When we think about being "conscious" anything, it's easy to fall into the subject of new age spirituality or just focus on leading a conscious lifestyle through regular yoga sessions, composting, and keeping chickens in the backyard. All of these things are great (when aligned with our personal values), and these actions can enhance our day-to-day lives and inspire others to do the same. But when it comes to the world of business, can the word "conscious" not only play a role, but also help professionals and entrepreneurs alike thrive?
In my line of work, strategic initiatives and planning are the foundation of growth and success. Once that strategy is in effect, we must continually analyze and assess its position, perspective, and potential to increase gains and profit. The same is true for career advancement. We are each individual brands seeking growth. Much like the businesses I formulate strategies for, we as professionals will make some mistakes along the way that deter us from our full career potential. When I look back at my journey and my brand there are three outstanding mistakes that come to mind that I've found to be common among all professionals.
There is no shortage of lessons to be learned from the COVID-19 pandemic. In addition to the economic and health adjustments we are all scrambling to make, a deluge of new challenges that have yet to be considered still looms around the corner
Andreia Gibau is the reigning Miss New York USA 2020 and works as a public speaker, writer, and philanthropist. Gibau considers philanthropy being the core of who she is due to being an immigrant from Cape Verde and being born into poverty. Gibau immigrated to the United States at the age of 7 and faced many challenges living in an inner city and not speaking English.
Through her initiative “More Than Enough," she serves as an advocate for inner city and underprivileged youth by instilling confidence and empowering them to live to their full potential despite their circumstances.
Andreia is a graduate of St. John's University with a degree in public relations. She was named Phoenix magazine's 30 under 30 for philanthropy and speaks 4 languages which has been a great asset since she's an avid traveler. Gibau is a former Miss Teen United States 2015 and Miss Earth USA 2017 where she placed in the top 16 at Miss Earth in the Philippines.
As the Head of Diversity and Inclusion and Cross-Cultural Marketing at Unilever, Mita's efforts to build an inclusive culture are being celebrated. Under her leadership, Unilever was named the #1 Company for Working Mothers by Working Mother Media in 2018. She also co-created the first of its kind Cultural Immersions series to increase the cultural competency of marketers training over 4,000 marketers to date.