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Over the last year, I've been asked a lot about how it feels to be a female in the predominantly male advertising industry. More often than not I respond with a puzzled look because truth be told, I have never really faced adversity in my career. So, I have to wonder why? Why has my experience been different than so many others? After all, it's true – I'm a female Creative Director, and when I started climbing the career ladder I was one of the 3%. I have worked for men in almost all of my jobs, sat in many conference rooms where I was the only female, and yet I still didn't feel like this was any kind of “predicament."

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If you don't have a history of being paired with wonderfully knowledgeable and encouraging supervisors, you're not alone. According to the latest research from Gallup, only 18 percent of U.S. managers were scored as having "high talent" in leadership skills. The research also shows that approximately 51 percent of U.S. managers are not engaged in their work. This figure is depressing, but it pales in comparison to the overall figure for employee disengagement in this country – a whopping 87 percent of employees are not engaged in their work (Gallup).

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OPI

In many ways I am a shining example of the American Dream.

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Photo Courtesy of Everyday Feminism 

Funded startups that suddenly find themselves flush with cash need to know how to put it to good use to impress their investors and grow. Unfortunately, there is no shortage of stories of startups growing too fast and falling on their faces. Young entrepreneurs rarely have the experience to allocate large amounts of funds, which can lead to slow, unnecessary purchases or overspending. Being able to properly and effectively distribute the investment will be critical to the future success of the young company.

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Influential Voices

Our mission

Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
Badass Babes Join our virtual dinner table of friends and friends of friends who came together to trade notes, offer support and share insider secrets. Badass Babes only need apply.
Age = experience and we've got that here. Join our community of over 45 ladies who are owning it, running it, stepping back in, and reinventing themselves.
In Partnership With Brains Over Blonde
We're told life is full of choices and to succeed you have to "act more like a man." We're not having it. In this post #MeToo and #TimesUp world, we celebrate our strength as women. You don't have to choose between femininity and success. Ladies, let's harness our power.
Starting a company is awesome, empowering, and exhilarating but it can also be scary, hard, or just plain grueling. There is so much to do but don't let that get you down. Listen to the ladies who are in the throes. We're with you.
Drop in on the conversations we are having with a variety of experts, ask them anything, and discuss with other women in the group. This is our "TED stage" where we host interesting people sharing the work they are doing, telling their stories, and sharing their perspectives.
In partnership with SoGal Ventures
Seriously. Money makes the world go around and more importantly, it helps to fund our businesses, our hustles, and our side hustles. We're talking Venture Capital firms and strategies to get a piece of the pie no matter what stage your business is in.
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