It is a fact that women of color are the most violently targeted people in the world.
Does the #MeToo movement apply to women of color?
So, what about the #MeToo movement and what does it mean to women who have, since the beginning of time, lacked representation, lacked inclusion and had no voice? Women of color, especially black women, have been reporting harassment, rape and more since the beginning of time, and have always been silenced. The message #MeToo sent to a woman of color is, if you are wealthy (influential) and white, people will listen because you matter.
When you are white and aggrieved, people will hear you. They will hear your outcries, they will hear your protest, they will share on their social media platforms by the millions and yes - it will go viral. People will shout it from the tallest mountains and untorn every stone because you are white, and you are important enough. The world has no choice but to pay attention, and now get angry, because you are Gwyneth Paltrow, Susan Fowler, Ashley Judd, McKayla Maroney, Jennifer Lawrence, or Uma Thurman, and how dare these men treat you that way.
When actress Ashley Judd stood up against Harvey Weinstein, the cry of #MeToo caught fire.
Wasn’t it an African-American woman by the name of Tarana Burke, a civil rights activist, who founded the #MeToo movement over a decade ago in 2006? She used it for the same exact reason: to raise awareness of sexual abuse, rape and assault on women. Could Tarana have been louder? Possibly, but non-white women are told to be quiet when we feel wronged.
Women of color, especially black women, have been reporting harassment, rape and more since the beginning of time, and have always been silenced.
When actress Ashley Judd stood up against Harvey Weinstein, the cry of #MeToo caught fire. It was a breaking story and in all the headlines. Not to mention the shock, when we hear that good ole Matt Lauer was fired and must go. What was new about this story this time? Most women I’ve talked to have experienced some level of sexual harassment in the workplace and in society. Time Magazine even went as far as doing a cover called the “Silence Breakers,” naming the #MeToo movement as Person of the Year. So now, in 2017, it’s okay to be a silence breaker and say to the world, that sexual harassment and rape is not okay… what took so long?! It is a fact that movements are highly successful when combined with power and influence, and the world has always told women of color that they have none. What happens to a culture that has been victimized, shut out, shunned, and silenced? They lose their voice, they feel weak, and they fear speaking up when marginalized, discriminated against, and told to be quiet. The mindset is because you don’t look like us, your voice doesn’t matter and how dare you question it. For a fact, non-white women do not have a platform and black voices are discredited.
Being an African-American woman, you are made aware of the challenges and oppositions early. As a child, I traveled four hours a day (two hours each way) for 8 years, just to get a quality education. It was evident to me that education, access, opportunities, support, and resources for African Americans are disparate.
Racism is real, still alive today, and institutionalized, which contributes to why no one was paying attention to a hashtag or a slogan from a young black woman named Tarana from the Bronx. Combine that with the lack of African-American women in decision making roles, power, and access. Awareness and empathy must go hand and hand for change.
Being an African-American woman, you are made aware of the challenges and oppositions early. As a child, I traveled two hours a day (a total of 4 hours daily) - for 8 years- just to get a quality education. It was evident to me that education, access, opportunities, support and resources for African Americans are disparate. Racism is real, still alive today and institutionalized, so, whose paying attention to a hashtag or a slogan from a young black woman named Tarana from the Bronx. Combine that with the lack of African American women in decision making roles, power and access. Awareness and empathy must go hand and hand.
This #MeToo movement is no different than most historical feminist movements, which contain active racism, and have typically ignored the needs of non-white women even though women of color are more likely to be targets of sexual harassment. Let’s change the benchmark and correct actions of wrong, from not just hearing the voices of privileged white women, but to hearing the voices of black women. It is by doing this that we will make a mark and the world will win.
Of course, women of color care about the #MeToo movement (we've always cared) BUT we’ve never been heard. When there is no power and influence behind the message, who’s listening? One thing for sure is that black women have always advocated for human rights, injustice, and social justice – before it was popular to do so. There would be no #MeToo movement without black women. Let’s hope that society be willing to listen the next time non-white women speak up the first time.
I have always been in love with all things art- I was obsessed with drawing and painting before I was even walking. In high school, I started a career selling art through various gallery art shows and on Etsy. I then went on to study fine arts at the University of Southern California, with an emphasis in painting, but took classes in ceramics, printmaking, cinema and architecture to get a really well-rounded education on all sorts of art.
During my senior year of college, my career path went through a huge transition; I started my own temporary tattoo brand, INKED by Dani, which is a brand of temporary tattoos based on my hand-drawn fine art designs.
The idea for the brand came one night after a themed party at college. My friends, knowing how much I loved drawing, asked me to cover them in hand-drawn doodles using eyeliner. The feedback from that night was overwhelming, everyone my friends saw that night was obsessed with the designs. In that moment, a lightbulb went off in my head... I could do some completely unique here and create chic temporary tattoos with an art-driven aesthetic, unlike anything else on the market. Other temporary tattoo brands were targeted to kids or lacked a sleek and millennial-driven look. It was a perfect pivot; I could utilize my fine arts training and tattoos as a new art medium to create a completely innovative brand.
Using the money I made from selling my artwork throughout high school and college, I funded the launch of INKED by Dani. I had always loved the look of dainty tattoos, but knew I could never commit to the real thing, and I knew my parents would kill me if I got a tattoo (I also knew that so many girls must have that same conflict). Starting INKED by Dani was a no-brainer.
I started off with a collection of about only 10 designs and sold them at sorority houses around USC. Our unique concept for on-trend and fashion-forward tattoos was spreading through word of mouth, and we quickly started growing an Instagram following. I was hustling all day from my room, cold calling retailers, sending blind samples and tons of emails, and trying to open up as many opportunities as I could.
Now, we're sold at over 10,000 retail locations (retailers include Target, Walmart, Urban Outfitters, Forever 21 and Hot Topic), and we've transformed temporary tattoos into a whole new form of wearable art.
My 4 best tips for starting your own business are:
- Just go with your gut! You'll never know what works until you try it. Go day by day and do everything in your power to work toward your goals. Be bold, but be sure to be thoughtful in your actions.
- Research your competitors and other successful brands in your category to determine how you can make your product stand out. Figure out where there is a need or hole in the market that your new offering or approach can fill.
- Don't spread yourself too thin. Delegate where possible, and stay focused each day on doing the best and most you can. Don't get too caught up in your end goal or the big picture to a point where it overwhelms or freezes you. You're already making a bold move to start something new, so try to prioritize what's important! I started off in the beginning hand packing every single tattoo pack that we sold and shipped. If I wanted to scale to align with the level of demand we were receiving, I needed to make the pivot to mass produce and relinquish the control of doing every step myself. I am a total perfectionist, so that was definitely hard! From that point on, overseeing production has been a huge part of my daily schedule, but by doing so I've been able to free up more time to focus on design, merchandising, and sales, allowing me to really focus on growing the business.
- Prioritize great product packaging and branding. It's so important to invest time in customer experience- how customers view and interact with your product. The packaging is just as important as the actual product inside! When we were starting off, we had high demand, and I definitely jumped the gun a bit on packaging so we could deliver product to the retailers when they wanted it. Since then, we've completely revamped the packaging into something upscale and unique that reflects what the brand is all about. Our product packaging is always called out as being one of our retailers' and customers' favorite part of our product!