TaChelle Lawson is a hospitality veteran with over 20 years in marketing, branding and events and has worked with brands such as Nike, Louis Vuitton, Coca-Cola, M&M Mars, Lexus, Mercedes-Benz. As an entrepreneur, TaChelle focuses on bringing understanding to the corporate world about what it's like to be a black woman in corporate America by shifting the mindset of diversity. It's about more than ethnicity; it's about mindset.
TaChelle started sassmouth to acknowledge the natural beauty of black women that is rarely acknowledged outside of the black community. As little black girls are raised to believe everything about us is "too" something and that we need to adjust to fit in and be accepted. So, we do, and our adjustments become our norm. Although the average black woman is born with fuller lips, dark skin, and a big butt, her features are not considered "beautiful." Today, there is an unusually high number of non-black women undergoing surgery to adopt average "black" features. Yet, the black woman has still not made it to the "beautiful" category.
She remembers watching a video of a young black man being forced to cut his dreadlocks off to participate in his high school wrestling match. While the video was appalling, she found herself staring at the anchor woman's lips who was covering the story. They were so fake and unnatural, yet this young man was forced to cut something natural because it didn't fit the "norm." She decided she wasn't ok with that, so she created a brand to give a voice to the audience whose natural beauty is overlooked, borrowed, and stolen, but rarely acknowledged: black women.
I am the host of the Style Your Life Podcast, where we inspire women to make positive changes in their lives through building confidence, embracing challenges and practicing mindfulness. I have a passion for helping people take back control and design a life they love. With a background in Human Resources, I have always cared about helping people. I offer individual and group coaching sessions focused on helping you achieve career success, whatever that looks like for you.
Visit www.styleyourlifepodcast.com to listen to the Podcast.
Charlotte is on a mission to empower purpose-led entrepreneurs and thought leaders to stay accountable to their mission and create an intentional marketing roadmap to be seen and heard in the digital space to positively impact the world.
Charlotte's vision is to detour entrepreneurs from "should-ing town" and to instead make business and marketing decisions from a centered place rooted in purpose and intentionality.
As the Founder and CEO of Chipperfield Media, Charlotte is the creator of The Holistic Marketing System. She teaches female founders through her signature online course, The Holistic Marketing Roadmap, which blends mindful marketing with conscious business practices.
Charlotte is the host of The Holistic Marketing Podcast and writing a book on the same topic.