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Why Join Swaay?

Welcome to SWAAY - a membership platform elevating female voices.
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Become a SWAAY Voice and start submitting and self-publishing your stories and opinion pieces.
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Photo courtesy of Amy Andersson

My earliest memories of wanting to be a conductor were of me as a 10 year old, grabbing the chopsticks from my parents takeout Chinese food bag, tearing off the paper wrapper and standing in front of the TV waving my "baton" at the screen while the Boston Pops played a concert. I was fully convinced that I was in control of the music, conducting before a large crowd and fully immersed in the glorious sound of violins.

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Being an expert in the voice space wasn't always my calling - I was previously in the finance world as Senior Vice President and Head of Corporate Strategy at a global alternative investment firm where I spent eight years.

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I am a farm-grown Canadian girl from the prairies of Manitoba, living on the coast of South Carolina. A few years ago, I married a beautiful man I met during a retreat in Costa Rica, and became a step-mother to his three children after the death of his wife, six years ago. I also built my own business from the ground up, starting at 19 years old, never looking back.

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Brands working with celebrities is nothing new. Brands using their platforms to tell a story has been done too. And while merging the two is just the natural progression—it's never been done quite the way that Elizabeth Arden and Reese Witherspoon are collaborating.

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Behind the styles of some of the greatest athletes including NFL hotshots and NBA rockstars, stands Jhoanna Alba, the founder and principal designer of ALBA: Bespoke Clothing. She has created hundreds of styles for her famous clientele and has dressed sports heroes like Magic Johnson and Russell Westbrooke.

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Influential Voices

Our mission

Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
Badass Babes Join our virtual dinner table of friends and friends of friends who came together to trade notes, offer support and share insider secrets. Badass Babes only need apply.
Age = experience and we've got that here. Join our community of over 45 ladies who are owning it, running it, stepping back in, and reinventing themselves.
In Partnership With Brains Over Blonde
We're told life is full of choices and to succeed you have to "act more like a man." We're not having it. In this post #MeToo and #TimesUp world, we celebrate our strength as women. You don't have to choose between femininity and success. Ladies, let's harness our power.
Starting a company is awesome, empowering, and exhilarating but it can also be scary, hard, or just plain grueling. There is so much to do but don't let that get you down. Listen to the ladies who are in the throes. We're with you.
Drop in on the conversations we are having with a variety of experts, ask them anything, and discuss with other women in the group. This is our "TED stage" where we host interesting people sharing the work they are doing, telling their stories, and sharing their perspectives.
In partnership with SoGal Ventures
Seriously. Money makes the world go around and more importantly, it helps to fund our businesses, our hustles, and our side hustles. We're talking Venture Capital firms and strategies to get a piece of the pie no matter what stage your business is in.
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