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These Brands Are Going The Extra Mile To Enforce Body Positivity

Culture

In recent years, we've seen the welcome introduction of body positivity into mainstream beauty and fashion brands. It makes a stark contrast to the stick-thin supermodel-promoted advertising of the 90s, promising consumers that if they bought this particular item of clothing, they too would instantly become beautiful and skinny.


Of course, this type of promotion still occurs, but there are many brands that are becoming more inclusive and body positive in both their designs and marketing.

The issue we have now, however, is distinguishing between brands that genuinely care about their customers' wellbeing, and those which are merely using body positivity to make a profit. Unfortunately, there are some who are jumping on the bandwagon and using what should be an empowering movement to create successful advertising campaigns and sell more products.

That's why we've compiled this list of brands that go the extra mile to enforce body positivity; read on to find out more.

Knix

Photo credit: Knix

Knix is an inspiring underwear brand that specializes in leakproof period underwear, comfortable bras.

Since their launch in 2013, Knix have put their emphasis on women being comfortable and confident, whatever their shape and size. As a brand, they don't believe in sticking to conventional women's underwear concepts — usually hyper-sexualised, lacey and uncomfortable. Instead, they've used their innovative design ideas and period panty technology to create revolutionary yet functional underwear products.

Not only are their period undies leakproof, moisture-wicking and anti-odour, but their bras are comfortable, supportive and wireless. Sounds like a win, doesn't it?

Knix really believe in promoting body positivity: they want all women to be comfortable in their own skin and free to be themselves. Choosing underwear products that are specifically designed to make you feel confident and comfortable seems like a pretty good place to start.

ASOS

Photo credit: @asos

This well-known British online retailer has been paving the way in body positivity for a while now. ASOS have made a deliberate effort to be inclusive and diverse — choosing to work with more than 200 models to represent their sprawling audience across the world.

They haven't stopped at just using models with different body types either; ASOS clothes come in more than 30 sizes, which they've committed to providing at the same price. By being size-inclusive, ASOS have shown a progressive attitude towards body positivity that many online clothing stores unfortunately lack.

ASOS's advertising campaigns and imagery also reflect this attitude: they refuse to retouch, remove stretch marks or digitally alter images of their models. As such a huge online retailer — and one whose core demographic are young women — it's a relief to see that they are normalising practices like showing their models with stretch marks and representing the majority of women's experiences.

Furthermore, they have also partnered with GLAAD, one of the biggest voices in LGBTQ activism, to create a gender-neutral accepting collection.

Sport England: This Girl Can

Photo credit: @thisgirlcanuk

Sport England is a organization dedicated to mobilizing the British nation into taking part in sports and activities — regardless of their age, gender, background or ability. The organization created the “This Girl Can" campaign, which has now turned into an extremely successful, globally recognized movement.

This Girl Can is a female fitness movement that is both body positive and inclusive — celebrating and supporting girls and women of all backgrounds being active. Since the birth of This Girl Can in 2015, they have been inviting women everywhere to join in and get moving, without worrying about how they look.

It's refreshing to see a brand promoting body positivity in terms of physical fitness and the effect that this has on mental wellbeing. Sports and fitness brands can be guilty of excluding women if they don't fit a certain body ideal, making women less likely to want to exercise and impacting both their mental and physical health.

Far from relying on the conventional photos of super-fit sports stars, This Girl Can shines the spotlight on “real" women and put the power in their hands instead. The brand invites their audience to join them on their journey to inclusivity and positivity in exercise by sharing photos of themselves using the hashtag #ThisGirlCan.

Check out their Instagram — it's incredibly inspiring and moving to see the women featured, and how the brand celebrates self-love in such a positive way.

ModCloth

Photo credit: ModCloth

ModCloth is a San Francisco-based online fashion retailer that specialises in quirky, vintage-inspired clothing. Not only do they offer a range of sizes, but they feature models with a wide range of body types and sizes in their campaigns to accurately reflect their audience.

As with the other brands we've mentioned on this list, ModCloth signed an anti-photoshop pledge in 2014, vowing to never change the size, color, proportion or physical features of their models.

They've also made an effort to become much more size-inclusive — in both their product offerings and their language. In 2015, they experimented with removing the “plus size" section from their homepage to create a more inclusive, integrated brand community. Since then, they have reintroduced a plus size section to improve their customers' shopping experience, but they continue to use positive language and have removed plus-oriented language from the site in order to be more inclusive.

All of the above brands have made a conscious effort to promote body positivity through their clothing offerings, messaging and core brand values. As a result, they are championed by their customer communities — and seem to be having a real impact across the retail industry. It just goes to show that the body positive movement isn't just a marketing fad — it's here to stay.

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How to Become an Expert at Managing Your Finances

It isn't always easy to stay on top of your finances, especially when you have developed unhealthy spending habits over the years. However, as you begin to realize the many benefits of having healthy finances, it can become something you want to make a conscious effort to improve. When your finances are in a good place, you often have access to better opportunities whether it be a mortgage loan, greater credit line or business loan. On that note, here is how you can become an expert at managing your finances in case you need a few tips.


Learn to Use Technology

The good thing about managing finances in the technological age is that you don't have to do it alone. There are so many apps available that will help you pay bills on time and track your expenses. For instance, some apps force you to live within your actual income and tell you what to do when you need to balance your budget.

If you need an app that will help you get better at saving, then some will set aside your spare change for you. Also, don't be afraid to use more simple tools such as your smartphone calendar to set reminders about payments if you don't automate them.

Seek Legal Advice

Sometimes, being an expert at something means understanding that you can't possibly know it all. This is why you have professionals around you that can help fill in the gaps where you're lacking. Consider hiring a legal firm to help with any challenges that are beyond you. Lexington Law is a good firm as they could help remove negative items from your credit report. Read this Lexington Law Review (Our #1 Credit Repair Service of 2019) to find out more about how they could help improve your finances.

Prioritize Learning

You can't do better than what you know when it comes to managing finances. You should, therefore, invest your time in learning more about finances and how to manage them. Think about what your goals for your finances are and what knowledge gaps you need to fill.

For example, if you want to invest in the stock market so that you can improve your net worth, then you may need to learn more about investing to do so successfully. To boost your knowledge, try reading articles on credible blogs that share finance information from professionals. Also, be weary of content from finance-driven companies as it could be biased.

Work on Growing Your Income

As a self-proclaimed finance guru, you know that the more sources of income that you have, the better. Work on increasing your streams of income so that you have more money to meet your targets whether it's to save for a property or put larger sums towards retirement. One way to do so would be by getting extra income by doing social media marketing for businesses or creating tutorials on YouTube. If you own a property, renting out rooms is a great way to make passive income.

Live Within Your Means

It can be difficult to live within your means when you live in a society that is always presenting you with things to buy. However, being more conscious about the things that you purchase could help you realize that most are wants rather than needs. To live within your means, always take time to think about a purchase as opposed to impulse spending. You should always get good at bargain hunting as many times you can find items of similar quality at a cheaper price.

Learn How to Manage Debt

Debt doesn't have to be a bad thing if you understand how it works and how to manage it. It can be a tool for credit building when you understand the fundamentals. For instance, if you take out a loan or credit card, always be mindful of your interest rates.

By paying the amount of money you borrowed back in full before the due date, you won't have to pay interest on what you borrowed. If you can't pay back in full, paying more than the minimum payment will ensure you incur less interest. For the most part, the secret to good debt management is never spending more than you can afford to pay back.

Managing finances is a life skill that can help improve your quality of life. By following the mentioned tips and taking your finances more seriously, you're more likely to master the art of healthy finances.