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I'm writing this piece on a Thursday night, days after riots and protests erupted following the murder of George Floyd. Posting on social media didn't feel authentic to me. Protesting didn't feel enduring. For me, they both felt like actions that would temporarily make me feel good about myself without any real lasting impact.

It took days to write this because I needed time for the words to catch up with my emotions. Since then, I've had a number of people reach out to me, some with genuine concern for my mental state and others who seemed to be offering a "check the box" gesture. They were mostly all the same in content: "What can I do?" or "If you need to talk or vent, I'm here." Some even expressed how sorry they were for what I must be going through. The problem is, no one should feel sorry for me. No one should feel sorry for Black people.

Our brand all started because of our community. Each and every product and formula has been created alongside our co-creators. They help guide us to figure out what is missing from the market and help outline what people actually use. That's why our relationship with our community is so important to us at Alleyoop, they helped build our company in more ways than they may realize.

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