Podcasts are trending right now because they are accessible, portable and listeners can listen to them whenever it is convenient. It's different than video because you can take them with you without being tied to the screen. People listen to podcasts in the car. You can take the podcast with you when you're working out in the gym or on subways, planes and trains. The popular concept of releasing daily snackable forms of content is catching on because they're produced as focused- topic specific content that you can grab on the go.
Have you thought of starting podcasting but don't know where to start?
The first step is to get very clear on why you want to start a podcast. Are you a business owner or an entrepreneur and you want to get your message out and grow your business? Are you an artist or an author and want to position yourself as an expert in an industry category? It is important to figure out exactly what it is that you want to talk about on your podcast and how you want your show to sound. Do you want to interview guests? Repurpose already existing blog posts into engaging audio files? You can dive in to next steps once you've flushed out the concept of your show and figured out why you want to do it.
As you evolve into the production stage of creating a podcast you need to commit to consistency. Committing to consistency means both keeping consistent on scheduling the recording of a show and releasing it on a consistent schedule. It also refers to making sure the show goes out at the same time of the day and on the same day every week.
You may only have the bandwidth to release an episode once a week or prefer to release a series of multiple episodes. The important thing is to honor the schedule you committed to because your listeners start to look forward to and can get disappointed or lose interest if you're not delivering it consistently.
Investing in quality production audio has become increasingly more important. Apple is releasing approximately 8000 new podcasts per week. There are over 550,000 podcast on iTunes right now so the quality of your audio will be a big factor in your competitive edge.
You may not be able to budget for a producer when you're first starting out so you invest in a quality microphone and make sure if you have a co-host doing the show that you both use the exact same microphone to ensure the best possible sound. Some recommended microphones for podcasting include a Blue Yeti USB Condenser Microphone. Audio-Technica ATR2100-USB Cardioid Dynamics USB/XLR or Shure SM58-LC Cardioid Dynamic Vocal Microphone. Prices range from $64-$150. Consult with an audio expert before you purchase one to really understand the differences and which is better for your recording scenario. There is no reason to overpay when you don't have to yet you want to be sure you're getting the right quality for your production experience.
One of the secrets to success to creating an engaging show is remembering the first five to eight minutes are your most important time to capture your listeners. You'll want to make sure you use those first precious minutes to bring in the listener and captivate them enough so they will want to listen through to the end of your episode.
Should a local business be starting a podcast to increase their influence?
The great thing about podcasting is your ability to use it to position yourself as an expert. Whether you're a local business or you want to reach new customers outside of your regional area you can view the podcast as originator of your marketing content. One of the things that Produce Your Podcast recommends to our clients is to start with your podcast as the hub of your marketing strategy.
You can record your episode once, transcribe it, and take that written content and use the edited version as a blog post.These transcriptions can be repurposed into social media and email newsletters and used in other kinds of digital marketing. Podcasting is very efficient as a business development tool. It gives your customers a way to get to know you. People like to do business with the people they trust. A powerful connection emerges between you and your listeners and as a result they are more likely to convert into new customers.
The best thing you can do today to launch your podcast is just get started. It's not too early. It's not too late. There's still plenty of room in the podcasting market to have a successful show. Go ahead and jump into the trend. The sooner you get ahead of it the more effective it will be for you. Find the right partner to work with you if audio production is not your thing. Seek out an expert who can help you if you want to start a podcast and you're not sure how to what to do next. Reach out on social media to ask questions or join Facebook groups with experienced podcasters who can help you get through the process. The hardest part is beginning but you'll be glad you did!
For decades, women have been unknowingly suffering from PSD and intergenerational trauma, but now Dr. Valerie Rein wants women to reclaim their power through mind, body and healing tools.
As women, no matter how many accomplishments we have or how successful we look on the outside, we all occasionally hear that nagging internal voice telling us to do more. We criticize ourselves more than anyone else and then throw ourselves into the never-ending cycle of self-care, all in effort to save ourselves from crashing into this invisible internal wall. According to psychologist, entrepreneur and author, Dr. Valerie Rein, these feelings are not your fault and there is nothing wrong with you— but chances are you definitely suffering from Patriarchy Stress Disorder.
Patriarchy Stress Disorder (PSD) is defined as the collective inherited trauma of oppression that forms an invisible inner barrier to women's happiness and fulfillment. The term was coined by Rein who discovered a missing link between trauma and the effects that patriarchal power structures have had on certain groups of people all throughout history up until the present day. Her life experience, in addition to research, have led Rein to develop a deeper understanding of the ways in which men and women are experiencing symptoms of trauma and stress that have been genetically passed down from previously oppressed generations.
What makes the discovery of this disorder significant is that it provides women with an answer to the stresses and trauma we feel but cannot explain or overcome. After being admitted to the ER with stroke-like symptoms one afternoon, when Rein noticed the left side of her body and face going numb, she was baffled to learn from her doctors that the results of her tests revealed that her stroke-like symptoms were caused by stress. Rein was then left to figure out what exactly she did for her clients in order for them to be able to step into the fullness of themselves that she was unable to do for herself. "What started seeping through the tears was the realization that I checked all the boxes that society told me I needed to feel happy and fulfilled, but I didn't feel happy or fulfilled and I didn't feel unhappy either. I didn't feel much of anything at all, not even stress," she stated.
Photo Courtesy of Dr. Valerie Rein
This raised the question for Rein as to what sort of hidden traumas women are suppressing without having any awareness of its presence. In her evaluation of her healing methodology, Rein realized that she was using mind, body and trauma healing tools with her clients because, while they had never experienced a traumatic event, they were showing the tell-tale symptoms of trauma which are described as a disconnect from parts of ourselves, body and emotions. In addition to her personal evaluation, research at the time had revealed that traumatic experiences are, in fact, passed down genetically throughout generations. This was Rein's lightbulb moment. The answer to a very real problem that she, and all women, have been experiencing is intergenerational trauma as a result of oppression formed under the patriarchy.
Although Rein's discovery would undoubtably change the way women experience and understand stress, it was crucial that she first broaden the definition of trauma not with the intention of catering to PSD, but to better identify the ways in which trauma presents itself in the current generation. When studying psychology from the books and diagnostic manuals written exclusively by white men, trauma was narrowly defined as a life-threatening experience. By that definition, not many people fit the bill despite showing trauma-like symptoms such as disconnections from parts of their body, emotions and self-expression. However, as the field of psychology has expanded, more voices have been joining the conversations and expanding the definition of trauma based on their lived experience. "I have broadened the definition to say that any experience that makes us feel unsafe psychically or emotionally can be traumatic," stated Rein. By redefining trauma, people across the gender spectrum are able to find validation in their experiences and begin their journey to healing these traumas not just for ourselves, but for future generations.
While PSD is not experienced by one particular gender, as women who have been one of the most historically disadvantaged and oppressed groups, we have inherited survival instructions that express themselves differently for different women. For some women, this means their nervous systems freeze when faced with something that has been historically dangerous for women such as stepping into their power, speaking out, being visible or making a lot of money. Then there are women who go into fight or flight mode. Although they are able to stand in the spotlight, they pay a high price for it when their nervous system begins to work in a constant state of hyper vigilance in order to keep them safe. These women often find themselves having trouble with anxiety, intimacy, sleeping or relaxing without a glass of wine or a pill. Because of this, adrenaline fatigue has become an epidemic among high achieving women that is resulting in heightened levels of stress and anxiety.
"For the first time, it makes sense that we are not broken or making this up, and we have gained this understanding by looking through the lens of a shared trauma. All of these things have been either forbidden or impossible for women. A woman's power has always been a punishable offense throughout history," stated Rein.
Although the idea of having a disorder may be scary to some and even potentially contribute to a victim mentality, Rein wants people to be empowered by PSD and to see it as a diagnosis meant to validate your experience by giving it a name, making it real and giving you a means to heal yourself. "There are still experiences in our lives that are triggering PSD and the more layers we heal, the more power we claim, the more resilience we have and more ability we have in staying plugged into our power and happiness. These triggers affect us less and less the more we heal," emphasized Rein. While the task of breaking intergenerational transmission of trauma seems intimidating, the author has flipped the negative approach to the healing journey from a game of survival to the game of how good can it get.
In her new book, Patriarchy Stress Disorder: The Invisible Barrier to Women's Happiness and Fulfillment, Rein details an easy system for healing that includes the necessary tools she has sourced over 20 years on her healing exploration with the pioneers of mind, body and trauma resolution. Her 5-step system serves to help "Jailbreakers" escape the inner prison of PSD and other hidden trauma through the process of Waking Up in Prison, Meeting the Prison Guards, Turning the Prison Guards into Body Guards, Digging the Tunnel to Freedom and Savoring Freedom. Readers can also find free tools on Rein's website to help aid in their healing journey and exploration.
"I think of the book coming out as the birth of a movement. Healing is not women against men– it's women, men and people across the gender spectrum, coming together in a shared understanding that we all have trauma and we can all heal."