Stacks House, a touring pop-up bringing financial empowerment, education and community to boss ladies across the country, officially opened its doors on April 17 in Downtown Los Angeles. Financial 'goddess', Farnoosh Torabi, former Hilary Clinton fundraiser, Kindra Meyer and marketing maven, Patience Ramsey all came together to conceive this immersive, educational space to help close the gap between women and wealth in America.
"There's a lot of existing information, content, apps [and] investment platforms that are aimed at promoting female financial literacy," they explained. "With Stacks House, we intend to add an important layer to all of this through an experience that is highly interactive, engaging, fun and promotes community."
When you think of interactive pop-ups 29 Rooms, The Pint Shop, The Museum of Pizza or The Museum of Ice Cream might come to mind. These destinations are for visitors seeking fun and highly Instagrammable locations to visit with friends. Stacks House will provide the same experiences, but with one important distinction: education. Experiential learning is becoming increasingly popular by reason of FOMO. Learning something new became more interactive than it has ever been before.
Stacks House Co-Founders: Patience Ramsey, Farnoosh Torabi, Kindra Meyer
"Like other pop-ups Stacks House is a visual spectacle, sensory experience and Instagram playground—but here they will find more than just social shares. [Visitors] will also walk away with knowledge, inspiration and actionable next steps on how to improve their financial lives."
-"Come Play With Money" - Stacks House
Meyer, Ramsey and Torabi, all faced financial challenges in the past. They made personal investments in their lives and careers since then and hope to help women throughout various communities across the country. (See end of article for each of their stories.)
HOW STACKS HOUSE CAME ABOUT
Before creating Stacks House, Ramsey and Meyer worked in New York at an experiential agency; whilst getting to know each other they began discussing creating a networking community for women. However, it wasn't until they shared their own individual challenges with money that inspiration struck. In a personal breakdown turned professional breakthrough, they realized it was time women got the power they deserved. "And money is power."
Ramsey and Meyer went on to found She Stacks LLC in 2017, and Stacks House became the "first major initiative" under this larger parent company. They describe Stacks LLC as a "startup by women for women," in which they are brainstorming various ways to empower and educate women.
Before they could take on the next step, Ramsey and Meyer had to find a "financial goddess" to join them. After a meeting at The Wing Soho, Torabi joined in as the third partner. Together, they wanted to create a meaningful experience for women across the country, discovering ways to service their communities through the Stacks House pop-up.
Each room within Stacks House is designed around financial goals, creating a supportive learning space. One of them is the 'Money Moves' room, where visitors can learn how to make financial choices to help them live their best lives. They address a number of questions aimed at helping women gain control and understanding of their finances, including:
- How do I get myself out of debt?
- How do I ask for a raise?
- How prepared am I for retirement?
- How can I make more money?
- What should I do with my money once I have more of it?
- What is my #1 financial goal and what support do I need to achieve it?
According to Meyer, Ramsey and Torabi their mission is "to present the information in a simple, sexy and social way that encourages community and sharing like never before."
The co-founders have emphasized the need for "financial feminism," meaning "financial equality for all women," listing inclusion, independence, and responsibility as key components. Though there are a number of lessons they want visitors to walk away with, the most important one is that it is okay to talk about money and have these conversations.
"We want to encourage [women] to have support for one another in their money goals," they say. "We want them to walk away knowing that financial wellness is critical to their lives and happiness."
According to a recent survey by Charles Schwab, "young women are more likely to define success as financial independence, compared to young men." Women have faced obstacles and challenges in the financial sector for decades. "We earn less, save less, invest less, carry more student loan debt than men… we could go on," the Co-Founders comment. "When women are financially literate, financially secure and make more, the world becomes a better place."
With Stacks House, women can gain information on how to take control of their wealth by making choices around earning, saving, decreasing debt and investing. Charles Schwab also reported more women have taken side jobs to make ends meet and take on additional work to make extra money than men.
In addition to L.A., Stacks House will be heading to Detroit, Minneapolis, Austin, Chicago and New York.
Get to know the founders
At a very young age, Meyer was determined to pursue a career in the city and establish a life that was dissimilar to her childhood. She grew up in a one-room log cabin without running water or electricity, in what she described as the woods of North Idaho. With hard work, she made her dream a reality, starting work in various advertising firms where over eight years she multiplied her salary six times. After the 2016 election, Meyer has a "huge epiphany around money" and promised herself to make changes in sexist money-culture, and "to bring up women around [her] to do the same." Meyer co-built She Stacks, her passion project, to help women become financially empowered.
Ramsey also faced a childhood overcome with "financial uncertainty" and "scarcity" in rural Indiana. At a young age she was set on getting her finances in order and becoming more knowledgeable by the time she became an adult. However, by the start of her career that she began racking up credit card debt, eventually reaching over $60k. Ramsey had to "climb out" of her situation by researching and reading books by financial expert and author, Suze Orman. As co-founder of She Stacks, Ramsey hopes to continue educating herself and the community to "make smarter more strategic choices."
Torabi was raised by immigrant, Middle Eastern parents who tirelessly worked toward achieving the 'American Dream.' Growing up, she had a "certain level of financial confidence and fluency" based on what she learned at home. Torabi knew how to strategize and "live below" her means unlike many of her peers and friends at that time. She realized there was a "huge void in the market" of support for young adults, particularly women, to achieve financial goals. Keeping that in mind, after graduating college she took on a "number of side hustles" that became her "brand-building assets" as she ventured to become an entrepreneur, financial expert and co-founder.
"There are only two or three human stories, and they go on repeating themselves as fiercely as if they had never happened before." -Willa Cather
A logical fallacy called bifurcation (yes, it sounds like a disease) is used to make people believe that they can only choose between two extreme choices: love me or leave me, put up or shut up, etc. In relation to my career and my love life, I was once stricken by this crazy malady.
I spent over a decade in and out of love relationships that undermined my career and drained my creative energy along with my finances. The key problem was that I was convinced that I had two options: be a kickass, and powerful professional who scares off any prospective mate or surrender to that deep and profound love such that my ambitions blow away in the wind. For years, my psyche ping-ponged between these two choices like that was the only game in town. But why?
Turns out we women are often programmed into thinking that we can't have love (at least that good, juicy heated kind) and any sort of real career. This is not actually that surprising given the troubled history that America has with women in the workplace. Post WWII, women were supposed to quit their jobs and scurry back home and leave the careers for the returning men. And if you think we've come a long way from making women feel they don't belong in the workplace, consider Alisha Coleman. In 2016, she was fired because her period leaked onto a chair!
But try to keep a good woman down, and well, you can't (Alisha sued her former employer). Given enough information we will always find a way to overcome our situation. As we teach in my practice, Lotus Lantern Healing Arts, we are all our own gurus. The light in the lotus just offers a way to illuminate your path.
So what was I missing so many years ago when I kept struggling between two suboptimal choices? The answer is the understanding that if I wanted to have it all, I had to start living right now as if I could. For me to be with someone who supported me having a fantastic career, I had to believe that that was actually one of my choices and start living that way.
Of course that is easier said than done (like most life lessons). So once I made that realization, here are the three key changes I made (and no they didn't happen all at once):
First, I stopped apologizing. Why the hell do women always feel the need to apologize for everything! (Sorry for swearing! Jk.) In particular, why do we have to feel bad about time away from the homefront? Remember Don Draper stopping off at the bar before heading home? I took a Madman lesson from him and stopped apologizing for my free time and let go of my usual rush to get back. Instead I focused on enjoying the transition, which was often needed to release the stress of work. Whether I was slow-driving listening to my jams and singing at the top of my lungs or stopping off for a pedicure, a little ritual went a long way to making me feel like a real human when I walked through the door.
Second, I let go of perfection in order to be present. I stopped stressing over a work deadline and instead rescheduled it to tend to my love life or postponed a romantic dinner because a juicy work opportunity appeared. In this way, I did not force an unnatural choice or one I did not want but really paid attention to what felt right. Instead of feeling subpar in each realm, I end up getting the most out of my time in both places.
Third (and perhaps most significantly) I began to welcome and expect encouragement from the most significant person in my life. I made it clear to my partner that I wanted insight and not criticism. And since I knew I needed understanding and not saving, I said, "Please help me look at my career woes from a different angle instead of offering me advice." Ultimately, I only accepted partners that truly supported my dreams and didn't let me play small.
Today, some of the most exquisite pleasure I feel comes simply from my partner witnessing me. Having a cohort who really appreciates my struggles, helps me integrate work and life, and enjoys the wins together can be mind-blowing. Likewise, when the shit hits the fan (again, not sorry!), it's really important to have a partner that can hold space for you and help you remember those wins.
It's a constant battle. Our culture still perpetuates the myth by pitting love and career against each other (ever see Fatal Attraction?). Men don't always get this message, but then we don't need to wait for them to get it. All we have to do it start living right now in the way we truly deserve and bring others along with us. When my friends see me and my partner together separately killing it in the career department and fiercely loving each other they say, "Your relationship gives me hope."