Danielle Robay, 26


TV Host + Entertainment Journalist

Danielle Robay, the youngest on-air host in Chicago, navigated the competitive entertainment industry as a young woman in her early twenties under a constant stream of scrutiny. Rising through the ranks, she was soon to realize that she had to work harder than her male counterparts, and would routinely be met with judgement regarding her appearance. “As a TV host you have to walk into meetings dressed up,” she says. “Makeup, hair, heels, the whole thing. I can see the look in their eyes, it’s a ‘here comes another one’ kind of look. And you feel like you have to overcompensate just to start on equal footing.

1. What made you choose this career path? What has been your greatest achievement?

I chose to become a journalist because I love talking to people and more so, I love asking questions. I’m passionately curious about who you are, what you’re in love with, what you’ve overcome, and what makes you tick. Also, I’m really driven by amazing women. I was raised by one, named after two (Robay is created from my two grandmother’s names Rodi + Barbara) and constantly inspired by the women I meet. I am determined to help tell their stories

My greatest professional achievement is my current role as co-host of WCIU’s The Jam. I’m the youngest TV Host in Chicago- my hometown- and I truly look forward to waking up in the morning to go to work. And with a 2:30AM wake up call, you must really love your job! And I do; my co-hosts make me laugh every day, I’m constantly learning about the world and different people (one day I get to interview David Yarrow one of the world’s foremost wildlife photographers about traveling to some of the world’s most dangerous places, and the next I’m interviewing Sarah O’Hagan the CEO of Flywheel on her career or Mo’nique about feminism).

Aside from pure professional achievement, I’m most proud of the community of amazing girls and women that has developed on my Instagram. I get tons of messages every day from women of all ages sharing advice, asking for advice, recommending great books, asking for book recs. It’s incredible!

2. What’s the biggest criticism/stereotype/judgement you’ve faced in your career?

It’s been tough being a young woman and being taken seriously. As a TV Host you have to walk into meetings dressed up, makeup, hair heels, the whole thing. I can see the look in their eyes, it’s a “here comes another one” kind of look.

3. How did you #SWAAYthenarrative? What was the reaction by those who told you you “couldn’t” do it?

As a woman I have to do the same job as a man and more just to be taken seriously. At first it angered me, there are moments when it still does, but I’ve really learned to accept it (for now) and know that the extra hard work will make me even better at my craft, more resilient, more creative, and hopefully more impactful when the time comes to tackle the next adventure!

I didn’t always feel that way…some of the judgments used to upset me, and I think I used to overcompensate for them- especially the young/”cute” girl stereotype instead of being seen as professional or as a skilled broadcaster. But when I started this morning show I made a conscious decision to stop caring about what other people think or to try to prove a thing. It sounds so obvious but much harder in practice; it set me free. As women, we get to be ‘and’s’ not ‘or’s’. We can be pretty and smart. Just like men get to be handsome and accomplished.

Also, I learned early on in my career that when meeting someone for the first time I don’t take a meeting outside of someone’s office or past 6pm. If they are serious about what we are meeting about, they will invite me to their office during the day.

4. What did you learn through your personal journey?

I truly tuned them out- the words went in one ear and out the other. Every time someone said “there are so many people who want those few jobs” I thought “Yep- and I’m going to be one of the few who get them”. When you know your purpose, in your gut, nothing can sway your narrative.

5. What’s your number one piece of advice to women discouraged by preconceived notions and society’s limitations?

Whatever you think your limitations are, they all have a corresponding strength. And, they are what make you unique. For instance:

Naive -> Positive

Disorganized -> Creative

Shy -> Reflective

Don’t hide from your weaknesses. Embrace them, talk about them (super important to talk about them and not shame them), leverage them. Your weakness may just be your competitive edge. There has never been a better time to be an ambitious woman. We got this.


WRITTEN BY

Team STN