Bonnie-Jill Laflin, Ageless
NBA Scout, Sportscaster, and Founder of Hounds and Heroes
In the all-male realm of the NBA, Bonnie Jill-Laflin became the first-ever and only female NBA scout after years of dealing with the onus of the perpetual “boy’s club.” Adding to this gender disadvantage was her previous career in modeling and cheerleading which, she says, created further barriers between herself and her male counterparts. “The stereotypes of being the first female brought on a lot of scrutiny, judgement and jealousy,” she remarks, adding that it was ultimately this gender-based bias that pushed her to get where no woman has gone before. She shoots, she scores!
1. What made you choose this career path? What has been your greatest achievement?
I've been in love with sports since I was a child and would attend games with my father from baseball to football to basketball. I knew I would make sports a part of my life and career. My biggest professional achievement is the honor of being the first and only female scout in the NBA. I am also incredibly proud of my non-profit organization, Hounds and Heroes. My charity combines both my passions of animal welfare and supporting our troops.
2. What’s the biggest criticism/stereotype/judgement you’ve faced in your career?
The stereotypes associated with being the first female brought on a lot of scrutiny, judgement and jealousy. From bad write ups in the media to dealing with the bad attitudes in the workplace. This was only made more intense because of my background as a model and NFL/NBA cheerleader, in that many people made the assumption that I was hired for my looks, rather than my knowledge of both the game, players and the business of the NBA.
3. How did you #SWAAYthenarrative? What was the reaction by those who told you you “couldn’t” do it?
Having to constantly deal with this until I was accepted by the "boys club". One of the few humorous stories to come from it was when I was at a game for the Lakers' Developmental Team, the Los Angeles D-Fenders where I was the assistant GM.
The players were all throwing their usual smack talk around, when everyone heard, "Oh yeah? Well, our boss is cuter than your boss." It wasn’t exactly the kind of attention I was looking for, but in retrospect, it was pretty funny.
4. What did you learn through your personal journey?
I did the job. Seriously. I worked harder and longer hours. I traveled to as many colleges as I could and I dug through every player in the country until I could find those who would not only play well, but could fit into the triangle offense, culture and mindframe unique to the then-World Champion Lakers Organization. I met with sports reporters and writers who started the interviews with the intent to dismiss me and demonstrated that I knew the job until they changed their minds. I trusted that the people who hired me (namely Dr. Jerry Buss, Jeanie Buss and our GM Mitch Kupchak) would remember WHY they had hired me and would let me do my job. And they did. They believed in me.
5. What’s your number one piece of advice to women discouraged by preconceived notions and society’s limitations?
Never give up on your dreams and push harder to prove the skeptics wrong...those people should give you the drive to want to succeed. You should never give up no matter how hard it gets, you must believe in the end something beautiful will happen and it will all be worth it. Regardless of gender you can do whatever you put your mind to. Don't Dream It..Be It!!!
Laflin and co.
Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!
You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!
Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.
Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.
One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:
What worked? What were my successes?
Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?
Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.
If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?
Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?
Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?
Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.
While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.
Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!