Lauren Maillian, 32
Marketing Maven and Brand Strategist, Founder and CEO, LMB Group
Having begun her entrepreneurial crusade at 19, it was inevitable that Lauren Maillian would become a marketing and branding powerhouse if only because she was able to begin a successful business while simultaneously tackling her first year of undergraduate studies. "Sometimes you have to crouch before you conquer," says Maillian, who went on to build an enviable empire. Now, not only is she a go-to branding consultant, TV star and author, but she’s also a rockstar mom of two, proving how symbiotic the relationship can be between entrepreneurship and motherhood.
1. What made you choose this career path? What has been your greatest achievement?
I like to think that this career path chose me. I have always been a connector of people and ever since I was a child I was incredibly inquisitive. My curiosity and empathy has been the hallmark of my ability to story-tell so masterfully. Getting people's attention and keeping them engaged is the cornerstone of a great marketer and that has always been me. Personally, my greatest achievement is my two children. Professionally, my greatest achievement has been my bestselling book, The Path Redefined because I know that I've positively impacted countless women around the world who are trying to find their purpose amidst building a career and often a family.
"Personally, my greatest achievement is my two children."
2. What’s the biggest criticism/stereotype/judgement you’ve faced in your career?
Although I’ve never actually been told to my face that I couldn't do or achieve something because of X, Y or Z, I’ve always been doubted. I almost wish that someone would have explicitly told me why they thought I wouldn't achieve something so I could prove them wrong!
I know that as a black woman, the bar is always higher, the scrutiny even more intense, the microscope amplified on your every move. It's always been an implied bias that I've had to work against everyday, and it's just par for the course.
3. What was the hardest part of overcoming this negativity? Do you have an anecdote you can share?
I've achieved a great deal of success at an early age, so being young, more specifically, too young to accomplish X has always been the background music to my life's playlist. Best piece of advice I can share with other young ambitious women is a quote from my book, The Path Redefined, "sometimes you have to crouch before you conquer."
"I know that as a black woman, the bar is always higher, the scrutiny even more intense, the microscope amplified on your every move. It’s always been an implied bias that I’ve had to work against everyday."
4. How did you #SWAAYthenarrative? What was the reaction by those who told you you “couldn’t” do it?
I #SWAAYthenarrative everyday just by being present in the world and by fully showing up as who I genuinely am. I feel that my inclusion at the table--through board meetings, companies, campaigns, press, and keynote speeches--was my way to change the minds of those around me. By merely showing up and doing the work, I was swaaying the narrative and defying stereotypes.
5. What’s your number one piece of advice to women discouraged by preconceived notions and society’s limitations?
Don't be discouraged! There has never been a better time to be a woman determined to succeed. We all need to keep fighting and earning our way to the top so that we can open all the doors that have been closed for other women to come join us at the top because they've earned it!
Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!
You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!
Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.
Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.
One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:
What worked? What were my successes?
Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?
Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.
If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?
Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?
Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?
Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.
While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.
Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!