I look down at my bag, trying to figure out how I was going to maneuver my tampon out unnoticed. I could just take out my miniature black clutch where I kept all my supplies, but that would be too obvious right?
I look up and around at my classmates to see if anyone was looking at me. Why would they decide to take their eyes off the teacher or whatever else may have their attention and look at me at that exact moment? Absolutely no reason. But I am still very paranoid.
'Okay just do it' I think to myself.
I reach into my backpack and into the black clutch I had previously unzipped in preparation for this moment. Cautiously, I grab a tampon from the bunch, slip it into my sleeve (while thanking myself for wearing long-sleeves), and sit back up. About a minute later, I get up and go to the bathroom. A few minutes later, I walk back to class with the feeling of a mission well accomplished. Thinking more clearly now, I pick up my pen and start taking notes. Now I can focus.
Every woman experiences her period differently, but what every woman does feel is the overall unpleasantness of the whole situation. I, for one, absolutely hate those few days where it feels like my body is against me. I have cramps that make me unable to move from the bed, I get extremely nauseous at the smallest of things, and my emotions are so sporadic that I feel the need to warn people to keep their distance.
On top of all of that, I am supposed to pretend like it is any other day, and that I don't feel like crawling back under the covers. When I'm riding the subway, walking down the street, waiting in line for coffee, I am constantly aware of the fact that I am on my period. It is a constant paranoia that follows me and makes me feel like there's a giant sign above my head that reads Warning: Menstruating Woman Coming Through.
Now I realize that there is easily a chance that I may be more paranoid than the average menstruating women. So I reached out to others to see if their periods came with a giant sign too, or if it was more of a small button pinned on their shirt. Here, some of their comments:
"I used to definitely care more in high school but in college I don't mind as much. It's natural and should be normalized."
"It was a struggle when I first got my period in middle school. I was so embarrassed to have to go into my bag or locker to get a tampon or pad out because I thought it was the end of the world if boys or other classmates knew I had my period. In the winter when I would wear boots I would put my tampons in there so I wouldn't have to pull it out in public in the hallway.
It was a major problem not having access to any materials in the bathroom for girls. I think it was something that was so embarrassing and was a shame. A lot of companies I work for now have all the supplies in the bathroom for our needs which is very fortunate...."
"I always try to discreetly and quickly get it out of my bag to go to the bathroom. I always try to keep [my period] to myself so men don't try to excuse/use it to explain my work performance, mood, or anything."
"This might sound weird but in high school I used to take a tampon out of my locker discreetly and put it in between my boobs so no one would see me walk to the bathroom with it. Even now I feel the need to whisper to female coworkers while asking for a tampon or pad. If men see me with a tampon and I feel any kind of emotion later, they usually assume I'm being irrational. I'd prefer to hide it rather than deal with men being unnecessarily uncomfortable of something that is completely normal."
"I sometimes will wait it out until I'm home or until most people around me go on break so I can sneak either my bag or a tampon and/or pad with me. I hate doing that because I get my period very heavy, but just knowing that people might see what I'm doing gets me paranoid. Especially if I'm around men. Then sometimes I won't change it at all until I'm home, as gross as that sounds."
As expected, there is a wide range of emotions women feel when dealing with their period. However after hearing other women's experiences and feelings, it is justifiable to conclude that a majority of women, especially younger women, feel the need to be discreet and hide any actions that show they are on their periods.
The simple (and obvious) answer is: The Patriarchy.
Years and years of men being in charge and women being shamed for their bodies. When you look back at ancient and medieval times, it can be hard to find information about women on their periods because the male recorders didn't want to write about it. What is understood however is that women on their periods were often associated with magic and sorcery, with their being myths to explain why they bled and what the blood would do. There was also a lot of religious shame of periods as well. Women were told the cramps were to remind them of Eve's' original sin, they were not allowed to take communion while bleeding, or they were sent away to wait it out somewhere.
Today in the 21st century, society has learned the biology behind menstrual cycles and the appropriate sanitary supplies have been created to help women manage. However this underlying shame that has been embedded in menstrual discourse still remains.
In more developed parts of the world, women fight for period supplies like tampons and pads to be treated with the same amount of importance as the men making these decisions treat viagra. Movements were started to decrease or completely abolish the tax on these necessary products.
In lesser developed countries, women have to deal with much more than feeling paranoid. These cultures are more ingrained in their taboos on periods, considering the topic something people shouldn't openly discuss. In India and Bangladesh some women are not allowed to touch food or enter the kitchen on their periods. In Burundi, women cannot bathe near shared utensils out of fear that the blood will kill family members. In Venezuela, some women have to sleep in huts while they are bleeding.
Because of this shame, there is an extreme lack of education about the menstrual cycle and overwhelming lack of access to proper sanitary supplies. Many young girls are unaware of what a period is when they first start, leaving them ashamed and scared. Girls without access to a sanitary pad are forced to stay home from school and are at a higher risk for infections.
As we all continue to fight for things to be better for women at home and all around the world, let's also try to make them better for ourselves. Yes this is easier said than done, but if we stop feeling shame when menstruating, and aim for an attitude that expresses how natural the product is, maybe men will be forced to see it as well.
In the quotes given above, many women mention that much of their shame started when they were teenagers in middle or high school. If we aspire to change the mindset of young girls to not be ashamed of their period, because it is, of course, one of the most natural parts of life, then we may be able to stop this shame from manifesting and staying with women as they mature and step into their adult lives. We must aim to show men that they can not impose thoughts about us over something they could never fully understand. This type of change can not and will not come easily, but the first step of any change starts with a public conversation.
I have always been in love with all things art- I was obsessed with drawing and painting before I was even walking. In high school, I started a career selling art through various gallery art shows and on Etsy. I then went on to study fine arts at the University of Southern California, with an emphasis in painting, but took classes in ceramics, printmaking, cinema and architecture to get a really well-rounded education on all sorts of art.
During my senior year of college, my career path went through a huge transition; I started my own temporary tattoo brand, INKED by Dani, which is a brand of temporary tattoos based on my hand-drawn fine art designs.
The idea for the brand came one night after a themed party at college. My friends, knowing how much I loved drawing, asked me to cover them in hand-drawn doodles using eyeliner. The feedback from that night was overwhelming, everyone my friends saw that night was obsessed with the designs. In that moment, a lightbulb went off in my head... I could do some completely unique here and create chic temporary tattoos with an art-driven aesthetic, unlike anything else on the market. Other temporary tattoo brands were targeted to kids or lacked a sleek and millennial-driven look. It was a perfect pivot; I could utilize my fine arts training and tattoos as a new art medium to create a completely innovative brand.
Using the money I made from selling my artwork throughout high school and college, I funded the launch of INKED by Dani. I had always loved the look of dainty tattoos, but knew I could never commit to the real thing, and I knew my parents would kill me if I got a tattoo (I also knew that so many girls must have that same conflict). Starting INKED by Dani was a no-brainer.
I started off with a collection of about only 10 designs and sold them at sorority houses around USC. Our unique concept for on-trend and fashion-forward tattoos was spreading through word of mouth, and we quickly started growing an Instagram following. I was hustling all day from my room, cold calling retailers, sending blind samples and tons of emails, and trying to open up as many opportunities as I could.
Now, we're sold at over 10,000 retail locations (retailers include Target, Walmart, Urban Outfitters, Forever 21 and Hot Topic), and we've transformed temporary tattoos into a whole new form of wearable art.
My 4 best tips for starting your own business are:
- Just go with your gut! You'll never know what works until you try it. Go day by day and do everything in your power to work toward your goals. Be bold, but be sure to be thoughtful in your actions.
- Research your competitors and other successful brands in your category to determine how you can make your product stand out. Figure out where there is a need or hole in the market that your new offering or approach can fill.
- Don't spread yourself too thin. Delegate where possible, and stay focused each day on doing the best and most you can. Don't get too caught up in your end goal or the big picture to a point where it overwhelms or freezes you. You're already making a bold move to start something new, so try to prioritize what's important! I started off in the beginning hand packing every single tattoo pack that we sold and shipped. If I wanted to scale to align with the level of demand we were receiving, I needed to make the pivot to mass produce and relinquish the control of doing every step myself. I am a total perfectionist, so that was definitely hard! From that point on, overseeing production has been a huge part of my daily schedule, but by doing so I've been able to free up more time to focus on design, merchandising, and sales, allowing me to really focus on growing the business.
- Prioritize great product packaging and branding. It's so important to invest time in customer experience- how customers view and interact with your product. The packaging is just as important as the actual product inside! When we were starting off, we had high demand, and I definitely jumped the gun a bit on packaging so we could deliver product to the retailers when they wanted it. Since then, we've completely revamped the packaging into something upscale and unique that reflects what the brand is all about. Our product packaging is always called out as being one of our retailers' and customers' favorite part of our product!