People 27 March 2017
C2 California Clean founders, Dr. Clarissa Shetler and Dr. Christine Falsetti are two scientists with a desire to create a skincare product line that was truly safe.
The two, who are based in Northern California, sat with SWAAY to discuss their journey to the beauty industry and joint desire to launch products that were free from known carcinogens and were sustainably derived. According to the founders, ingredients like PEG, dioxins and EDTA, which are commonly included in many products can affect a person's hormones, metabolism, endocrine system, and may even lead to cancer.“When we started looking we started to realize that all of the products have a bunch of junk in it; they had these [outdated] formulations," says Shetler, a licensed pharmacist. “No one's really taken the time to go through and really evaluate the effectiveness on our bodies and how it affects them. We wanted something you could feel good about putting on and not worry about the toxic or carcinogenic effects."
C2 California Clean, which has been awarded EWG certification (a nonprofit dedicated to protecting human health and the environment), utilizes only clean ingredients like apple and citrus stem cells, for anti-aging properties. The line, which is priced between $39 for a hydrating primer and $97 for the brand's hero Apple Stem Cell Rejuvenation serum, is comprised only of ingredients that have been each evaluated scientifically as well as with various wellness experts to ensure there are no negative effects on the body.“Both of us wanted to do something with our chemistry and biochemistry backgrounds but we didn't have the high tech, so we ended up more in Silicon Valley," says Falsetti, who is former NASA scientist. “One of the biggest problems is when [beauty companies] combine ingredients, even good ingredients, they don't even think about the complex and how it will react."
After Falsetti's son Ben passed away from cancer at 7 years old, she became even more passionate about creating a product line that wouldn't affect human health adversely.
The two met with laboratories both in Italy and the US before launching its first four products, a skincare primer, the apple stem cell primer, a replenishing oil, and a moisturizer. Each includes ingredients like fruit stem cells and squalane oil from olives.
“One of the things we talked about was that plants were probably the most resilient living things on the planet because they're stationary," says Shetler. “They withstand wind, sun, ran, sleet, and they have a much more complex defense system than humans because we're mobile. So we started extracting ingredients form the plants using those complex compounds into the line."
Both Shelter and Falsetti plan to continue using scientific research and education to drive consumer choice and civic action. They plan to launch additional products in 2017 that are anti-pollution, and support a clean lifestyle.
What separates your brand from other brands in today's crowded market?
There are oodles of products in the skincare world and we have learned that many women get overwhelmed by all the choices. C2 is a brand that wants to simplify your life by giving you a skincare regimen that is easy-to-follow and offers you the best ingredients to feed your skin. We wanted a line that was safe to use on the whole family.
There were three main ideas that we thought of when we started to create C2:
1) Clean: a product line that wouldn't compromise your health.
2) Effective: a skincare system that actually works and shows results.
3) Simple: a regimen with simple steps.
What are some of the hidden dangers in skincare brands today?
Many of the culprits of skin care today are the Ingredients (active and inactive). All products must list their ingredients and they are long and complicated words -- no one really understands them. Many of those ingredients have long term effects on our body and system. Here are some ingredients to look for on the back of the bottles.
1. Benzoyl Peroxide: This ingredient is common in many acne products. However, Benzoyl Peroxide has been linked with causing DNA damage in cells and a possible tumor promoter. Alternative: Use tea tree oil for acne.
2. Fragrances: Many of the fragrances in personal care products are hormone disrupters which can increase the risk of cancers and also cause reproductive problems (such as early puberty). Alternative: Use products that scent with natural oils.
3. Sodium Lauryl Sulfate (SLS)/Sodium Laureth: SLS is used in soaps and foaming cleansers. Studies have show that SLS can cause skin damage, eye damage and liver toxicity. Alternative: Use non-sudsing liquid soaps.
4. Synthetic Sunscreens (Avobenzone, Oxybenzone, Benzophenone, Ethoxycinnamate, PABA): Synthetic sunscreens may cause damage to DNA in cells and lead to endocrine disruption or even cancer. Alternative: Use Zinc Oxide Sunscreen
Please speak a little about the genesis of your brand.
We both have personal stories that helped drive our passion to find a good skincare solution. Christine's son was sadly touched by cancer and passed away at an early age. Clarissa has a childhood skin condition called ichthyosis (fish scale skin) in which dermatologists only had a recommendation of Crisco lard. One day during a hike, we started talking about our skincare choices and what was out there. Due to our own personal experiences, we had already peeked inside other brands and saw the dark side of the ingredients in many products. On that hiking day, we decided that we could do something better -- something clean.
What are some of the challenges of launching a "clean" line?
Testing and evaluation. We want to find healthy and effective ingredients that help address real issues.
What are your primary marketing activities? How do you find and attract new consumers?
Right now, we are trying to develop brand trust in the marketplace. We are working with influencers, bloggers and other wellness brands who share our vision to help spread the word. We are also verified by the Environmental Working Group (EWG) which endorses and shows the safety profile of our products. In 2017, we plan to launch an ambassador program.
Can you speak about how technology can help skincare brands be safer for consumers?
The internet is the avenue of information. Technological advances are helping consumers make “on demand" decisions in the market place. We are from Silicon Valley and are watching how devices are giving consumers the power and knowledge to make more informed purchases. For example, EWG's SkinDeep app allows the consumer to check out products while they are shopping at the store.
Can you describe your target customer?
Our target market is women and men, 18 to 80. However, our products are safe from babies to grandmas.
Tell us something that would surprise us about skincare.
Many skincare and personal care formulations haven't changed since the 1950s.
What is your favorite product in the line and why?
Clarissa's fav: Ageless Squalane + Vit E oil - I need the intense moisture and hydration due to severe dry skin.
Christine's fav: Hydrating Hyaluronic Acid Primer. I like the primer because it feels fresh and clean -- it has a nourishing quality.
What is your expansion plan? What can we next expect from you?
We have a unique roadmap of products, philanthropic involvement, thought leadership & education, ambassador program and cool promotions with other wellness brands.
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3 min read
"More grapes, please," my daughter asked, as she continued to color her Peppa Pig drawing at the kitchen table.
"What do you say?" I asked her, as I was about to hand her the bowl.
I shook my head.
I stood there.
"I want green grapes instead of red grapes?"
I shook my head again. I handed her the bowl of green grapes. "Thank you. Please don't forget to say thank you."
"Thank you, Momma!"
Here's the question at hand: Do we have to retrain our leaders to say thank you like I am training my children?
Many of us are busy training our young children on manners on the other side of the Zoom camera during this pandemic. Reminding them to say please, excuse me, I tried it and it's not my favorite, I am sorry, and thank you. And yet somehow simple manners continue to be undervalued and underappreciated in our workplaces. Because who has time to say thank you?
"Call me. This needs to be completed in the next hour."
"They didn't like the deck. Needs to be redone."
"When are you planning on sending the proposal?"
"Did you see the questions he asked? Where are the responses?"
"Needs to be done by Monday."
Let me take a look. I didn't see a please. No please. Let me re-read it again. Nope, no thank you either. Sure, I'll get to that right away. Oh yes, you're welcome.
Organizations are under enormous pressure in this pandemic. Therefore, leaders are under enormous pressure. Business models collapsing, budget cuts, layoffs, or scrapping plans… Companies are trying to pivot as quickly as possible—afraid of extinction. With employees and leaders everywhere teaching and parenting at home, taking care of elderly parents, or maybe even living alone with little social interaction, more and more of us are dealing with all forms of grief, including losing loved ones to COVID-19.
So we could argue we just don't have time to say thank you; we don't have time to express gratitude. There's too much happening in the world to be grateful for anything. We are all living day to day, the pendulum for us swinging between surviving and thriving. But if we don't have the time to be grateful now, to show gratitude and thanks as we live through one of the most cataclysmic events in recent human history, when will we ever be thankful?
If you don't think you have to say thank you; if you don't think they deserve a thank you (it's their job, it's what they get paid to do); or if you think, "Why should I say thank you, no one ever thanks me for anything?" It's time to remember that while we might be living through one of the worst recessions of our lifetimes, the market will turn again. Jobs will open up, and those who don't feel recognized or valued will be the first to go. Those who don't feel appreciated and respected will make the easy decision to work for leaders who show gratitude.
But if we don't have the time to be grateful now, to show gratitude and thanks as we live through one of the most cataclysmic events in recent human history, when will we ever be thankful?
Here's the question at hand: Do we have to retrain our leaders to say thank you like I am training my children? Remind them with flashcards? Bribe them with a cookie? Tell them how I proud I am of them when they say those two magical words?
Showing gratitude isn't that difficult. You can send a thoughtful email or a text, send a handwritten card, send something small as a gesture of thank you, or just tell them. Call them and tell them how thankful you are for them and for their contributions. Just say thank you.
A coworker recently mailed me a thank you card, saying how much she appreciated me. It was one of the nicest things anyone from work has sent me during this pandemic. It was another reminder for me of how much we underestimate the power of a thank you card.
Apparently, quarantine gratitude journals are all the rage right now. So it's great if you have a beautiful, leather-bound gratitude journal. You can write down all of the people and the things that you are thankful for in your life. Apparently, it helps you sleep better, helps you stay grounded, and makes you in general happier. Just don't forget to take a moment to stop writing in that journal, and to show thanks and gratitude to those you are working with every single day.