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Welcome to SWAAY - a membership platform elevating female voices.
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The Latest

While more women are rising to the top of the corporate ladder, a question persists: Why do female CEOs still comprise such a small percentage of the highest leadership positions? Despite the fact that research underscores women's capabilities as corporate leaders and their positive effects on organizations.

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Kathleen Virginia Photography


Rise as you raise others. That is the message driving the success of entrepreneur, Terri Brax. It has become her life's mission as she has expanded her reach from revamping child care services to empowering women across the country to pursue careers in technology.

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For decades, women have been unknowingly suffering from PSD and intergenerational trauma, but now Dr. Valerie Rein wants women to reclaim their power through mind, body and healing tools.

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As mothers of daughters, empowering women and girls has been at the forefront of our business agenda since our inception. We started as neighbors and longtime friends living in a small suburb outside of Boston, and our vision was born out of countless conversations that took place on the sidelines of our girls' after school activities. As anyone would, we did a tremendous amount of hands-on research before we officially founded our social impact company, Everybody Water.

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Teenage girls have it very hard.

Anyone who has ever been one knows this instinctively. Navigating your newfound emergence into the contradictory social and sexual politics and expectations, where your body is weaponized against you and your value dictated by its degree of conformity to a Barbie doll, where you're either a slut if you have sex or a prude if you don't, where eating disorders are tacitly encouraged and you're constantly told to be quiet, be small and meek and always complaisant, and stay out of the way – it's a lot. Their argot is maligned, their speaking habits policed, their manner of dress demeaned and insulted as vanity, and their interests automatically deemed shallow, frivolous, and intellectually deficient by their mere association with them. In short, being a teenage girl isn't easy.

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Photo Courtesy of Janine Sickmeyer

If you're someone, like myself, who loves to follow inspirational pages on Instagram then you have definitely seen countless quotes about a very uncomfortable topic– failure.

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Influential Voices

Our mission

Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
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