#SWAAYthenarrative

Three Influential Women From the World of Instagram

Instagram has become a massive platform in today's world, mainly for sharing pictures of your cute dog or your lovely weekend away with your partner, but also for other things such as fashion, fitness and beauty. One of the main products of such genres has been the emergence of various individuals who not only share interesting content, but also influence their audience which, in turn, enables brands to get their products or services across too, via - what the individual has since been labelled as - an influencer.


There's plenty of ways to establish yourself as an influencer and there perhaps isn't one set way of doing things, but you certainly have to have some sort of an appeal and - as always - content is absolutely key, especially if you're wanting to attract the right brands. Being a likeable person is obviously important too, of course!

With Instagram still considered to be the number one social media platform in the world - alongside Facebook - the messages women can use it for can hold incredible weight and reach a humongous audience in the process. It's hardly surprising then to see a huge amount of influencers burst onto the Instagram scene as they look to make their mark in this new world.

Some influencers, for example, might share various fashion tips, others might promote health advice, also games could be shared like those available at www.MansionCasino.com/ or other services such as clothing store promotions, food offers or even money-saving advice, mental health support or parental tips. It really is a vast world out there with all types of content being shared. It's worth noting, though, that not all of it is good, but there is plenty to celebrate.

So, with that in mind, we thought we'd introduce the three biggest and best women from the world of Instagram and highlight just exactly why these powerful females are pulling in the crowds.

Huda Kattan - @hudabeauty

From the world of beauty, Huda Kattan has over 23million followers (at the time of writing) and is easily one the biggest and best beauty bloggers in the world. Such is the case with many social media influencers, Huda is predominantly a blogger who also operates on Instagram, so her writing has certainly stood the test of time, alongside her ability to share creative pictures and top tips from the makeup and beauty sector. Someone who covers a lot of how-tos, various trends and reviews, Huda Kattan is a highly successful businesswoman who even has her own range of makeup. She's done well, that's for sure!

Chiara Ferragni - @chiaraferragni

The fashion world is massively popular. I mean, who doesn't want to keep up-to-date with the latest trends and designs?! Keeping us all informed of exactly that is Italian-born, but New York-based, blogger and fashion designer, Chiara Ferragni. She runs a fashion blog called The Blonde Salad, has worked as a model and spokesperson for Guess, and was even the first blogger to appear on the cover of Vogue magazine.

Michelle Lewin - @michelle_lewin

With obesity rates rising and the world generally paying more attention to fitness and overall health, the emergence of fitness focused influencers is hardly surprising. Step forward Michelle Lewin, who is one of the most popular around. Originally a Venezuelan model, Michelle Lewin is a South Florida-based star of the fitness world with over 12million followers. Promoting a variety of workouts, fitness products and health advice, Michelle Lewin encourages people to look after themselves, maintain a healthy diet and enjoy everything exercise has to offer. Good for her!

3 Min Read
Finance

When There's Room To Fly, Women Soar: Why We Should Invest In Women Entrepreneurs

I think we can all agree that we are living in unprecedented times, and many of us are experiencing challenges in both our personal and professional lives. But it is important to remember that often, challenging moments present opportunities for change. Right now, companies and individuals are using this time to rethink how they conduct their business, the resources critical to their success, and how they go about their daily activities. And what we are seeing is that more and more people, especially women, are taking control of their lives by starting their own businesses.

While it is estimated that the number of women-owned businesses is one-quarter to one-third of all enterprises worldwide, there are still many women who aspire to make entrepreneurship a reality. A new Herbalife Nutrition survey conducted by OnePoll of 9,000 women across 15 countries, including 2,000 women in the U.S., found that globally, 72% of women want to open their own business. Of those, 50% don't yet have a business and 22% have one but would like to open another.

Women want to have more control over their future, but they are committed to helping future generations by being a role model for younger women; 80% believe this is a strong motivating factor.

The second annual survey, which explores women and entrepreneurship globally, revealed the overwhelming challenges women experience in the traditional workplace compared to their male colleagues. In fact, more than 60% of women said they would like to start a business due to unfair treatment in previous job roles. Of the women surveyed, 7 in 10 believe that women must work harder to have the same opportunities as men in the workforce. Results also revealed that 43% of women have delayed having children because they thought it would negatively affect their career, and 25% said they had faced pregnancy discrimination. 42% believe they've been unfairly overlooked for a raise or promotion because of their gender — and of those, the average respondents had it happen three separate times. These are a few of the challenges that have been a catalyst for the surge in entrepreneurship among women.

The irony is that startups founded and cofounded by women performed better than their men counterparts: on average women-owned firms generated 10% higher cumulative revenue over five years, compared with men.

With the barriers and negative experiences women cited in the workforce, it is not surprising that across the globe, the top motivation for starting a business is to run it themselves (61%). Women want to have more control over their future, but they are committed to helping future generations by being a role model for younger women; 80% believe this is a strong motivating factor.

But the women surveyed don't expect entrepreneurship to be smooth sailing: one-third of women with plans for entrepreneurship are "very worried" about their business — or future business — failing in the next five years. The top three challenges when starting a business center around finances — earning enough money to offset costs, having enough budget to grow, and financing their business. And when it comes to financing, women face stark disparities in the capital they often need to fund their business. Boston Consulting Group found that women entrepreneurs averaged $935,000 in investments, which is less than half the average of $2.1 million invested in companies founded by men entrepreneurs. The irony is that startups founded and cofounded by women performed better than their men counterparts: on average women-owned firms generated 10% higher cumulative revenue over five years, compared with men.

Women entrepreneurs create a source of income for themselves and their families. They are a vital part of our world's economic engine that society needs to support with flexible opportunities, mentorship, and access to capital. Herbalife Nutrition is proud that more than half of our independent distributors worldwide are women who set up their businesses and decide when and where they work and do so on their terms. We need to invest in women entrepreneurs, not only to help one generation, but to offer role models for the next.