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In my line of work, strategic initiatives and planning are the foundation of growth and success. Once that strategy is in effect, we must continually analyze and assess its position, perspective, and potential to increase gains and profit. The same is true for career advancement. We are each individual brands seeking growth. Much like the businesses I formulate strategies for, we as professionals will make some mistakes along the way that deter us from our full career potential. When I look back at my journey and my brand there are three outstanding mistakes that come to mind that I've found to be common among all professionals.

As a seasoned business strategist, I've made a career out of creating growth strategies that revolve around the business's value propositions. Now, I've come to adopt that strategic mindset when it comes to career advancement as well. How have I done that? Simply put: I remove the personal and strategize myself as I would a brand. I document short-term goals that balance my skills and my values. I hold myself accountable for growth in designated areas of my position outside of company-specific performance metrics. And I maintain a level of self-awareness and acceptance by analyzing my professional self as I would a potential target market. All of that professional strategic planning is used to create a roadmap to growth and, from there, advocate in a way that provides gains: financially, promotionally, and personally.

But I am so much more. For years, I've made that persona my professional armor, but if not just a publicist, then who am I? I am the mom of 2 boys, aged 22 and 2, the wife of an incarcerated man and a first-generation Caribbean-American who was born, raised, and still resides in Bushwick, Brooklyn.

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