While some may shrug off astrology as a hoax, there is actually a lot of thought and practice that goes into the making of your daily horoscopes. Astrology is known to help people shape their decisions and help them make the most of everyday work situations, romantic encounters, and friendship problems based on the alignment of celestial bodies at any given time.
Unlike other websites, we did not have an intern write our astrology column (yes, one of our editors had the prestigious task of doing so at her first internship). SWAAY asked an expert, who knows how to read the alignment of the stars and the moon to create the most accurate business horoscope for your month.
Scorpio (October 23- November 21)
"Rise and Shine"
Happy Birthday Scorpio! This is your month to shine for so many reasons... Creativity, inspiration and intuition are always your friends but this month the volume is turned up in these departments. Pay attention to your dreams during this time period because they could contain important ideas. I'm not kidding...keep a journal by your bed and write them down. This is a big month for money. You could get a bonus or commission check early. Watch out for those office romances...all of the sexual tension that has been building up with a coworker may be too much to resist this month and things could suddenly go from fantasy to reality.
Sagittarius (November 22-December 21)
"Werk it girl!"
November will be one of the most productive months for you this year. This is the time for you to communicate your vision, pitch to the huge client, convince your boss that you need a promotion or win that case! Sagittarian lawyers will score big this month and our non-lawyer archers could win lawsuits and contracts. Take a break from November 10-12 and have a romantic weekend. November 29-30, take action and/or say what you've been holding back this whole year!
Capricorn (December 22- January 19)
Capricorns have been feeling a Pluto conjunction for a while now and this month it will especially effect those born from January 3- 10. The P in Pluto stands for POWER. Are you in the seat of power or are you having power wielded over you? Either scenario could be happening. If you are in the latter camp I suggest that you EM-POWER yourself and make a change. November 4-5: good vibrations. November 8-9: call your mom. Just do it.
Aquarius (January 20- February 18)
"Buckle up and hang on!"
Woohoo! Aquarians are going to have a wild ride this month (especially those water-bearers born between February 11- 18.) You will be winning arguments and having the chips fall where you want them to. Take risks this month; you have luck on your side and the energy to pull it off. November 22-24: good vibrations. November 11 - 12: watch out for that temper.
Pisces (February 19 - March 20)
"You gorgeous mermaid muse"
You are swimming in a sea of creativity, spirituality and intuition. Don't waste this time in a dreamy haze. Create! Write it down, film it, photograph it, do a flow chart of it and show your boss! You are the inspired genius strategist. Let everyone know. November 1-5: make your pitch. November 8 -30: focus on investments and put some money into assets for the future.
Aries (March 21- April 19)
"The snake charmer"
This month nobody can say no to you so sell, sell, sell! Surprises abound at work; even if they seem terrible on the surface, ultimately they are lucky for you. Right now, all you have to do is show up to do well but that's not the Aries way...you need to kill it and you will! Maximize this good fortune and take risks...play the lottery in every sense. Ask for the promotion, make the trade, buy the option, stand up to "the man." Good vibrations: November 19-21.
Taurus (April 21-May 21)
"Calm the f*#& down"
That famous Taurus stubbornness and tenacity serves you well most of the time. During this month that bullishness can get you into trouble. It's time to stop pushing against things for the time being. Go with the flow. If it feels like a struggle, stop. Focus on where you want to go and not so much on how you get there. Most importantly, progress is going to slow down this month so don't worry about how long it takes to get there either.
Take a breather and acquiesce. Your good vibration days are during Thanksgiving so do what Taureans do best: eat, drink and be merry!
Gemini (May 21- June 21)
"Drive it like you stole it"
You already aren't the person to sit still for long but this month you are kicking into warp speed. You'll have a burst of energy over the next few weeks that serves you well. You also may have extra work trips- some may be international or regarding an international client. You will be a team builder this month by organizing meetings, projects or pulling the perfect group together to solve the challenge. November 1-7: good money flow.
Cancer (June 22- July 22)
"Come on you little fighter"
It's time to bring those creative ideas into your job. Don't keep them tucked away in your very roomy memory bank. If you are born between July 13-18, don't let a setback slow you down...get back up again. There will be lots of opportunities to overdo it this month so get plenty of rest and don't stress eat or work too much. Quit complaining and work your program...whatever it is. Just do it.
Leo (July 23- August 22)
"Sing a song"
You should see some progress this month after a long spell with no reward. Finally, your tenacity and hard work pays off! Now it's time for some work/life balance so schedule the spa appointments and pampering. Most of this month (November 6- 30) is the time for you to use your voice. Write, speak, blog or sing! People are ready to hear from you. Every Leo is an inventor this month so take your ideas to the patent office.
Virgo (August 23- September 22)
"We all put our pants on, one leg at a time"
You are the queen of self-control and calculation. You've been meditating and looking inward- an enviable example of mindfulness. That's why it's so shocking to you and those around you when you start to unravel this month. Frazzled and anxious from some unusually intense hyper-focusing, you say the wrong thing at the wrong time more than once.
You may even lose your temper and composure (“What, her? I've NEVER seen her do that!") Permission granted to be human, dear Virgo. This too shall pass.
Libra (September 23- October 22)
"Hear me ROAR"
Librans are the great balancers. They weigh options carefully, research solutions and try ideas on like high-end designer dresses (the only kind of dress a Libra would wear, obviously.) Because of this, they are famous for their indecisiveness and the propensity to stay stuck when making a decision.
Not this month. In November, Librans are large, in charge and ready to go with a plan. Libras will be the horse to bet on...try to keep up.
I have always been in love with all things art- I was obsessed with drawing and painting before I was even walking. In high school, I started a career selling art through various gallery art shows and on Etsy. I then went on to study fine arts at the University of Southern California, with an emphasis in painting, but took classes in ceramics, printmaking, cinema and architecture to get a really well-rounded education on all sorts of art.
During my senior year of college, my career path went through a huge transition; I started my own temporary tattoo brand, INKED by Dani, which is a brand of temporary tattoos based on my hand-drawn fine art designs.
The idea for the brand came one night after a themed party at college. My friends, knowing how much I loved drawing, asked me to cover them in hand-drawn doodles using eyeliner. The feedback from that night was overwhelming, everyone my friends saw that night was obsessed with the designs. In that moment, a lightbulb went off in my head... I could do some completely unique here and create chic temporary tattoos with an art-driven aesthetic, unlike anything else on the market. Other temporary tattoo brands were targeted to kids or lacked a sleek and millennial-driven look. It was a perfect pivot; I could utilize my fine arts training and tattoos as a new art medium to create a completely innovative brand.
Using the money I made from selling my artwork throughout high school and college, I funded the launch of INKED by Dani. I had always loved the look of dainty tattoos, but knew I could never commit to the real thing, and I knew my parents would kill me if I got a tattoo (I also knew that so many girls must have that same conflict). Starting INKED by Dani was a no-brainer.
I started off with a collection of about only 10 designs and sold them at sorority houses around USC. Our unique concept for on-trend and fashion-forward tattoos was spreading through word of mouth, and we quickly started growing an Instagram following. I was hustling all day from my room, cold calling retailers, sending blind samples and tons of emails, and trying to open up as many opportunities as I could.
Now, we're sold at over 10,000 retail locations (retailers include Target, Walmart, Urban Outfitters, Forever 21 and Hot Topic), and we've transformed temporary tattoos into a whole new form of wearable art.
My 4 best tips for starting your own business are:
- Just go with your gut! You'll never know what works until you try it. Go day by day and do everything in your power to work toward your goals. Be bold, but be sure to be thoughtful in your actions.
- Research your competitors and other successful brands in your category to determine how you can make your product stand out. Figure out where there is a need or hole in the market that your new offering or approach can fill.
- Don't spread yourself too thin. Delegate where possible, and stay focused each day on doing the best and most you can. Don't get too caught up in your end goal or the big picture to a point where it overwhelms or freezes you. You're already making a bold move to start something new, so try to prioritize what's important! I started off in the beginning hand packing every single tattoo pack that we sold and shipped. If I wanted to scale to align with the level of demand we were receiving, I needed to make the pivot to mass produce and relinquish the control of doing every step myself. I am a total perfectionist, so that was definitely hard! From that point on, overseeing production has been a huge part of my daily schedule, but by doing so I've been able to free up more time to focus on design, merchandising, and sales, allowing me to really focus on growing the business.
- Prioritize great product packaging and branding. It's so important to invest time in customer experience- how customers view and interact with your product. The packaging is just as important as the actual product inside! When we were starting off, we had high demand, and I definitely jumped the gun a bit on packaging so we could deliver product to the retailers when they wanted it. Since then, we've completely revamped the packaging into something upscale and unique that reflects what the brand is all about. Our product packaging is always called out as being one of our retailers' and customers' favorite part of our product!