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Behind the styles of some of the greatest athletes including NFL hotshots and NBA rockstars, stands Jhoanna Alba, the founder and principal designer of ALBA: Bespoke Clothing. She has created hundreds of styles for her famous clientele and has dressed sports heroes like Magic Johnson and Russell Westbrooke.

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Photo Courtesy of Kendra Scott

Kendra Scott's entrepreneurial venture into jewelry began like many startups do: at the intersection of a realized need in the market, and the tenacity to do something about it. Making the decision to create a jewelry brand was simple, really, she told SWAAY.

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It all started on a Saturday evening. I was in the shower and thought to myself "do I have time to wash my hair AND glue on my lashes? Ugh, why do lashes have to take so much time?"

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When I first met Maggie Doyne, I didn't realize how much she would impact my life. It was 2007 and I was working in my first reporter job for a small New Jersey newspaper called The Observer Tribune.

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Influential Voices

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Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
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Age = experience and we've got that here. Join our community of over 45 ladies who are owning it, running it, stepping back in, and reinventing themselves.
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We're told life is full of choices and to succeed you have to "act more like a man." We're not having it. In this post #MeToo and #TimesUp world, we celebrate our strength as women. You don't have to choose between femininity and success. Ladies, let's harness our power.
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