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Lately, brands have been bravely stepping up to take a stand against racial injustice and other societal ills affecting our world. Almost immediately after the murder of George Floyd, Nike came out with its "Don't Do It" ad. Walmart pledged $100 million for the creation of a center on racial equity. Ben & Jerry's rolled out a new flavor called "Justice Remixed." Pepsi / Quaker Foods has decided to drop its Aunt Jemima brand, whose identity is based on a racial stereotype, and Facebook has created "Lift Black Voices" to highlight stories from Black people and share educational resources.

We are in the midst of an unprecedented moment for our country. What we see playing out in front of us isn't just about police brutality; it's about a trifecta of police brutality, murder, and the weaponization of skin color. We see these events nearly everyday, and they underscore, in a very visual way, how Black people do not have equality in this country — not by the government, society, and in some cases, the general public. These events highlight how they often continue to be thought of as less than whites.

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