"If someone asked me when I was younger and in college, "What are you going to do?" And that I would say, "Oh, I'm going to start this diabetes fashion company some day," I would be like what are you talking about? Nothing on this track was ever in the life plan."
Type 1 Diabetes is not caused by candy or carbohydrates. It is a serious disease that is caused by a person's own body attacking the beta cells that produce insulin in the pancreas. Nobody thinks about how they would react to getting diagnosed with an autoimmune disease until it happens to them.
Kyrra Richards, founder of Myabetic sat down with SWAAY to have a diabetic-to-diabetic discussion [I have had Type 1 Diabetes since college] about her diagnosis and starting her incredible line of functional accessories. Bonding over our 'late' diagnoses with a juvenile disease, her being 24 at the time of diagnosis and me being 19, Richards and I hit it off right off the bat. During our chat she talked about every aspect of juggling type 1, running a company, being a mom, and how she never thought she would own a business like this in her life.
Frost pink Brandy backpack
At 24 years old, Richards was working as a professional dancer and model when she started feeling the telltale signs of her disease. “I was actually performing for the troops in Afghanistan on a dance tour flying from base to base and performing. And that's when I started feeling a little bit off. Was super thirsty all the time and obviously had to go to the bathroom a lot," the dancer explains.
Richards went back to the United States and could not shake the symptoms. Thinking she 'broke her bladder' in Afghanistan she promptly went to see a doctor. When they checked her blood glucose, it was around 500 MG/dl, which is very high. The average non-diabetic person should range between 70-130 MG/dl. I myself was at 300 MG/dl when I was diagnosed.
Lavender James wallet
“I had a really hard time in the beginning," she says. "I still do. My doctor (at the time) wasn't exactly super understanding and really comforting, unfortunately. She was a good doctor as far as the medical side, the insulin levels and what you're supposed to do." Says the diabetic fashion guru. "But not necessarily the emotional and psychological part of it, which is way harder for me to deal with. I could deal with all the shots and trying to figure those things out. Like, "Fine." But that wasn't the problem."
Richards told me that feeling like a patient was one of the worst parts of her diagnosis. This feeling sparked a desire in her to come up with a solution to the shame she felt carrying around her medical supplies and to find a way to make at least that one part of the disease more bearable.
“That emotional feeling of being isolated, not really knowing anyone, who to talk to and feeling a little bit ashamed to bring it up. I didn't really want to show my testing kit to anybody, they come in those ugly little black cases. I was trying to hide it. I'm in Los Angeles doing this awesome career and I have cute bags and then I have this ugly little case, you know? So it just represented everything that I hated about diabetes. I was like, I feel like I have this awesome fabulous life and I'm pursuing my goals and big dreams and then there's this ugly side of me and that's just kind of how I felt about diabetes." -Kyrra Richards
And thus, Myabetic was born. Richards sat down with the goal to find a silver lining and make parts of the disease, in her words, more beautiful. She got to the drawing board and started making bag designs that are not only stylish but also practical and able to hold the medical supplies type 1 diabetics have to carry with them everywhere they go.
When asked about problems she has faced as a female CEO, she credits her auditioning background to what has helped her in the business world and in turn the business world has helped her as a patient. Appeasing her doctors has been a struggle for Richards but she knew she had to express what was on her mind in the boardroom and in the doctor's office. The bag designer says that she is naturally a 'people pleaser' so learning to say no was a challenge for her.
“Sticking up for myself is something that I've learned as I've gone along with the business. But, it's played into other aspects of my life as well. With my health and with my business."
As for starting a fashion company that incorporates a medical aspect, Richards found that part more challenging. Her motto during that process was 'fake it till you make it'. There was no blueprint or company to model hers off of so she figured it all out as she went. “I don't know how to completely draw the perfect plans for a wallet or a purse, but okay let me contact some other people that may have been in this space. And then figure this out." The Myabetic founder says. "Or, I'll do the best I can and then research different manufacturers, going door to door. There are just so many things to learn that I don't feel like there was ever a point that I was educated in this. It's just an adventure in every little step."
The entrepreneur recently had a baby girl. Finding a balance between work and family is something she says she has to work for but it's more than worth it. “The biggest struggle, at least this year, is finding the balance." She says. "Spending quality time with my daughter and wanting to be there for her, but also wanting to create something for her and wanting her to grow up seeing her mom pursue something that she really believes in."
Blue Banting wallet
Being sold in over 40 countries, Richards' company has everything from tee shirts and insulin pump cases to backpacks and purses. Myabetic makes it easy for every diabetic to stay stylish while managing their disease. The best seller is the essential Banting Wallet for men and women but Richards' personal favorite item that they sell is the Love Bug case for little kids.
“I've had parents reach out saying my daughter tests more and shows off her Love Bug on the playground. And because of it, has started actually wanting to check her blood sugar herself. That's something that makes me so happy. So that's my favorite product."
A word of advice Richards has for women who aspire to start their own companies is, “From the same perspective that I have on my diabetes, starting a business is a huge roller coaster of ups and downs. And it's okay if you're having those bad days. You're going to have some great wins and feel like you're on top of the world at some point and have things under control. Then the next day you feel like everything is spiraling, and that is part of the deal, but it's okay. There's going to be those sunny days and cloudy days. But, I think the bad times make the good times feel so much better."
Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!
You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!
Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.
Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.
One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:
What worked? What were my successes?
Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?
Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.
If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?
Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?
Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?
Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.
While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.
Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!