Business 11 January 2017
It's an unfortunate reality. Everyone either has been, or knows someone who has been affected by cancer or another serious illness. Most of us can relate to the hardships of watching a loved one suffer from the emotional ups and downs of this difficult journey. However, if entrepreneur Diane Jooris has anything to do with it, there may be a way to lessen the pain. Based on new research into the healing power of virtual reality, her company, Oncomfort, is designed to help alleviate the anxieties of medical procedures and treatments.
According to CNN, "immersive virtual reality systems are starting to be developed for use by patients during painful procedures, such as dental procedures or changing burns dressings. Addiction in the digital age. The idea is that by placing oneself in this highly immersive virtual world, we are distracted from the painful experience."
Jooris is a wife and a mother of three with a master's degree in clinical psychology and a specialization in hypnosis. Jooris is also a forward-thinking health entrepreneur who is looking to technology to help ease the pain of long-term care.
“I've always been extremely impressed by the impacts that the mind can have on the body and what we can do only by turning our thoughts and our minds in a different direction," she says.
“We won't close the door for anyone… we are there for everybody."
Jooris has been working with medical patients as a volunteer, mental health professional and researcher for the past twenty years. In the last four years she has been working as a specialist at the MD Anderson Cancer Center in Houston. It was also four years ago that Jooris' sister was diagnosed with cancer.
Soon Jooris witnessed first-hand the exhaustion and physiological effects of cancer treatment, which when combined make it difficult for patients to get the emotional support they need. It was then that the idea of Oncomfort was first born.
Through her specialties in hypnosis, Jooris knew the effect that the hypnosis techniques can have on patients. Unfortunately, that is quite often too limited for patients such as Jooris' sister who aren't able to get to a doctor's office. After experimenting with hypnosis audio recordings, Jooris realized that there needed to be another component--virtual reality.“You need to have something that compensates and counterbalances [a real live person]."
With virtual reality, the patient is fully immersed into a situation that is removed from whatever procedure they are going through. The main goal is to put the patient through a state of disassociation through a “different" environment. While listening solely to an audio, 15% of people don't have the skills to come up with a visual on their own, which is why the virtual reality itself is so important.
While in Houston, Jooris was introduced to Joowon Kim, a previous founder of virtual reality game company. Together, the two identified the needs of both doctors and patients, and then created a prototype to ship to doctors in different countries. After receiving feedback from the doctors, they adapted the prototype to try on patients, where they received even more feedback. It's this ongoing process that keeps the product thoroughly improving.
“Passion is major, and if you have a vision, and your main goal is genuine… I think you are able to make things happen."
Jooris says that she was with one patient who was smiling while on the operating table, and the patient said, “This is wonderful--I'm swimming with dolphins!" The limits of virtual reality are essentially endless. Without any invasive procedures or medications, these people are able to be both pain and anxiety free. Even though there is a lot of competition in the field, Oncomfort is the only product running in five different languages, offering opportunities for global use.
"Beyond studies of distraction, we are also starting to see other examples of how virtual reality could be used, and even incorporated into cognitive behavioral approaches to chronic pain management," according to CNN. "For example, virtual games have been used as a means of delivering exposure-based behavioral treatments for pain, in which a patient is placed in different virtual situations that they might otherwise avoid."
Starting a company is not easy work, especially one so heavily involved with both scientific and psychological research. Jooris says that you have to be part human and part octopus for such a task. You must have arms everywhere--you need to be able to handle finances, go through legal contracts, find voices, take part of competitions, and so much more because you want to be able to grow your company; and that is exactly what Jooris is doing.
Jooris and Kim are hoping that within six more months, the company and product will be more widely distributed throughout multiple countries and more well known. Oncomfort isn't only limited to oncology patients, either. The goal is to have it available for anyone who needs it, whether it be through other medical procedures or even dealing with regular stress.
And her final advice for everybody? Stay motivated. Choose your battles, and know your priorities--the rest will come afterwards.
3 Min Read
I am a proud Black business owner carrying a line of lip colors for the woman who wants to shine. At Vatarie Cosmetics you can find cruelty-free and vegan lip care products, including clear lip gloss and liquid matte lipsticks. The line is still under development, so there are more products in the making that you'll hear more about soon!
My products are high-quality and it is my dream to take my brand into high-end storefronts across the nation and even across the globe.
I have worked my way into my entrepreneurial career as I did not come from money. The goal of my cosmetic line is to bring excitement to everyone who tries the line. My products are high-quality and it is my dream to take my brand into high-end storefronts across the nation and even across the globe. I believe that with added makeup and a good set of threads, anybody can confidently face the world. I am a proud and firm supporter of the Black Lives Matter (BLM) movement and a proud member and supporter of the LGBTQIA community.
There have been plenty of hardships that I have had to face throughout my entire life, the most recent being the recent death of my father who passed far too soon. I have never allowed these hardships to deter me, and won't start now. I will continue to progress and work hard to build my business, knowing that this is what my father would have wanted.
About the Vatarie Line: What It's All About
Upon launching the line, I had the mission of inspiring every human to find their inner beauty and to have fun along the way. With this in mind, my products are designed for people of all genders, races, religions, and creeds. The Vatarie line will have more to offer customers very soon as I am continually working on developing products and expanding the line. In addition to the lip colors currently offered, the line will soon include highlighters, eyeshadows, and new lip gloss additions.
I believe that no one needs makeup to validate themselves, and we are all beautiful on our own. I do believe, though, that makeup can make life a lot more fun. Now more than ever we are living in a world where there is so much sadness and darkness. Sometimes all we need to change our moods and get away from that darkness is something to help us feel better and more vibrant — this is where a pop of makeup and a well put together outfit can really make an impact.
Now more than ever we are living in a world where there is so much sadness and darkness.
I encourage everybody to embrace their inner beauty and inner style, and express themselves no matter what. My line of products is inspired by high fashion and designed to make a bold statement. The running theme across my products is empowerment at every stage and level. I create products that make my customers feel happy, and I ensure I am happy myself with my products before I release every single one. There is no place for cutting corners as I believe in producing the highest quality product.
I bring my sense of humor and quirky personality into my products and you can see this in the names of each item. Take the lip color "Blood Money," which signifies all the money, tears, sweat, and yes, blood that was put into the brand. Let me tell you, it was hard work, and it still is hard work, but at the end of the day, it fulfills me to know the type of quality I am providing. It gives me great pride to create a line of legendary products that will positively affect someone and bring them to a place of self-love and acceptance.
About the Past that Gives My Business Meaning
I have struggled over the years with mental abuse that has left me feeling as if "I wasn't enough." Added to that, being a Black woman in an industry that is predominantly dominated by other races, I had to work harder to get to where I am today.
Coming from a broken home, my family struggled with addiction, making my entire childhood a miserable nightmare. My mother abandoned us as she was being physically abused, and it was up to us the kids to do everything necessary to take care of the home and each other. We eventually ended up living with my grandmother in Miami, Florida. At a very young age, I had to endure physical and mental abuse and was locked up. At the age of 22, I lost my younger sister to gun violence and found myself raising her one-year-old son as my own.
Being a Black woman in an industry that is predominantly dominated by other races, I had to work harder to get to where I am today.
While my past was a rough one, it is what has made me the strong, independent, and vibrant woman I am today. That woman strives to be her best every day and works tirelessly to provide a line of only the best cosmetics products. I couldn't see this while I was living through those bad situations and struggling to grow up, but I can look back and see how I was made more resilient because of my hardships.
As I grieve over my father's recent passing, I become stronger. It is this added personal strength that will push me forward in everything I do and will be reflected in my work ethic and in the development of new products for my Vatarie line of cosmetics.