Since the controversial flood of the #blackouttuesday black squares on Instagram, newly-inspired social media activists have been grappling with how to contribute to the Black Lives Matter movement in a productive and authentic way. In addition to protesting, signing petitions, and donating to various organizations, social media has risen as an essential platform to share useful information and promote self-education.
As we embark upon the dawn of a new era, it is time to think about how to make your business more powerful and profitable in the new year. Entrepreneurship is growing among women business owners. The market is filling up with niche ideas, awesome new products and exciting adventures. You can do business as usual, or stand out in a way that attracts lots of new clients, contracts and amazing opportunities.
Are you one of the lucky people who wakes up every morning eager to get out of bed? Or do you linger under the covers, dreading the day in front of you? Do you envy people who get up at 5:30 am, meditate for 20 minutes, go to the gym, then power through a productive day, accomplishing their goals? Are those people just lucky to be extremely passionate about their work and lives? Or do they have a special formula that enables them to be extremely efficient?
Since starting my entrepreneurship journey almost three years ago, running my own PR agency from all over the world, my weekends disappeared. I replaced brunch and lazy mornings with crafting media pitches, strategies, and research. Sure, I enjoyed my weekends and did fun things, but work was still a priority. When you are a business owner, the stakes are high, and taking a full day off (let alone two) seems wrong. There is always something more that can be done and life becomes an endless cycle of to-do lists. Then COVID-19 disrupted the world
Dr. Mary Beth Wilkas Janke is a former United States Secret Service Agent and current consultant in the fields of forensic and clinical psychology and professor at George Washington University, where she teaches Abnormal Psychology and the Psychology of Crime and Violence. Mary Beth holds a Doctoral Degree in Clinical Psychology, a Master's Degree in Forensic Psychology, and a Bachelor of Science in Criminal Justice. She is also the author of " The Protector: A Woman's Journey from the Secret Service to Guarding VIPs and Working in Some of the World's Most Dangerous Places"
Aji Oliyide is a Senior Program Manager at Google who has worked on a number of projects related to product launches, and mergers and acquisitions. Aji sits on the board of directors for San Francisco CASA, a San Francisco non-profit devoted to supporting youth in the foster care system. In addition to board service, she enjoys volunteering and travelling. In 2011, she traveled to Nepal to participate in a charity trek to Mt. Everest Base Camp resulting in over $5,000 personally raised for a local Nepalese non-profit. In her spare time, Aji explores her creative side through her blog (Pivot Points) and her podcast Eat.Plank.Live. Her blog is focused on sharing insights from the decisions and events in people's lives that have influenced their path and how they interact with the world. Her podcast focuses on the role that food and fitness plays in our lives and is now live on Apple Podcasts, Spotify, Google Podcasts, and Stitcher. Aji holds a Bachelor of Science degree in Mechanical Engineering from the Georgia Institute of Technology (Georgia Tech) and an MBA from Duke University's Fuqua School of Business.
TaChelle Lawson is a hospitality veteran with over 20 years in marketing, branding and events and has worked with brands such as Nike, Louis Vuitton, Coca-Cola, M&M Mars, Lexus, Mercedes-Benz. As an entrepreneur, TaChelle focuses on bringing understanding to the corporate world about what it's like to be a black woman in corporate America by shifting the mindset of diversity. It's about more than ethnicity; it's about mindset.
TaChelle started sassmouth to acknowledge the natural beauty of black women that is rarely acknowledged outside of the black community. As little black girls are raised to believe everything about us is "too" something and that we need to adjust to fit in and be accepted. So, we do, and our adjustments become our norm. Although the average black woman is born with fuller lips, dark skin, and a big butt, her features are not considered "beautiful." Today, there is an unusually high number of non-black women undergoing surgery to adopt average "black" features. Yet, the black woman has still not made it to the "beautiful" category.
She remembers watching a video of a young black man being forced to cut his dreadlocks off to participate in his high school wrestling match. While the video was appalling, she found herself staring at the anchor woman's lips who was covering the story. They were so fake and unnatural, yet this young man was forced to cut something natural because it didn't fit the "norm." She decided she wasn't ok with that, so she created a brand to give a voice to the audience whose natural beauty is overlooked, borrowed, and stolen, but rarely acknowledged: black women.