes and why it likes it. Your personality is fully reflective in the vial of liquid you walk away with.
It's no wonder that her scentarium has played host to guests such Katie Holmes, Zendaya and Jamie Foxx among others - this really is a most unique and fun experience for anyone that loves fragrance.
Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!
You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!
Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.
Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.
One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:
What worked? What were my successes?
Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?
Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.
If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?
Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?
Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?
Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.
While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.
Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!