People 24 April 2017
Cindy Barshop is no stranger to controversy.
Having begun the infamous vajazzle trend that rocked the world of nether region self care back at the turn of the millennium, she then went on to create a stir on her season of Real Housewives Of New York. She’s a seasoned professional in the business of public surprise and glamour. And her new venture is perhaps the most controversial of all.
“I’ve always been one of those women that brings up topics people are kind of afraid to take about.”
Way back in 2000, Barshop was the pioneer of waxing studios in New York, with her line of spas, Completely Bare. It was becoming cool to be completely bare down there, and Barshop was a woman happy to talk about the situation downstairs openly. Nothing was taboo.
She decided to make an appearance on RHONY because she was about to launch a product line and of course, it would prove to be the best form of publicity.
Having endured tremendous success with the spas, she eventually sold them off, admittedly naive about how long she could last off the back of the sale. “I’m good at promoting and getting the word out there - not that good on the finances.”
Barshop would inevitably have to go back to the drawing board, as, at this stage she was now a mother of two, having given birth to twin girls Jesse and Zoe back in 2009.
“I was lucky enough to find out about this great technology in Europe from the laser companies of my previous life," she says. Barshop then began to look through different methodologies and research and discovered that technologies and groundbreaking advances for women's sexual health were sorely lacking in the U.S, and the statistics that compounded this horror would lead to more questions about why the technology has not arrived yet. Barshop says she was awed by the amount of women who endure vaginal loosening after they give birth; can’t orgasm; or have incontinence. Three out of four women suffer from incontinence throughout their life. And nobody was addressing these issues in the U.S. There was only one treatment, in Europe, coming shyly out of the woodwork.
“There are so many young women out there that don’t have orgasms, or can’t orgasm - it’s part of their life. If this was a man, you would be able to get this treatment out of an ATM Machine!”
For her, it’s the lack of communication and speaking up that has restricted the women of the U.S from getting such treatment. The subject is taboo. “This year however,” she says confidently, “ I believe will be the year of the V Spot sexual revolution.”
When the treatment eventually got to the U.S, Barshop was straight over to try it out. She got what was called the FemiLift. “And that was the beginning of the whole thing,” she recalls.
Having initially availed of the treatment to address incontinence, she realized quickly that she was experiencing a period of low libido, and the treatment would ultimately serve this issue as well.
“I had a very low libido, but thought I was just a busy mom with twin girls - five at the time,” she says. Once the treatment was finished, this was a different story. “Oh. I’m alive down there,” she thought. Barshop would begin dating again after her FemiLift.
Thus came the concept and creation of Barshop's "vaginal rejuvenation spa," VSPOT. She would bring together a team of professionals - all women of course, to use these new technologies and treatments and tackle the problems associated with women's sexual health actively and openly.
Barshop is, of course, aware that a lot people won't welcome such subjects with open arms, but is nonetheless defiant in her approach. “Women in their minds, with this, will automatically go to the negative,” she warns - continuing, “but I’m not sitting here trying to make anyone a porn star.” While I might have felt the tiniest bit queasy as she explained the o-shot to me, I was still able to recognize its empowering abilities. This treatment involves a removal of blood from your arm, and the plasmas from that blood injected right into a numbed clitoris. The after effects of which are heightened clitoral sensitivity and a more intense orgasm.
The spa however is not just about techie treatments: “when I started I was just going with these groundbreaking treatments that were addressing sexual health, then realized that there are women who want relaxation treatments and de-toxifying treatments,” she comments. These include a 24karat gold wax and LED vajacial, which fights ingrown hairs or post-wax redness, and a V-steam, which detoxes, soothes (and has the ability to increase libido).
So who, we asked, are the women that are coming? While a lot of her clients are women who have just given birth, or women going through menopause, according to Barshop, a surprising number of young women make up her customer base because they are unable to orgasm.
“The women who are talking about sex - they’re strong powerful women,” says Barshop. They conform to a certain type - women who generally have their act together. They care about their bodies, their businesses, their well-beings and their sexual health. It’s the people who are in the know that are becoming Barshop’s most lucrative customer, and from where she will build her customer base.
Powerful women have powerful friends.
It's something we’ve been learning for months here at SWAAY and through all of our entrepreneurial success stories. And it’s what Barshop is using to grow her business from the ground. These aren’t services that will be streamlined as fast as her last salons were, and they won’t duplicate with as much ease - in particular because of the specialty nature of the treatments and the doctors required to execute them.
The important thing to remember is that Barshop’s treatments at the spa are non-surgical. They may be completed by a doctor using medical technologies, but you won’t be going under anesthesia or have a hospital bill for this. This is you, taking care of your nether regions in the most groundbreaking way possible - and feeling fabulous doing it. The spa and the surrounding area are beautiful and Barshop is the queen mother of vagina spas, waiting to care of something you’ve felt afraid of, or neglected for who knows how long.
She’s ready for you - so the only questions remains is - are you ready for your va-juvenation?
From Your Site Articles
- Why Are We Still Afraid To Discuss Vaginal Health? - Swaay ›
- My Unfiltered Struggle in Launching a Product to a Neglected Market - Swaay ›
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Help! My Friend Is a No Show
Dear Armchair Psychologist,
I have a friend who doesn't reply to my messages about meeting for dinner, etc. Although, last week I ran into her at a local restaurant of mine, it has always been awkward to be friends with her. Should I continue our friendship or discontinue it? We've been friends for a total four years and nothing has changed. I don't feel as comfortable with her as my other close friends, and I don't think I'll ever be able to reach that comfort zone in pure friendship.
Dear Sadsies,I am sorry to hear you've been neglected by your friend. You may already have the answer to your question, since you're evaluating the non-existing bond between yourself and your friend. However, I'll gladly affirm to you that a friendship that isn't reciprocated is not a good friendship.
I have had a similar situation with a friend whom I'd grown up with but who was also consistently a very negative person, a true Debby Downer. One day, I just had enough of her criticism and vitriol. I stopped making excuses for her and dumped her. It was a great decision and I haven't looked back. With that in mind, it could be possible that something has changed in your friend's life, but it's insignificant if she isn't responding to you. It's time to dump her and spend your energy where it's appreciated. Don't dwell on this friend. History is not enough to create a lasting bond, it only means just that—you and your friend have history—so let her be history!
- The Armchair Psychologist