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Skinowl's Annie Tevelin On The Sacrifices Of Business

Business

I am a consumer. I am just like you. I struggled for years with skin issues and after countless visits to dermatologists and tons of money thrown into skincare products, I was left with minimal positive results. I realized I was just like millions of other women who had nowhere to turn. There were a lot of salespeople telling me; "This will REALLY work," and selling me a lot of products that, in the end, did nothing to help my severe acne and eczema.


It was then that I realized my results were in the ingredients of the products I was using vs. what was being marketed to me. While working on commercial and music video sets as a professional makeup artist, as well as for a top luxury brand, I enrolled in a post-graduate program at UCLA & received a certificate in Cosmetic Chemistry. From there, I learned the truth about what is truly best for the skin, and more importantly, what works and stays working. From this knowledge came SkinOwl, a skincare company that allowed women to feel as good as they looked.

It was from following this path I found that when I made the choice to care for myself on a small level, it opened the door to more impactful and authentic transformations.....and sacrifices. While most everyone I knew were in stable occupations and spending their hard earned money on vacations and certain "life upgrades," I was buying amber glass bottles and living the frugal life of the "self employed." I wasn't around for many of the birthday parties and couldn't attend my friend's weddings, due to the amount of work on my plate and money needing to be spent on the business. I quickly had to learn how to manage my money, my company's money and the many people who would eventually come to work with me. It was a different life than most everyone I knew, which at times felt lonely and out of touch with everyone else's reality. It was most certainly the less traveled path, the harder road, but worth it.

After five years of being an entrepreneur, despite the setbacks, the overdrawn accounts, and the countless lessons learned the hard way, I can honestly say I wouldn't have it any other way. Where there have been sacrifices, there have been gains - I've learned more about myself from growing a business than I would have if I had stayed an employee in my last job. I've met some of the most inspiring people, many of whom I never would have met if I wasn't in need of help and guidance along the way. I've learned the importance of saying no, creating boundaries and saving a little room for forgiving myself if I don't run my business "perfectly."

This is the greatest gift, one that has made me a more well rounded person and has given me a true appreciation for taking a risk and leaving a mark on your time on Earth.

​From owning a business, I've realized that my personal life can often collide with my professional life. These are my "Top Five Tips" for igniting selfcare in a world that can easily feel chaotic:

1) Wake up the same time everyday - This creates consistency. From consistency, I am able to go to bed at a certain time and ensure that I'm ready to rock once my alarm goes off.

2) Get outside - Walking my dog in the morning BEFORE checking my emails has made me a better, more focused worker. When I sit down to work, I'm relaxed and present.

3) Say No - I've always thought NO was me being negative. Or me not being a team player. But that's only when "No" becomes about the people I'm saying no vs. how it effects me. Saying "No" has allowed me to take stock in my schedule and my bandwidth and see what is genuinely leftover for the people I love and want to share my life with. Without the power of "No," my world will be crowded, chaotic and exhausting.

4) Meditate - I used to hear this all of the time. "Meditate, Annie, it will change your life." I never listened until this year. And everyone was right. There is something about giving yourself 10-30 minutes of silence, mostly with how much information we receive daily. My brain shuts down. It's healthy to give my brain a real rest outside of sleep. It has changed my life.

5) Bring snacks everywhere - Gone are the days that I go 5 hours without eating. This made me tired, cranky, and not as sharp. Now I bring a little bag of snacks with me everywhere, i.e. nuts, dried fruit, dried snap peas, granola, etc. And I hard boil eggs, which makes it easy to grab something full of protein whenever I'm on the go.

3 min read
Lifestyle

Help! I’m Dating a Jerk!

Email armchairpsychologist@swaaymedia.com to get the advice you need!

Help! I'm Dating a Jerk!

Dear Armchair Psychologist,
I've been dating my boyfriend for a year. After spending some vacation time with him and realizing he is not treating me the way I like I'm wondering — what do I do? I need him to be kinder and softer to me but he says simply, "chivalry is not his thing." I believe when two people decide to be together they need to adjust to each other. I don't think or feel my boyfriend is adjusting to what's important to me. Should I try to explain to him what's important to me, accept him for what he is, or leave him as I'm just not happy and the little gestures are important to me?
- Loveless Woman

Dear Loveless Woman,

I am saddened you aren't getting your needs met in your relationship. Intimacy and affection are important to sustain a healthy relationship. It's troubling that even though you have expressed your needs to your boyfriend that it's fallen on deaf ears. You need to explore, with a therapist, why you have sought out this type of relationship and why you have stayed in it, even when it's making you chronically unhappy? Your belief that couples should adjust to each other is correct to some degree. These things often include compromising and bending on things like who gets the bigger closet or where to go for dinner. However, it's a tall order to ask someone to change their personality and if your boyfriend is indeed a jerk, like you say, who refuses to acknowledge your love language or express kindness and softness, then maybe you should find a partner who will embrace you while being chivalrous.

- The Armchair Psychologist

Update to HELP! My Date is Uncircumcised and I'm Grossed Out!

Hi Armchair Psychologist,
Just wanted to let you know that your article was really offensive to read. Do you refer to women's genitals as: "gross," "ghasty," "smelly," or otherwise? Humans are not perfect, each of us is different and you should emphasize this. I hope that man finds a partner that will love and accept him rather than tearing him down. Which gender has a whole aisle devoted to their "special" hygiene needs? I can tell you it's not men.
With love,
Male Reader

Dear Male Reader,

Thank you for your thoughtful feedback to my Armchair Psychologist column. My email response bounced so am writing you here. I am so sorry I offended you. It wasn't my intention. I actually meant to be sardonic and make the writer see how ridiculous she sounded for the harsh language she used to describe her date. I obviously failed at this sneer since you think I meant to be offensive. Many apologies. I'll do better. Have a wonderful day and keep writing us with your thoughts.

- Ubah, The Armchair Psychologist

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