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Welcome to SWAAY - a membership platform elevating female voices.
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I started taking gymnastics at the age of 47. My then 21-year-old daughter had been begging me for six months to take a class with her — Mom! It's awesome… you jump up and down and do flips and handstands! Doesn't that sound fun? It sounded as un-fun to me as it gets, I thought, gymnastics is not something a person my age does. Besides, flipping upside down--why in the world would I want to do that?

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Grief. That word sucks. Nothing good comes with that word. "Hey, do you want a grief cake?" No thanks. "What about a grief sandwich?" Sounds terrible. It's not a word used when you win the Powerball. Even the words "Good Grief" is an acceptable 'G" rated curse word used by our mothers and grandmothers everywhere, followed by an eye roll and a resounding "no."

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"When was the last time you felt really excited?

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When I look back on my journey as an entrepreneur, the path has been filled with many twists and turns, including moments of sheer panic, grounded calm, enormous fear, painful failure, utter exhaustion, exhilaration, pride, incredible fun, and huge joy accomplishing a goal. Amidst this adventurous path, what stays with me is a love for birthing and building a brand and company. You can actually watch the spirit of the company grow and flourish along with its revenues.

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True
Photo by Matthew Henry from Burst

Women have been severely underrepresented and underappreciated within the corporate world. Not only have women struggled for decades to attain top level positions, but we are often still passed over for them today despite being as qualified as our male contenders. However, studies now reveal that women who hold leadership positions are outperforming men, making their firms more profitable than when their male predecessors previously held the exact positions.

Influential Voices

Our mission

Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
Badass Babes Join our virtual dinner table of friends and friends of friends who came together to trade notes, offer support and share insider secrets. Badass Babes only need apply.
Age = experience and we've got that here. Join our community of over 45 ladies who are owning it, running it, stepping back in, and reinventing themselves.
In Partnership With Brains Over Blonde
We're told life is full of choices and to succeed you have to "act more like a man." We're not having it. In this post #MeToo and #TimesUp world, we celebrate our strength as women. You don't have to choose between femininity and success. Ladies, let's harness our power.
Starting a company is awesome, empowering, and exhilarating but it can also be scary, hard, or just plain grueling. There is so much to do but don't let that get you down. Listen to the ladies who are in the throes. We're with you.
Drop in on the conversations we are having with a variety of experts, ask them anything, and discuss with other women in the group. This is our "TED stage" where we host interesting people sharing the work they are doing, telling their stories, and sharing their perspectives.
In partnership with SoGal Ventures
Seriously. Money makes the world go around and more importantly, it helps to fund our businesses, our hustles, and our side hustles. We're talking Venture Capital firms and strategies to get a piece of the pie no matter what stage your business is in.
the world could use a little