Maria Hatzistefanis, 47
Founder and CEO of Rodial
After facing countless rejections from investors, Maria Hatzistefanis stormed the beauty industry in 1999 with her cosmetics line, Rodial, now worth over $100 millions. Utilizing a radical approach to marketing and cutting-edge ingredients previously unseen (i.e. “dragon’s blood” and snake venom), the Greek-born beauty famously collaborated with Kylie Jenner on one of the first “influencer” campaigns, which put her brand on the map. Since then, she’s launched millennial-focused sister brand Nip+Fab, had two kids and has authored a how-to bestseller. Talk about an underachiever!
1. What made you choose this career path? What has been your greatest achievement?
I decided to start my own business with Rodial as I saw a gap in the beauty market for a seriously active, fast acting and hardworking brand that would provide solutions for specific skincare concerns.
Working in the beauty industry wasn’t always the plan, but I had complete belief in Rodial and I knew that I could make it work. My greatest achievement is really seeing all of my hard work come together and seeing Rodial become one of the biggest brands in the industry. We have now expanded into makeup which is such an achievement as the competition nowadays is fierce, but the range is continuing to grow and sell out all over the world which is amazing to watch.
2. What’s the biggest criticism/stereotype/judgement you’ve faced in your career?
When you start your own brand you will have people slam the door in your face because you are not a corporate machine. People told me that I would never get my products into the biggest department stores, or that sending them to celebrities would result in nothing. I think I can openly say that that kind of negative noise has been proven to be completely wrong! I explore this in my new book, How To Be An Overnight Success, chronicles how I started Rodial and all of the obstacles I encountered along the way, along with valuable advice on how to start your own brand.
"People told me that I would never get my products into the biggest department stores, or that sending them to celebrities would result in nothing."
3. What was the hardest part of overcoming this negativity? Do you have an anecdote you can share?
Being an independent brand not owned by a big beauty conglomerate and not having massive advertising budgets is always a challenge as the big retailers give priority, space and benefits to the corporates more easily than to a smaller brand.
I have to prove that my brands can make it happen and can achieve the sales, innovation and exciting launches. Harvey Nichols in London believed in Rodial and gave us the opportunity to launch a flagship counter. To date, we are consistently on the Top 5 best performing brands ahead of a lot of the well-known beauty brands out there.
4. How did you #SWAAYthenarrative? What was the reaction by those who told you you “couldn’t” do it?
First, I removed the negative energy. You need to surround yourself with people that believe in your quest, that believe in your goals as crazy as they may seem! You need to be around people that motivate you, not people that put you in a box and tell you to stay there. I think that for me, my journey has been all about willpower. When people say no to me I just won’t take it, I will strive to make it work whatever it takes.
"When people say no to me I just won’t take it, I will strive to make it work."
5. What’s your number one piece of advice to women discouraged by preconceived notions and society’s limitations?
Believe in yourself, your ideas, your hopes and your dreams. It’s not meant to be easy; there is going to be something waiting for you at every corner to try and bring you down, along with negative people,and the dreaded ‘no’ that you are going to encounter. You have to persevere, drown out the noise and prove that you cannot be stopped!
3 Min Read
With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.
When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.
Tip 1: Communicate with your current wellness providers and set a plan
Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.
Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.
The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.
Tip 2: Stay active for both mental and physical health benefits
The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.
With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.
Tip 3: Start slow and strong
If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.
Be aware of your sitting time and balance it with activity.
Tip 4: If your gym is open, prepare to sanitize
In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.
When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.
Tip 5: Have a good routine that extends outside of just your fitness
From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.
Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.
Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.
A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.
Tip 6: Focus on food and nutrition
In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.
If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.
Tip 7: Don't forget about your mental health
While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.
For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.
While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.