Hint: It involves literally giving away products for free. A few weeks ago, my team and I were floored to find out that 53% of non-voters in the last election were women. We’re talking jaws on the ground floored. This means the majority of people who choose to forgo their right to vote are women—the same group who spent decades trying to get the right to vote.
When we think about being "conscious" anything, it's easy to fall into the subject of new age spirituality or just focus on leading a conscious lifestyle through regular yoga sessions, composting, and keeping chickens in the backyard. All of these things are great (when aligned with our personal values), and these actions can enhance our day-to-day lives and inspire others to do the same. But when it comes to the world of business, can the word "conscious" not only play a role, but also help professionals and entrepreneurs alike thrive?