The Indoor Cycling Craze: How Tevia Celli Supun Her Way To Success


People want to feel good and be inspired. All of us look for ways to create a release for our daily struggles and believe me that is what indoor cycling is all about. Backtrack to 1996, I was living a relatively active lifestyle in L.A., but honestly dreaded going to the gym. A friend of mine convinced me to try an indoor cycling class that she was teaching at a local gym. In order to persuade me to attend, she promised to make me a playlist that I would enjoy. Despite all my preconceptions of what a cycling class would be like, I dragged myself to this initial class and was hooked. It became sort of an active meditation for me. I was able to close my eyes, ride to the beat of a song and escape everyday worries for 45 minutes.

Time passed, and I realized that I wasn’t the only one who was hooked. People become addicted to things that make them feel good and indoor cycling made them feel great. The demographics of the participants in the classes expanded to more high-end clients like celebrities because they truly felt productive and inspired participating in the class. But at the time, there weren’t any studios for this kind of workout - just carpeted, non-air-conditioned side rooms of gyms. There was a void to fill, and I knew I could fill it.

At CycleBar I took my experience in the industry and developed a three-class approach to include the athletic riders, soul type riders and a mix of the two. I wrote the training manual, crafted the four-day training content and branded 12-song ride.

In 1998 my friend and I opened Body and Soul, the first ever boutique indoor cycling studio of its kind. We put a focus on luxury and were able to give riders a Four Seasons experience at a studio exclusively for indoor cycling. It was all about the feeling you had when you entered the studio, when you got on a bike, and when you left the class. We were able to offer a premium product in a premium facility.

People become addicted to things that make them feel good and indoor cycling made them feel great.

What hooked me and many others was the musicality and release of the riding experience. You are able to walk into the studio with whatever negative feelings you had throughout the day and after 45 minutes, leave with a completely different mindset. Add the elements of upbeat music, motivation, and a boutique feel, and we were able to create a lasting experience. This formula worked, and it spread. A regular client of mine moved to NYC and was lost without the studio indoor cycling experience. She and a friend decided to open a studio like ours and call it SoulCycle. Concepts like SoulCycle, FlyWheel, and CycleBar began to open up across the nation. The wheels of the indoor cycling scene were spinning at a faster pace than ever. Creators and innovators were finding what worked and what didn’t and mastered the perfect experience for indoor cyclists everywhere. I was able to operate Body and Soul until it was bought out by a bigger company in 2010. Throughout the following years, I hopped through several different indoor cycling concepts and consulted with some of the best instructors in the world.

I came to CycleBar in 2015 to lead their class content and education department and was able to include what I liked from all the concepts I had worked with. After working with the best indoor cyclists out there, and through trial and error from everything I have seen and done over the past 20 years, I was able to shape what CycleBar is today.

There are so many different elements shapes a class; this is what makes concepts unique. I wanted to make sure that I mixed passion and metrics in a CycleBar class. I didn’t want the experience to be solely based on numbers. If you wanted to shut your eyes and simply ride to the beat, that’s okay! If you want to choose a different class to focus on performance and numbers, that’s okay too! It is all about your specific journey and goals.

At CycleBar I took my experience in the industry and developed a three-class approach to include the athletic riders, soul type riders and a mix of the two. I wrote the training manual, crafted the four-day training content and branded the 12-song ride. I created a CycleStar forum where instructors can post content weekly for continued learning and inspiration.

The one thing that has stuck with me since my introduction to the concept was the music during class. It is truly all about the music because people are able to uniquely connect to it. A cool thing about indoor cycling is that we can ride to the rhythm of the music, pedal to the literal beat of a song. At CycleBar, we stress music to the masses. No matter the age of the rider, our playlist will affect them. Instructors are trained to make sure to include a great combination of remixes, decades and genres so that an 18-year-old can enjoy the experience just as much as a 43-year-old. A rider only needs to hear one song to be hooked. That, in addition to the lights in our CycleTheater, can create a certain ambiance that transports our riders.

I don’t foresee indoor cycling going anywhere because you will never get the same euphoric experience at a big box gym. Boutique studios, no matter what kind of fitness, create a sense of community to which nothing else can compare. All the added bells and whistles have been tested, but people continue to go back to the basics because it works. With all that is going on in the world people really just want to feel good! Exercise is an amazing thing, and when you can get your body to love it, the effects are remarkable.

Indoor cycling can be an intimidating concept. I know, I’ve been there. But it is successful for a reason. Find a studio that works for you, try it, and see how you feel. Find your release through the music and group experience, and Rock Your Ride!

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Choosing the Right Corporate Structure: Which Business Entity Should You Go With?

Business entities can be defined as the corporate, tax and legal structures which an organization chooses to officially follow at the time of its official registration with the state authorities. In total, there are fifteen different types of business entities, which would be the following.

  • Sole Proprietorship
  • General Partnership
  • Limited Partnership or LP
  • Limited Liability Partnership or LLP
  • Limited Liability Limited Partnership or LLLP
  • Limited Liability Company or LLC
  • Professional LLC
  • Professional Corporation
  • B-Corporation
  • C-Corporation
  • S-Corporation
  • Nonprofit Organization
  • Estate
  • Cooperative Organization
  • Municipality

As estates, municipalities and nonprofits do not concern the main topic here, the following discussions will exclude the three.

Importance of the State: The Same Corporate Structure Will Vary from State to State

All organizations must register themselves as entities at the state level in United States, so the rules and regulations governing them differ quite a bit, based on the state in question.

What this means is that a Texas LLC for example will not operate under the same rules and regulations as an LLC registered in New York. Also, an LLC in Texas can have the same name as another company that is registered in a different state, but it's not advisable given how difficult it could become in the future while filing for patents.

To know more about such quirks and step-by-step instructions on how to start an LLC in Texas, visit howtostartanllc.com, and you could get started with the online process immediately. The information and services on the website are not just limited to Texas LLC organizations either, but they have a dedicated page for guiding fresh entrepreneurs through the corporate tax structures in every state.

Sole Proprietorship: Default for Freelancers and Consultants

There is only one owner or head in a sole proprietorship, and that's what makes it ideal for one-man businesses that deal with freelance work and consulting services. Single man sole proprietorships are automatic in nature, therefore, registration with the state is unnecessary.

Sole proprietorships are also suited to a degree for singular teams such as a small construction crew, a group of handymen, or even miniature establishments in retail. Also, this puts the owner's personal financial status at jeopardy.

Due to the fact that a sole proprietorship entity puts all responsibilities for paying taxes and returning loans, it directly jeopardizes the sole proprietor's personal belongings in case of a lawsuit, or even after a failed loan repayment.

This is the main reason why even the most miniature establishments find LLCs to be a better option, but this is not the only reason either. Sole proprietors also find it hard to start their business credit or even get significant business loans.

General Partnership: Equal Responsibilities

The only significant difference between a General Partnership and a Sole Proprietorship is the fact that two or more owners share responsibilities and liabilities equally in a General Partnership, as opposed to there being only one responsible and liable party in the latter. Other than that, they more or less share the same pros and cons.

Registration with the state is not necessary in most cases, and although it still puts the finances of the business owners at risk here, the partnership divides the liability, making it a slightly better option than sole proprietorship for small teams of skilled workers or even small restaurants and such.

Limited Partnership: Active and Investing Partners

A Limited Partnership (LP) has to be registered with a state and whether it has just two or more partners, there are two different types of partners in all LP establishments.

The active partner or the general partner is the one who is responsible and liable for operating the business in its entirety. The silent or investing partner, on the other hand, is the one who invests funds or other resources into the organization. The latter has very limited liability or control over the company's operations.

It's a perfect way for investors to put their money into a sector that they are personally not experienced with, but have access to people who do. From the perspective of the general partners, they have similar responsibilities and liabilities to those in a general partnership.

It's the default strategy for startups to find funding and as long as the idea is sound, it has made way for multiple successful entrepreneurial ventures in the recent past. However, personal liability still looms as a dangerous prospect for the active partners to consider.

Limited Liability Company and Professional LLC

Small businesses have no better entity structure to follow than the LLC, given that it takes multiple good ideas from various corporate structures, virtually eliminating most cons that are inherent to them. Any and all small businesses that are in a position to or are in requirement of signing up with their respective state, usually choose an LLC entity because of the following reasons:

  • It removes the dangerous aspect of personal liability if the business falls in debt or is sued for reparations
  • The state offers the choice of choosing between corporation and partnership tax slabs
  • The limited legalities and paperwork make it suited for small businesses

While more expensive than a general partnership or a sole proprietorship, a professional LLC is going to be a much safer choice for freelancers and consultants, especially if it involves risk of any kind. This makes it ideal for even single man businesses such a physician's practice or the consultancy services of an accountant.

B, C and S-Corporation

By definition, all corporation entities share most of the same attributes and as the term suggests, they're more suited for larger or at least medium sized businesses in any sector. The differences between the three are vast once you delve into the tax structures which govern each entity.

However, the basic differences can be observed by simply taking a look at each of their definitive descriptions, as stated below.

C-Corporation – This is the default corporate entity for large or medium-large businesses, complete with a board of directors, a CEO/CEOs, other executive officers and shareholders.

The shareholders or owners are not liable for debts or legal dispute settlements in a C-Corporation, and they may qualify for lower tax slabs than is possible in any other corporate structure. On becoming big enough, they also have the option to become a publicly traded company, which is ideal for generating growth investments.

B- Corporation – the same rules apply as a C-Corporation, but due to their registered and certified commitment to social and environmental standards maintenance, B-Corporations will have a more lenient tax structure to deal with.

S-Corporation – Almost identical to a C-Corporation, the difference is in scale, as S-Corporations are only meant for small businesses, general partnerships and even sole proprietors. The main difference here is that due to the creation of a pass-through entity, aka a S-Corporation, the owner/owners do not have liability for business debt and legal disputes. They also are not taxed on the corporate slab.

Cooperative: Limited Application

A cooperation structure in most cases is a voluntary partnership of limited responsibilities that binds people in mutual interest - it is an inefficient structure due to the voluntary nature of its legal bindings, which often makes it unsuitable for traditional business operations. Nevertheless, the limited liability clause exempts all members of a cooperative from having personal liability for paying debts and settling claims.

This should clear up most of the confusion surrounding the core concepts and their suitability. In case you are wondering why the Professional Corporation structure wasn't mentioned, then that's because it has very limited applications. Meant for self-employed, skilled professionals or small organizations founded by them, they have less appeal now in comparison to an LLC or an S-Corporation.