Lauren Maillian, 32
Marketing Maven and Brand Strategist, Founder and CEO, LMB Group
Having begun her entrepreneurial crusade at 19, it was inevitable that Lauren Maillian would become a marketing and branding powerhouse if only because she was able to begin a successful business while simultaneously tackling her first year of undergraduate studies. "Sometimes you have to crouch before you conquer," says Maillian, who went on to build an enviable empire. Now, not only is she a go-to branding consultant, TV star and author, but she’s also a rockstar mom of two, proving how symbiotic the relationship can be between entrepreneurship and motherhood.
1. What made you choose this career path? What has been your greatest achievement?
I like to think that this career path chose me. I have always been a connector of people and ever since I was a child I was incredibly inquisitive. My curiosity and empathy has been the hallmark of my ability to story-tell so masterfully. Getting people's attention and keeping them engaged is the cornerstone of a great marketer and that has always been me. Personally, my greatest achievement is my two children. Professionally, my greatest achievement has been my bestselling book, The Path Redefined because I know that I've positively impacted countless women around the world who are trying to find their purpose amidst building a career and often a family.
"Personally, my greatest achievement is my two children."
2. What’s the biggest criticism/stereotype/judgement you’ve faced in your career?
Although I’ve never actually been told to my face that I couldn't do or achieve something because of X, Y or Z, I’ve always been doubted. I almost wish that someone would have explicitly told me why they thought I wouldn't achieve something so I could prove them wrong!
I know that as a black woman, the bar is always higher, the scrutiny even more intense, the microscope amplified on your every move. It's always been an implied bias that I've had to work against everyday, and it's just par for the course.
3. What was the hardest part of overcoming this negativity? Do you have an anecdote you can share?
I've achieved a great deal of success at an early age, so being young, more specifically, too young to accomplish X has always been the background music to my life's playlist. Best piece of advice I can share with other young ambitious women is a quote from my book, The Path Redefined, "sometimes you have to crouch before you conquer."
"I know that as a black woman, the bar is always higher, the scrutiny even more intense, the microscope amplified on your every move. It’s always been an implied bias that I’ve had to work against everyday."
4. How did you #SWAAYthenarrative? What was the reaction by those who told you you “couldn’t” do it?
I #SWAAYthenarrative everyday just by being present in the world and by fully showing up as who I genuinely am. I feel that my inclusion at the table--through board meetings, companies, campaigns, press, and keynote speeches--was my way to change the minds of those around me. By merely showing up and doing the work, I was swaaying the narrative and defying stereotypes.
5. What’s your number one piece of advice to women discouraged by preconceived notions and society’s limitations?
Don't be discouraged! There has never been a better time to be a woman determined to succeed. We all need to keep fighting and earning our way to the top so that we can open all the doors that have been closed for other women to come join us at the top because they've earned it!
Being stared at by strangers is something I have become very accustomed to. Not because I am a beautiful, ethereal being that catches everyone's attention (but I will take it if that's what you're thinking), but in the way that I am a Black woman, a Black person, and people tend to notice my presence. I don't think there is a Black person out there that can deny knowing what it's like to be stared at by a random person.