People 29 November 2018
The picture book was a product of Sheth's own findings, or lack thereof when she was pregnant with her first child. As she prepared to welcome her daughter into the world, an Indian-American, she searched for picture books that offered characters of culture, who would introduce her child to inclusivity at a young age. "I would go into the bookstore and see, 'here's the shelf of diversity,'" shares Sheth. “That's the epitome of marginalization. Why isn't that book, with the lead character who is someone of color, placed with all the others?"
In addition to her full-time role as an actor and mother, Sheth comes from a background in both children's literacy and gender equality, working at organizations such as AmeriCorps, Equality Now, and Representation Project. Sheth remembers a constant interest in contributing to both genres in a larger way. Therefore, when she recognized the lack of characters of color in children's books, she took action to create her own series, with “Always Anjali" as her starting point.
"I thought of everything I dealt with growing up and with acting, and I channeled it into this idea of having a picture book series, with a little, Indian-American girl dealing with things from her perspective, but also just living life," says Sheth. “For someone to feel like they are fully accepted into society, then we need to have stories about the mundane."
Always Anjali portrays the mundane as the lead character, Anjali, celebrates her seventh birthday and receives a bicycle, like all the other kids at school. When she gets her bicycle, she joins her best friends in looking for matching license plates, but she isn't able to find her name. “Anyone with a name that isn't common has experienced this," says Sheth, noting Anjali's friends, Mary and Courtney, find their names right away.
From this experience to being teased by classmates, the reader follows Anjali's journey to accepting her unique name, something that Sheth came to understand herself as she entered the acting world. "I've been in rooms where I was up for big parts, and the casting director looked me right in the eye and said, listen, they love you for this, but the producer is uncomfortable with someone of your name playing this part. It's appalling, really," says Sheth.
Even though Sheth considered changing her name as a child, she never did as she matured in her auditions, choosing to turn down roles rather than change her name. "All of those things were rushing back to me when I was writing. You think we've grown up, but then you think about hate crimes, and the racism, and the bullying, and the big truth that's happening ten-fold more in the last few years," says Sheth.
"I kept thinking for a kid to feel less than who they are is unacceptable. So, this series is an attempt to put something positive in the world and hopefully start a conversation in a way that's accessible to kids. I don't think you're too young to talk about anything--as long as it's done the right way-- and there's no better way to do that than in the lap of someone who loves you."
Aside from addressing racism and bullying, Sheth also subtly touches on gender roles as she worked with the illustrator, Jessica Blank, to create images that flip gender biases. “You see Anjali's dad with the towel on his shoulder in the kitchen, taking more of the domestic role," she says. It's subtleties like this that she hopes parents and educators can “unpack" together with her parent-teacher guide.
Within this guide, Sheth poses the question of individuality and dissects what it means to have a unique trait, and that it's okay to embrace it, saying, "The thing that makes you special is generally what makes you stand out when you're older. It's your superhero quality." Sheth also encourages children to think about how they would treat Anjali, adding, “I want kids to be engaged and have empathy. To not just be allies, but accomplices in these moments."
Since Sheth published “Always Anjali" last May, she has seen an overwhelming response from educators, parents, and children sending videos of their love for Anjali. Of the positive response, boys are relating to Anjali, which Sheth couldn't be happier about, as she further explains, “I never like labeling a book, or anything for that matter, a 'girl' book or a 'boy' book. I like to let them make their own choices without shame."
This ties back to Sheth's overall mission to create constructive conversation around inclusivity, concluding, “If we're going to live in a society where everyone relates to each other, it's important to talk about it."
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In many ways I am a shining example of the American Dream. I was born in Hungary during the Communist era, and my family fled to Israel before coming to the U.S. in pursuit of freedom and safety. When we arrived, I was just a young, shy girl who couldn't speak English. After my childhood in Hungary, New York City was a marvel; I couldn't believe that such a lively, rich place existed. Even a simple thing like going to the market and seeing all the bright, colorful produce and having so many choices was new to me. I'll never take that for granted. I think it's where my love affair with color truly began.
One thing I had was a strong work ethic. I worked hard in school, to learn English, and at jobs including my first job at Dairy Queen -- which I loved! Ice cream is easily my favorite food. From there, I moved into the garment district where my brother-in-law's family had a business. During this time, I was able to see how a business was run and began to hone in on my eye for aesthetics and willingness to work hard at any task I was given.
Eventually, my brother-in-law bought a dental supply company in Los Angeles and asked me to join him. LA, a place with 365-days of sunshine. How could I say no? The company started as Odontorium Products Inc. During the acrylic movement of the 1980s, we realized that nail technicians were buying our product, and that the same components used for dentures were used for artificial nails. We saw a potential opening in the market, and we seized it. OPI began dropping off the "rubber band special" at every salon on Ventura Blvd. in Los Angeles. A jar of powder, liquid and primer – rubber-banded together – became the OPI Traditional Acrylic System and was a huge hit, giving OPI its start in the professional nail industry. It was 1981 when OPI first opened its doors. I couldn't have predicted our success, but I knew that hard work and faith in myself would be key in transforming a new business into a company with global reach.
When we started OPI, what we were doing was something new. Before OPI came on the scene, the generic, utilitarian nail polish names already on the market – like Red No. 4, Pink No. 2 – were completely forgettable. We rebranded the category with catchy names that we knew women could relate to and would remember. The industry was stale and boring, so we made it more fun and sexy. We started creating color collections. I carefully developed 30 groundbreaking colors for the debut collection -- many of which are still beloved bestsellers today, including Malaga Wine, Alpine Snow and Kyoto Pearl.
There is no other nail color brand in the world that touches the totality of industries the way OPI does.
With deep roots in Tinseltown, we eventually started collaborating with Hollywood. Our decision to collaborate with the entertainment industry also propelled OPI forward in another way, ultimately leading us to finding a way to connect with women beyond the world of beauty, relating our products to the beverages they drink, the cars they drive, the movies they watch, the clothes they wear – even the shade they use to paint their living room walls! There is no other nail color brand in the world that touches the totality of industries the way OPI does. It also propelled my growth as a businessperson forward. I found myself sitting in meetings with executives from some of the top companies in the world. I didn't have a fancy presentation. I didn't have a Harvard business degree. I realized that what I had was passion. I had a passion for what we were doing, and I had my own unique story that no one else could replicate.
Discipline, hard work, and passion gave me the confidence to grow from that shy immigrant girl to become the person that I am today
Bit by bit, I grew up with the business. Discipline, hard work, and passion gave me the confidence to grow from that shy immigrant girl to become the person that I am today -- an author, public speaker, and co-founder of OPI, the world's #1 professional nail brand.
I learned quickly that one can be an expert at many things, but not everything. Running a business is very hard work. Luckily, I had someone I could collaborate with who brought something new to the table and complemented my talents, my brother-in-law George Schaeffer. My business "superpower," or the ability to make decisions quickly and confidently, kept me ahead of trends and competition.
Another key to my success in building this brand and in growing in business was being authentic. Authenticity is so important to brands and maybe even more so now in the time of social media when you can speak directly to your consumers. I realized even then that I could only be me. I was a woman who knew what I wanted. I looked at my mother and daughter and wanted to create products that would excite and empower them.
There's often an expectation placed on women in charge that they need to be cutthroat to be competitive, but that's not true. Rather than focusing on my gender or any implied limitations I might bring to the job as a female and a mother, I always focused instead on my vision. I deliberately fostered an environment at OPI filled with warmth. After all, at the end of the day, your organization is only as good as its people. I've always found that being nice, being humble, and listening to others has served me well. Instead of pushing others down to get to the top, inspire them and bring them along on the journey.
You can read more about my personal and professional journey in my new memoir out now, I'm Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time.