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Welcome to SWAAY - a membership platform elevating female voices.
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In one of my first work assignments post-graduate school, I was the newbie and assigned to help analyze our division's employee engagement survey results. And to come up with key recommendations we could implement to create a better work community.

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CNBC

Recently, all eyes have been on Ankiti Bose, India's first ever female entrepreneur to co-found a $1 billion startup. Zilingo, an e-commerce fashion and lifestyle company is on course to be of unicorn status — a startup valued at $1 billion — placing the company among only 10% of female founded unicorns.

Courtesy of Studio 5800

Rhonda Vetere is an international executive, speaker, author, and triathlete. And, if all that wasn't enough, she is also a significant figure in supporting women across the globe and "empowering women and girls to seize their moments and share their passions with the world."

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Her Secret? "Just fake it". Beatrice Fischel-Bock wholeheartedly believes that failure isn't the end—it's just the beginning. The 26-year-old CEO and co-founder of the home decor tool Hutch (it mixes 3D technology with online shopping to let you virtually decorate your space) took the company from a college side hustle to business venture with over $17 million in funding. All in just six short years. And the secret to her success? The failures along the way.

Whether it's getting business done on the golf course, traveling the globe, or running countless marathons, it's safe to say that Rhonda Vetere puts passion into everything she does, even if it allows her to only get two hours of sleep a night. But that same drive and determination allow her to be a key player in the tech world, especially since her extensive IT management experience dates back to 25 years.

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Influential Voices

Our mission

Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
Badass Babes Join our virtual dinner table of friends and friends of friends who came together to trade notes, offer support and share insider secrets. Badass Babes only need apply.
Age = experience and we've got that here. Join our community of over 45 ladies who are owning it, running it, stepping back in, and reinventing themselves.
In Partnership With Brains Over Blonde
We're told life is full of choices and to succeed you have to "act more like a man." We're not having it. In this post #MeToo and #TimesUp world, we celebrate our strength as women. You don't have to choose between femininity and success. Ladies, let's harness our power.
Starting a company is awesome, empowering, and exhilarating but it can also be scary, hard, or just plain grueling. There is so much to do but don't let that get you down. Listen to the ladies who are in the throes. We're with you.
Drop in on the conversations we are having with a variety of experts, ask them anything, and discuss with other women in the group. This is our "TED stage" where we host interesting people sharing the work they are doing, telling their stories, and sharing their perspectives.
In partnership with SoGal Ventures
Seriously. Money makes the world go around and more importantly, it helps to fund our businesses, our hustles, and our side hustles. We're talking Venture Capital firms and strategies to get a piece of the pie no matter what stage your business is in.
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