My fascination with gemstones and their energetic properties, led me to launch a fine jewelry collection in September 2016. I create pieces that enhance wholeness and bring balance. The necklaces, rings, and earrings are composed of tourmaline and diamonds set in 14K gold. All jewelry is handmade with love in Los Angeles, and the irregular natures of the stones are untouched to ensure that each piece is unique. I hope to inspire... by bringing truth and beauty to the world through the Jewelry's themes of symbolism, mythology, and spirituality.
I hope to inspire... by bringing truth and beauty to the world through the Jewelry's themes of symbolism, mythology, and spirituality.
Quality Matters: Know your brand!! It is so important to be clear on your intention as an artist.
It doesn’t have to be perfect to be a good idea: Believe in your brand, know what you stand for, and don't be shy to do things your own way.
Finding the perfect match takes time: Know what you're message is, spend the most time figuring this out so that you have a solid source to pull all of your inspiration and ideas from.
Don’t settle for anything less then the best (stone): If you listen to other people’s opinions too much you lose your vision and identity.
One of a kind doesn’t mean standing alone: Don't do it alone! Make sure that you always have positive, supportive, and helpful people around you to build you business alongside you. Find the right team and be picky! Why would you want to carry all of the weight on your shoulders?
My Tips for Success:
The jewels can sell themselves, but a little help never hurt:
If you can, hire a sales agent to get your work out there in stores and online platforms. Hopefully if you hire a good sales agent you would make up for their cost in sales.
Each stone has its own story, as do we:
Hire a publicist! It’s so important to use your own network and to work with what you have but if you can you should also have some to help you go the extra mile and knock on doors for you. BUT BE CAREFUL. There are a lot of PR groups that are money minded so make sure it’s someone who has values and truly believes in you. Take your time in doing this.
A clean cut, quality vs. quantity:
When choosing a manufacturer, don’t settle! It’s hard to find someone you love working with whose costs are fair and whose work is clean, so don't rush on starting right away. Make a few samples with different people and compare the work and their costs. Take your time with it and find a team that you trust and can count on to deliver high quality work at a fair cost. Do the leg work, it takes a couple of tries to get it right, if you put yourself out there and hunt for the best polisher, best stone setter, best caster, it will pay off!!! It takes a lot of work to get this right.
For the love of the stone:
Find a stone supplier you trust and keep them around. It’s good to develop relationships with your stone supplier that way he/she can keep you in mind when they're scouting pieces. Also its good to be consistent in the stones that you use, even though there are no two tourmalines of the exact same color I find it much easier to stay consistent when I work with the same person.
The cost of business: If numbers really aren't your thing, hire an accountant! It’s always important to keep track of all of your costs and to have an accountant that’s reliable to keep your finances in check, its easy to get carried away in fine jewelry.
Be one of a kind: Don’t be scared to make mistakes or take a few risks, starting a business is all trial and error
Dr. Victoria Bateman, an esteemed economist best known for her nude protests for gender equality, uses her body as a form of art that serves to challenge the stigma around women's bodies and women's rights, in the world of economics. In March 2018, Bateman attended the annual conference of the Royal Economic Society in Brighton stark naked with the word "respect" written across her chest and stomach. Unbashful in delivering her message, Bateman was determined to start a conversation.