Emma Rose, 34, is the CEO and founder of Final, the company that created FinalStraw—the world’s first reusable, collapsible straw that raised nearly $2 million on Kickstarter. Prior to launching Final, Emma earned a master’s degree from Harvard in Environmental Management and Sustainability and spent four years working in waste minimization at Los Alamos National Laboratory. In the last decade, Emma’s passion for sustainability motivated her to help create a nonprofit called Save the Mermaids, to educate children about the harmful effects of single-use plastics. It also led her to the TEDx stage to give a talk about the harmful effects plastic straws have on the environment. Emma continues to lead Final’s entirely remote team working on a full line of Foreverables™—items designed to last forever and replace single-use plastic.