True Religion Apparel Inc., is making big changes. At the start of November this clothing company announced that their board of directors has appointed Chelsea A. Grayson, as the interim chief executive officer.
Grayson expresses how she feels about taking on the new role and opportunity in a press release. "As a Los Angeles native, I am honored to have been chosen to lead an iconic brand like Los Angeles-based True Religion," she shares. “I look forward to continuing the momentum started with recent initiatives like adding Bella Hadid as a millennial face of the brand and our partnership with global sports juggernaut, Manchester United."
True Religion “emerged onto the Los Angeles denim scene," in 2002 transforming the art of clothing. Their most unique denim style is the classic five-pocket jean. The well-known clothing company offers an assortment of styles and jeans for men, women and kids.
John Ermatinger has been chief executive officer since 2015. In light of his retirement, Grayson will step down as chairman of the board's Audit Committee to take on this role while continuing to serve on the board of directors as well.
On November 1, it was announced that Chelsea Grayson was named interim CEO of True Religion. Photo Courtesy of Michele Marie PR.
"We are fortunate to have someone of Chelsea's caliber and experience step up to lead the company as we continue to innovate our products and customer experience," says Davis.
Prior to joining the board of directors at True Religion last year, Grayson previously held a position as CEO and board member of American Apparel. In addition to being interim chief executive officer she is also on the board of directors of Delta Dental of California, where she is a member of the Nominating & Corporate Governance Committee, and an advisory member of Marca Global LLC.
Gene Davis, chair of the True Religion board highlights Grayson for her contributions at the company and honors Ermatinger for the years he's dedicated to the company. “As a board member for the past year, Chelsea has been instrumental in helping True Religion evolve the brand," says Davis. "We are fortunate to have someone of Chelsea's caliber and experience step up to lead the company as we continue to innovate our products and customer experience. In addition, we would also like to recognize and thank John for his incredible leadership and dedication to the brand."
Grayson will remain interim CEO until the board identifies someone to permanently take on the position.
Gender divisions in sports have primarily served to keep women out of what has always been believed to be a male domain. The idea of women participating alongside men has been regarded with contempt under the belief that women were made physically inferior.