Cindy Eckert, 44
Thinking pink is a way of life for Cindy Whitehead. The spirited pharma-tech entrepreneur, known for her liberal use of the color pink and for the $1B sale of her female sexual health company, is laser-focused on helping female entrepreneurs flourish. In 2016, she founded The Pink Ceiling, an innovative incubator which looks to build female-lead brands into success stories. “For those who thought I couldn’t do it,” says Whitehead, “I’d say the same thing to them today that I said then….watch me.”
1. What made you choose this career path? What has been your greatest achievement?
Maybe entrepreneurship chose me? I most certainly didn’t fit in conventional corporate environments and was exasperated with the homogeneity and unwritten rules of how things get done. I recognized that ownership was my path to freedom; freedom to do things on my own terms, freedom to surround myself with other misfits who wanted to change how things get done and financial freedom.
"After building and selling two businesses, my greatest accomplishment is the ripple effect of ownership. I love watching the power that ownership has given to my employees to do their best work, to follow their passions and to pay it forward."
After building and selling two businesses, my greatest accomplishment is the ripple effect of ownership. I love watching the power that ownership has given to my employees to do their best work, to follow their passions and to pay it forward. That is the very basis of what I do today at The Pink Ceiling/Pinkubator--propel power through ownership. I’m going to help other female-focused businesses to have outcomes like mine and delight in watching each of their ripple effects.
2. What’s the biggest criticism/stereotype/judgement you’ve faced in your career?
I was told I was too Pink to be Boss. Now I have lipstick in that custom shade.
"I was told I was too Pink to be Boss. Now I have lipstick in that custom shade."
3. What was the hardest part of overcoming this negativity? Do you have an anecdote you can share?
If you were to introduce an audience to a pharmaceutical CEO who has built and sold two businesses, the last for $1B, do you think they’d ever expect me to walk onto stage? Never. Now picture that for every major career milestone of my life! Bottom line, I am unexpected; I am pink in a sea of gray and blue suits. The fact that I don’t fit ensures that I will be underestimated, and the fun is letting that reality fuel me. I learned a long time ago to not allow underestimation to fill me with self doubt, but rather to harness it for the element of surprise when I show up and kill with competence.
4. How did you #SWAAYthenarrative? What was the reaction by those who told you you “couldn’t” do it?
I went right toward it.
With stereotypes you have two choices; you can rail against them to prove they are incorrect or you can go directly toward them since it’s obviously the conversation we need to be having. I show up in blazing hot pink. Always. I like pink and no one is going to take that away from me. When people called my medication the “little pink pill” the only thing missing was the dismissive pat on the shoulder.
So, I went to FDA meetings in hot pink since it was the dismissiveness of women’s sexual health that needed discussing. Pink to me is about owning it as a woman - and all you uniquely have to offer. For those who thought I couldn’t do it, I’d say the same thing to them today that I said then….watch me.
5. What’s your number one piece of advice to women discouraged by preconceived notions and society’s limitations?
I feel strongly that society is full of “unwritten rules” that hold women back. If a ‘rule' exists for absolutely no good reason at all, break it. Let the injustice ignite you.
It is terrifying when you do not have all the answers, especially when you are a parent and your children are looking to you for safety.
We are living in a very chaotic time due to the fear of the unknown while a feeling of powerlessness and despair creeps over us. Some of us have many questions while others are not sure what to ask or what to do during this difficult period. The issue is that human beings seek comfort and once they receive that comfort, they either experience life lessons, are destined to repeat patterns until they learn from the lesson, or never understand the lesson at all.
While in crisis mode, we have the opportunity to recognize how to make improvements in our lives, but once the crisis is over, we often return to our typical behaviors such as disconnecting from face-to-face communication and quality time to focusing on technology and "socializing" online with strangers. As we are currently being asked to avoid unnecessary trips outside, the universe is asking us to go inward and identify areas in need of our attention that we have been neglecting. Now comes the test of our inner abilities of adapting and handling change as well as dealing with being out of control and powerless. We are going back to an era where family is a necessity for survival. Some families will break down further, while other families will rise to the occasion and hopefully work through their differences by focusing on what is most important to them.
Bear in mind that panicking is not equivalent to being prepared. Fear can result in illness. We highly recommend that you utilize this time wisely. First, it is imperative to do what we call a "self-check-in," to identify personal concerns and worries in order to avoid instilling those fears in your children and others. Once identifying your personal concerns, fears, thoughts, and feelings, we recommend that each household establishes routine family meetings with age-appropriate information. Prior to providing information to your children, we recommend asking them what they have already heard, what they are thinking and feeling, and whether they have any questions they would like to ask prior to adding more to their plate.
From there, you can provide a general overview of the situation such as stating, "There is an illness going around. Many will recover as there are many helpful nurses and doctors but some will have it worse than others, so it is important to be careful not to spread germs." An overview of proper handwashing would be beneficial as well as teaching ways to interact with others while promoting social distancing, i.e., staying six feet away from one another, waving hello rather than shaking hands, etc.
It is important for children to have guidance and the facts as well as a safe place to share their own concerns and fears. When researching answers to questions that you or your children may have, utilize credible sources such as the Centers for Disease Control and Prevention (CDC) as well as additional .gov and .org sources. Be mindful of overexposure for children, as the media can sensationalize these situations. Keep in mind that even adults can be overexposed to the chaos, so take breaks from the news for your own well-being. Some healthy ideas for taking breaks would involve quality family time such as: playing board games, building an indoor fort, reading, doing a puzzle together, cooking a meal, exercising, going for a walk, drawing or painting, etc. Children can also be encouraged to identify creative and healthy activities that they would like to do on their own as well as with their siblings, parents, and additional family members.
Should you want to process your concerns and fears with a professional, we highly recommend that you reach out to local therapists and mental health/family therapy centers in your area, as many have established telehealth sessions to accommodate the needs of the public.
This piece was cowritten by Hara Wachholder.
Hara Wachholder is a licensed mental health counselor with the State of Florida and received her master's degree in counseling from Nova Southeastern University. It was after the resolution of the long-winded custody battle between her parents that Hara recognized her calling to help others going through the same struggle. Hara Wachholder is currently the clinical director for a family therapy center located in Fort Lauderdale, Florida.
Karen Kaye, LMHC and Hara Wachholder, LMHC are a mother-daughter team of therapists as well as coauthors of My Parents Are Getting a Divorce . . . I Wonder What Will Happen to Me, an interactive discussion book that helps provide a bridge of understanding between parents and their children based on the personal and professional experience from the authors. The book creates a safe space for children to share their innermost thoughts and feelings while also teaching healthy coping skills for children to empower themselves during a chaotic and confusing time in their lives. The goal is to take children out of the middle and provide them with a voice as well as the tools that will allow them to grow into healthy, balanced individuals. For further information, please visit www.imstillmebook.com.