People 27 March 2017
Elke Reva Sudin, 29, developed her now internationally renowned company, Drawing Booth, right from her Boerum Hill home in Brooklyn back in 2014. After Sudin graduated from Pratt Institute in Brooklyn, New York with a Bachelor’s of Fine Arts degree in 2009, she skipped the day job to launch her art show, “Hipsters and Hassids” based on her blog and illustration subject. After “Hipsters and Hassids” went viral she started the organization “Jewish Art Now” to create opportunities for other similarly minded artists who were working on identity themes with according to Sudin, “no venue for their work.”
Now she is in demand by brands such as L'Oréal, Godiva, Coach and Absolute for the ultimate party favor: sophisticated three minute portraits of event attendees hand drawn on iPads that are instantly branded, shared, and printed on-site.
Sudin also happens to practice Orthodox Judaism but tells me that she cringes at being called the Orthodox Jewish Girl Boss. "I didn't grow up Orthodox and I didn't know being an artist was a possible career path, but in college I found the inspiration to pursue them both equally."
We pick her brain on how she did it.
Note, Sudin defines “artrpreneur” (interviewer’s term) as a creative that treats business from an artist' perspective and the business facilitates their own artistic ventures and also a person who embraces their creativity for business.
How did you decide to become a fine arts painter?
I was always an artist. The question is, how did you figure out there was a market for what you are passionate about? Being an artist is something you are born with, it is like a condition, and the trick is to find a way of not losing your identity and purpose while also still being in the world/part of society.
NY Drawing Booth
Why did you decide to skip the day job and try and be an entrepreneur instead? Tell us about that progression?
I would do anything to not have to go into an office or the same place every day. If it means starting a company with multiple employees, sure--just so I can sleep in when I need to.
Photo by David Zimand
This has been a long road from art student to entrepreneurial success. I tried everything with my art. It is hard. It teaches you to work hard and to consistently change and adapt to the needs or interest of a market that is so driven by emotion instead of necessity.
By starting Jewish Art Now, we religious artists had our own scene and could do whatever we wanted. Even so, I craved institutional support and validation and when offered to start an art-meets-diversity program at Brooklyn College, I jumped on it. I founded a program called Creative Coexistence, which still operates today. Through all this I was still making art, exhibiting, on new subjects and media. I've dabbled in all kinds of things, but at the Jewish start-up accelerator, PresenTense, I was asked, "Okay, but what do you really want to be doing?" and my answer, was drawing. Making something new every day. So I thought long and hard about what really brings me joy, and the answer was in quick portraits. I had done an event for celebrities, drawing my minimalist paint marker style at an event for their cast holiday party, not knowing anything about the event industry, and it was the most fun I had ever had, it paid well, and the celebs loved it! I love people, they give me energy, and they are always creatively challenging and exciting as a subject matter. I knew I was good at it but still enjoyed it so much. So I thought, well now I have all these years of managing experience around art, why don't I focus that on the art I really want to be doing? So I did. Drawing Booth came out of my interest to draw and make my drawing sustainable as a career but also turned out to be an opportunity for me to nerd out on my interest in technology and embrace the technologies that have developed in recent years.
How does your religion influence your work as an artrepreneur?
Since I do not work on Shabbat or Jewish holidays it pushed me to fill in my company with qualified staff who can. Also having a minority identity (though not such a minority in NYC!) allows me to show that religious women can be in business, they can do art, and be proud, which I hope helps other people be proud of their own identities and not hide it for fear of it effecting how their business is received.
What’s the toughest thing about being an artrepreneur?
The toughest thing is having the space (especially in New York City) to be creative and think expansively which is so critical to the artrepreneur experience. This is why I'm constantly on the road.
Do you have a particular daily routine?
What I am extremely consistent about is my gear. I'm an obsessive ultra-light minimalist traveller gear junkie. Each item is a tool carefully chosen and tested for very specific purposes, whether it is my multiple devices for digital needs for drawing or admin work, or cooking kosher meals in odd locations. My tools are everything to me as it opens unlimited possibilities for productivity and creativity.
What is the biggest business lesson you’ve learned so far?
Artists are so mistreated. Most other professionals in the corporate world are not. It's a learning curve to know how to treat others better than what you have received yourself.
Who has been your favorite mentor?
My favorite mentor was the CEO of eShave which is where I first interned in college. She was really inspiring to me. She is an artist turned businesswoman who used her creativity in her business. Now she is living it up in Miami.
Tina Fey is my dream mentor. She is the ultimate lady boss; nerd-powered, self aware, and clever as hell. She knows how to work within the system without it damaging her individuality.
What are your future goals and big plans?
The future is never certain but here are some ideas: Become a creative consultant for companies to vision better, be more creative. I want to draw some very important people.
6 Min Read
Self-care is not selfish.
What do you believe you deserve? That's a pretty loaded question, isn't it? In more than twenty years working as a women's life coach, I've asked it thousands of times, and I've received countless answers. The majority of responses I've received have been disheartening, and they've revealed a startling truth. Women - even very successful, accomplished women - doubt their deservingness.
Deservingness is not to be confused with entitlement. Entitlement is about believing you have a right to something. Deservingness is about how much you believe you're worth.
When you doubt your deservingness, what you're really uncertain about is whether or not you measure up. Are you good enough? (YES.) You've made some pretty big mistakes. Do those bad blunders make you a bad person? (NO.) Are you a good enough person to deserve good things? (YES. YOU ARE.)
Many women carry around a secret shame that impacts their feelings of self-worth and deservingness.
Our stories are individual, but our core experiences are very much the same.
At some point in your life, someone told you there was something wrong with you. This is inevitable, of course, because there's something wrong with all of us, but it gets to dangerous and disempowering territory through repetition.
If even one person in your life tells you over and over again that there's something wrong with you, well, you can start to believe them. Being rejected or criticized hurts, and it has a cumulative effect. Imagine every criticism you've ever received is a tiny little pin that landed right in your heart. (Seriously bad visual, right? Wouldn't your heart look like a pincushion if that was the case?) Beyond hurting like hell, a heart full of pins holds you back and makes you play small. YOU ARE NOT SMALL. I want you to stop acting like you are.
In life, you always create the results you believe you deserve. If you don't believe you deserve good things, you won't let yourself have them.
You'll sabotage, procrastinate, and excuse the good right out of your life if you don't believe you deserve it. Happily, you can raise your sense of deservingness, and deepen your feelings of personal worth. I'm going to show you how today. It's time to start believing in you again.
Step 1 – Take good care of yourself.
On the face of it, you'd think this advice would be obvious and unimpeachable. Of course you have to take care of yourself. The problem with this truth is that there are whole communities of people who will try to convince you that prioritizing your needs makes you a selfish person. (And who wants to be seen as selfish?)
I've never encountered a woman who hadn't heard some version of this self-care-is-selfish-nonsense. The thing is, these messages are about control, and they come from people who are happy to keep you down and disempowered. (Which makes it easier for them to manipulate you.) Do not fall for this line of hooey.
Self-care is not selfish. Self-neglect is selfish.
Self-neglect tells you that you don't matter. It asks you to stuff your wants and repress your emotions. When you chronically neglect yourself, eventually, you turn into a repressed, angry, self-doubting zombie (or banshee depending on your anger level). Nothing about self-neglect is attractive. I want you to stop doing it. TODAY.
We need you in top form. There is purpose in your life. To make good on it, you need to connect with your SELF. The most fundamental way to begin that process is to take care of your physical body. When I'm working with a client, we practice four physical care basics. (I practice these guys too. Religiously.)
- SLEEP: You need seven to eight hours of sleep. Every night. No exceptions.
- HYDRATE: You need proper daily hydration. Water is energy.
- NOURISH: You need to eat food that nourishes. Not just food that fills your stomach.
- RELEASE YOUR STRESS: You need some way to unload your tension. Think working out, meditation, journaling, gardening, prayer, sitting in nature, cooking, or hot scented bathing. Let. It. Go. Girl. ☺
Notice I said, "you need." These are non-negotiable requirements. If you're tempted to argue against your ability to practice them, please pause. I've heard every excuse known to woman. And I don't buy a single one of them. We're in a no-excuses zone now. You don't get to argue against yourself and also be empowered. It doesn't work that way. You have to choose.
If you haven't taken care of yourself in a long time, this topic can feel totally overwhelming. I understand, and I want you to do it anyway. Remember, I'm your coach. A loving boot-in-the-butt will sometimes be required in our relationship. Consider this my velvet tipped toe, making contact with that booty of yours.
Take a deep breath and start tackling your care basics. You DO have time. You are NOT selfish, and there's no wrong way to do this except not to do it at all. Practice makes powerful. SO PRACTICE!
Okay, time to up the ante a little bit. This next step is harder.
Step 2 – Be someone you can count on.
You can't think your way into believing in your own worth, but you can act your way there. As it turns out, keeping the commitments you make to yourself increases your feelings of worth and deservingness, and strengthens your confidence too.
Think about it. You make countless commitments every day. The trouble bis that most of them are for other people. When you don't have a strong sense of your own worth, you agree to most incoming requests. Which means you're probably way overcommitted.
When your calendar is crowded, and something's got to give, you're the one who usually goes. Because it's easiest to break commitments to you, right?
Every time you break a commitment to yourself, what you're really doing is showing yourself, through your own inaction, that you don't matter. NO! Bailing on yourself is like giving your hopes and dreams a big middle finger. (Please stop doing it.)
It's time to start following through FOR YOU. Don't panic. I'm not suggesting you stop doing things for other people. As a woman, you're a natural-born nurturer. Of course, you're going to do it for other people. I just want you to add yourself to the list of people-you-do-for.
The best way to get a handle on showing up for yourself is to start paying attention to what's going on when you don't. What causes you to cross yourself off your own list? When you bring your triggers into your awareness, you'll notice a pattern, which will give you the power to make changes.
Take things one choice at a time. Whenever possible, choose to follow through for you. Every time you do, you remove one of those tiny little heart pins and strengthen your sense of worth and deservingness.
Now for the hardest part…
Step 3 – Stand up for yourself.
When you don't believe in your own deservingness, you become an earner. Meaning, you spend your time and energy earning love. This can show up in a lot of different ways. We'll talk about three of them here.
- You could be a PLEASER. You say yes when you mean no. You do a ton of favors. You're secretly annoyed the entire time you're doing them, but you keep doing them anyway.
- You might be a PERFORMER. You're the life of the party and an overachiever. You use material items and accolades like money, degrees, titles, and awards to prove your worth. (I used to be this girl.)
- It's possible you're a DOORMAT. This pattern is most damaging because it means you're allowing other people to treat you poorly. On the extreme end of the spectrum, this could look like allowing people to demean, degrade, or disrespect you. Even on the lesser end of things, it means you allow people to get away with passive-aggressive comments, or take advantage of you. On any end of the spectrum, doormat behavior is toxic.
It gets worse. When you live as an earner, you attract users. (That's just as bad as it sounds.) There are unfortunately people in the world that will live at your expense without giving it a second thought. If you're willing to give it, they'll take it, and even talk themselves into believing they deserve what they're taking. These kind of people like to keep you small, scared, and doubting your deservingness. (Then you do whatever they want. Whenever they want you to.)
YOU MUST STAND UP FOR YOURSELF.
Start by catching yourself in the act of playing the earner. What and who triggers the earner response in you? What are you afraid of? What are you trying to prove? If you feel drained or bad about yourself after you're with a specific person or in a certain place, you need to think twice about being with that person or in that place.
I know this is easier said than done. It's possible the people who make you feel bad are co-workers or family members. It's not like you can just stop seeing them, right? If you find yourself in this position, there is only one path. You need to speak up for yourself. Stat.
For help, you can check out three of my other blogs. They'll show you how to stop living like a pleaser, set some boundaries, and say no like you mean it. Will you be uncomfortable? Yep. You will. Can you handle it? Yes. You can. Be willing to be uncomfortable. Speak up. Stand up. Stop accepting less than you deserve.
Every time you speak up for yourself, you remove another pin from your heart, raise your sense of deservingness and you deepen your own sense of worth. You also show other women what it looks like to know your worth and live like you know it. Which encourages them to do it too. (THAT is female power.)
You are good, and you deserve good things. You deserve acceptance, belonging, and love. There's no mistake in you, my sister. YOU ARE GOOD ENOUGH. Just as you are.
My mission is your empowerment. That's why I'm here. If you haven't already joined my community, please do it by entering your email (www.kimberlyfulcher.com). Until we meet again, know that life is happening for you.
You've Got This!
KimOriginally published at www.kimberlyfulcher.com