#SWAAYthenarrative

This Experiential Pop-up Wants You To Come Play With Money

7min read
Finance

Stacks House, a touring pop-up bringing financial empowerment, education and community to boss ladies across the country, officially opened its doors on April 17 in Downtown Los Angeles. Financial 'goddess', Farnoosh Torabi, former Hilary Clinton fundraiser, Kindra Meyer and marketing maven, Patience Ramsey all came together to conceive this immersive, educational space to help close the gap between women and wealth in America.


"There's a lot of existing information, content, apps [and] investment platforms that are aimed at promoting female financial literacy," they explained. "With Stacks House, we intend to add an important layer to all of this through an experience that is highly interactive, engaging, fun and promotes community."

When you think of interactive pop-ups 29 Rooms, The Pint Shop, The Museum of Pizza or The Museum of Ice Cream might come to mind. These destinations are for visitors seeking fun and highly Instagrammable locations to visit with friends. Stacks House will provide the same experiences, but with one important distinction: education. Experiential learning is becoming increasingly popular by reason of FOMO. Learning something new became more interactive than it has ever been before.

Stacks House Co-Founders: Patience Ramsey, Farnoosh Torabi, Kindra Meyer

"Like other pop-ups Stacks House is a visual spectacle, sensory experience and Instagram playground—but here they will find more than just social shares. [Visitors] will also walk away with knowledge, inspiration and actionable next steps on how to improve their financial lives."

-"Come Play With Money" - Stacks House

Meyer, Ramsey and Torabi, all faced financial challenges in the past. They made personal investments in their lives and careers since then and hope to help women throughout various communities across the country. (See end of article for each of their stories.)

HOW STACKS HOUSE CAME ABOUT

Before creating Stacks House, Ramsey and Meyer worked in New York at an experiential agency; whilst getting to know each other they began discussing creating a networking community for women. However, it wasn't until they shared their own individual challenges with money that inspiration struck. In a personal breakdown turned professional breakthrough, they realized it was time women got the power they deserved. "And money is power."

Ramsey and Meyer went on to found She Stacks LLC in 2017, and Stacks House became the "first major initiative" under this larger parent company. They describe Stacks LLC as a "startup by women for women," in which they are brainstorming various ways to empower and educate women.

Before they could take on the next step, Ramsey and Meyer had to find a "financial goddess" to join them. After a meeting at The Wing Soho, Torabi joined in as the third partner. Together, they wanted to create a meaningful experience for women across the country, discovering ways to service their communities through the Stacks House pop-up.

Each room within Stacks House is designed around financial goals, creating a supportive learning space. One of them is the 'Money Moves' room, where visitors can learn how to make financial choices to help them live their best lives. They address a number of questions aimed at helping women gain control and understanding of their finances, including:

  • How do I get myself out of debt?
  • How do I ask for a raise?
  • How prepared am I for retirement?
  • How can I make more money?
  • What should I do with my money once I have more of it?
  • What is my #1 financial goal and what support do I need to achieve it?

According to Meyer, Ramsey and Torabi their mission is "to present the information in a simple, sexy and social way that encourages community and sharing like never before."

The co-founders have emphasized the need for "financial feminism," meaning "financial equality for all women," listing inclusion, independence, and responsibility as key components. Though there are a number of lessons they want visitors to walk away with, the most important one is that it is okay to talk about money and have these conversations.

"We want to encourage [women] to have support for one another in their money goals," they say. "We want them to walk away knowing that financial wellness is critical to their lives and happiness."

According to a recent survey by Charles Schwab, "young women are more likely to define success as financial independence, compared to young men." Women have faced obstacles and challenges in the financial sector for decades. "We earn less, save less, invest less, carry more student loan debt than men… we could go on," the Co-Founders comment. "When women are financially literate, financially secure and make more, the world becomes a better place."

With Stacks House, women can gain information on how to take control of their wealth by making choices around earning, saving, decreasing debt and investing. Charles Schwab also reported more women have taken side jobs to make ends meet and take on additional work to make extra money than men.

In addition to L.A., Stacks House will be heading to Detroit, Minneapolis, Austin, Chicago and New York.

Get to know the founders

Kindra Meyer

At a very young age, Meyer was determined to pursue a career in the city and establish a life that was dissimilar to her childhood. She grew up in a one-room log cabin without running water or electricity, in what she described as the woods of North Idaho. With hard work, she made her dream a reality, starting work in various advertising firms where over eight years she multiplied her salary six times. After the 2016 election, Meyer has a "huge epiphany around money" and promised herself to make changes in sexist money-culture, and "to bring up women around [her] to do the same." Meyer co-built She Stacks, her passion project, to help women become financially empowered.

Patience Ramsey

Ramsey also faced a childhood overcome with "financial uncertainty" and "scarcity" in rural Indiana. At a young age she was set on getting her finances in order and becoming more knowledgeable by the time she became an adult. However, by the start of her career that she began racking up credit card debt, eventually reaching over $60k. Ramsey had to "climb out" of her situation by researching and reading books by financial expert and author, Suze Orman. As co-founder of She Stacks, Ramsey hopes to continue educating herself and the community to "make smarter more strategic choices."

Farnoosh Torabi

Torabi was raised by immigrant, Middle Eastern parents who tirelessly worked toward achieving the 'American Dream.' Growing up, she had a "certain level of financial confidence and fluency" based on what she learned at home. Torabi knew how to strategize and "live below" her means unlike many of her peers and friends at that time. She realized there was a "huge void in the market" of support for young adults, particularly women, to achieve financial goals. Keeping that in mind, after graduating college she took on a "number of side hustles" that became her "brand-building assets" as she ventured to become an entrepreneur, financial expert and co-founder.

3 Min Read
Health

7 Must-have Tips to Keep You Healthy and Fit for the Unpredictable COVID Future

With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.

When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.

Tip 1: Communicate with your current wellness providers and set a plan

Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.

Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.

The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.

Tip 2: Stay active for both mental and physical health benefits

The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.

With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.

Tip 3: Start slow and strong

If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.

Be aware of your sitting time and balance it with activity.

Tip 4: If your gym is open, prepare to sanitize

In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.

When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.

Tip 5: Have a good routine that extends outside of just your fitness

From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.

Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.

Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.

A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.

Tip 6: Focus on food and nutrition

In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.

If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.

Tip 7: Don't forget about your mental health

While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.

For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.

While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.