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I Was Told I Was 'Too Pink' To Be Boss

#SWAAYthenarrative

Cindy Eckert, 44


CEO

Thinking pink is a way of life for Cindy Whitehead. The spirited pharma-tech entrepreneur, known for her liberal use of the color pink and for the $1B sale of her female sexual health company, is laser-focused on helping female entrepreneurs flourish. In 2016, she founded The Pink Ceiling, an innovative incubator which looks to build female-lead brands into success stories. “For those who thought I couldn’t do it,” says Whitehead, “I’d say the same thing to them today that I said then….watch me.”

1. What made you choose this career path? What has been your greatest achievement?

Maybe entrepreneurship chose me? I most certainly didn’t fit in conventional corporate environments and was exasperated with the homogeneity and unwritten rules of how things get done. I recognized that ownership was my path to freedom; freedom to do things on my own terms, freedom to surround myself with other misfits who wanted to change how things get done and financial freedom.

"After building and selling two businesses, my greatest accomplishment is the ripple effect of ownership. I love watching the power that ownership has given to my employees to do their best work, to follow their passions and to pay it forward."

After building and selling two businesses, my greatest accomplishment is the ripple effect of ownership. I love watching the power that ownership has given to my employees to do their best work, to follow their passions and to pay it forward. That is the very basis of what I do today at The Pink Ceiling/Pinkubator--propel power through ownership. I’m going to help other female-focused businesses to have outcomes like mine and delight in watching each of their ripple effects.

2. What’s the biggest criticism/stereotype/judgement you’ve faced in your career?

I was told I was too Pink to be Boss. Now I have lipstick in that custom shade.

"I was told I was too Pink to be Boss. Now I have lipstick in that custom shade."

3. What was the hardest part of overcoming this negativity? Do you have an anecdote you can share?

If you were to introduce an audience to a pharmaceutical CEO who has built and sold two businesses, the last for $1B, do you think they’d ever expect me to walk onto stage? Never. Now picture that for every major career milestone of my life! Bottom line, I am unexpected; I am pink in a sea of gray and blue suits. The fact that I don’t fit ensures that I will be underestimated, and the fun is letting that reality fuel me. I learned a long time ago to not allow underestimation to fill me with self doubt, but rather to harness it for the element of surprise when I show up and kill with competence.

4. How did you #SWAAYthenarrative? What was the reaction by those who told you you “couldn’t” do it?

I went right toward it.

With stereotypes you have two choices; you can rail against them to prove they are incorrect or you can go directly toward them since it’s obviously the conversation we need to be having. I show up in blazing hot pink. Always. I like pink and no one is going to take that away from me. When people called my medication the “little pink pill” the only thing missing was the dismissive pat on the shoulder.

So, I went to FDA meetings in hot pink since it was the dismissiveness of women’s sexual health that needed discussing. Pink to me is about owning it as a woman - and all you uniquely have to offer. For those who thought I couldn’t do it, I’d say the same thing to them today that I said then….watch me.

5. What’s your number one piece of advice to women discouraged by preconceived notions and society’s limitations?

I feel strongly that society is full of “unwritten rules” that hold women back. If a ‘rule' exists for absolutely no good reason at all, break it. Let the injustice ignite you.

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Lifestyle

Going Makeupless To The Office May Be Costing You More Than Just Money

Women have come a long way in redefining beauty to be more inclusive of different body types, skin colors and hair styles, but society's beauty standards still remain as high as we have always known them to be. In the workplace, professionalism is directly linked to the appearance of both men and women, but for women, the expectations and requirements needed to fit the part are far stricter. Unlike men, there exists a direct correlation between beauty and respect that women are forced to acknowledge, and in turn comply with, in order to succeed.


Before stepping foot into the workforce, women who choose to opt out of conventional beauty and grooming regiments are immediately at a disadvantage. A recent Forbes article analyzing the attractiveness bias at work cited a comprehensive academic review for its study on the benefits attractive adults receive in the labor market. A summary of the review stated, "'Physically attractive individuals are more likely to be interviewed for jobs and hired, they are more likely to advance rapidly in their careers through frequent promotions, and they earn higher wages than unattractive individuals.'" With attractiveness and success so tightly woven together, women often find themselves adhering to beauty standards they don't agree with in order to secure their careers.

Complying with modern beauty standards may be what gets your foot in the door in the corporate world, but once you're in, you are expected to maintain your appearance or risk being perceived as unprofessional. While it may not seem like a big deal, this double standard has become a hurdle for businesswomen who are forced to fit this mold in order to earn respect that men receive regardless of their grooming habits. Liz Elting, Founder and CEO of the Elizabeth Elting Foundation, is all too familiar with conforming to the beauty culture in order to command respect, and has fought throughout the course of her entrepreneurial journey to override this gender bias.

As an internationally-recognized women's advocate, Elting has made it her mission to help women succeed on their own, but she admits that little progress can be made until women reclaim their power and change the narrative surrounding beauty and success. In 2016, sociologists Jaclyn Wong and Andrew Penner conducted a study on the positive association between physical attractiveness and income. Their results concluded that "attractive individuals earn roughly 20 percent more than people of average attractiveness," not including controlling for grooming. The data also proves that grooming accounts entirely for the attractiveness premium for women as opposed to only half for men. With empirical proof that financial success in directly linked to women's' appearance, Elting's desire to have women regain control and put an end to beauty standards in the workplace is necessary now more than ever.

Although the concepts of beauty and attractiveness are subjective, the consensus as to what is deemed beautiful, for women, is heavily dependent upon how much effort she makes towards looking her best. According to Elting, men do not need to strive to maintain their appearance in order to earn respect like women do, because while we appreciate a sharp-dressed man in an Armani suit who exudes power and influence, that same man can show up to at a casual office in a t-shirt and jeans and still be perceived in the same light, whereas women will not. "Men don't have to demonstrate that they're allowed to be in public the way women do. It's a running joke; show up to work without makeup, and everyone asks if you're sick or have insomnia," says Elting. The pressure to look our best in order to be treated better has also seeped into other areas of women's lives in which we sometimes feel pressured to make ourselves up in situations where it isn't required such as running out to the supermarket.

So, how do women begin the process of overriding this bias? Based on personal experience, Elting believes that women must step up and be forceful. With sexism so rampant in workplace, respect for women is sometimes hard to come across and even harder to earn. "I was frequently assumed to be my co-founder's secretary or assistant instead of the person who owned the other half of the company. And even in business meetings where everyone knew that, I would still be asked to be the one to take notes or get coffee," she recalls. In effort to change this dynamic, Elting was left to claim her authority through self-assertion and powering over her peers when her contributions were being ignored. What she was then faced with was the alternate stereotype of the bitchy executive. She admits that teetering between the caregiver role or the bitch boss on a power trip is frustrating and offensive that these are the two options businesswomen are left with.

Despite the challenges that come with standing your ground, women need to reclaim their power for themselves and each other. "I decided early on that I wanted to focus on being respected rather than being liked. As a boss, as a CEO, and in my personal life, I stuck my feet in the ground, said what I wanted to say, and demanded what I needed – to hell with what people think," said Elting. In order for women to opt out of ridiculous beauty standards, we have to own all the negative responses that come with it and let it make us stronger– and we don't have to do it alone. For men who support our fight, much can be achieved by pushing back and policing themselves and each other when women are being disrespected. It isn't about chivalry, but respecting women's right to advocate for ourselves and take up space.

For Elting, her hope is to see makeup and grooming standards become an optional choice each individual makes rather than a rule imposed on us as a form of control. While she states she would never tell anyone to stop wearing makeup or dressing in a way that makes them feel confident, the slumping shoulders of a woman resigned to being belittled looks far worse than going without under-eye concealer. Her advice to women is, "If you want to navigate beauty culture as an entrepreneur, the best thing you can be is strong in the face of it. It's exactly the thing they don't want you to do. That means not being afraid to be a bossy, bitchy, abrasive, difficult woman – because that's what a leader is."