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In my line of work, strategic initiatives and planning are the foundation of growth and success. Once that strategy is in effect, we must continually analyze and assess its position, perspective, and potential to increase gains and profit. The same is true for career advancement. We are each individual brands seeking growth. Much like the businesses I formulate strategies for, we as professionals will make some mistakes along the way that deter us from our full career potential. When I look back at my journey and my brand there are three outstanding mistakes that come to mind that I've found to be common among all professionals.

In 2020, as the world turned on its axis, we all held on for dear life. Businesses, non-profits, government organizations, and entrepreneurs all braced for a new normal, not sure what it would mean, what would come next, or if we should be excited or terrified. At the same time that everything is shifting, being put on hold, or expanding, companies have to evaluate current talent needs, empower their teams to work from home, discover new ways to care for clients from a distance, and navigate new levels of uncertainty in this unfamiliar environment. Through it all, civilians are being encouraged to lean into concepts like "resilience" and "courage" and "commitment," sometimes for the first time.

Impostor syndrome — that feeling that you're "a fraud" or that your success is not deserved — has grown new wings during this pandemic. While most of us have experienced impostor syndrome at some point in our careers — it's estimated that more than 70% of people will feel the symptoms — I've heard from so many women who are now questioning their worth and value when they have never before. The reason? We are all overtaxed.

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