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The Latest

Self-care is not selfish.

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Photo Credit: Claire Fountain

Cover Photo Credit: Claire Fountain photographed by Margaret Pattillo

Somewhere between the end of myspace and the birth of IG stories, self-love became trendy. And not trendy in the we all love ourselves type of way, but trendy in this elusive thing we all needed and could only achieve by posting images of ourselves on social media platforms. As if our confidence was not enough or real unless someone else could see it and validate it for us.

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Influential Voices

Our mission

Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
the world could use a little