People 29 November 2018
The picture book was a product of Sheth's own findings, or lack thereof when she was pregnant with her first child. As she prepared to welcome her daughter into the world, an Indian-American, she searched for picture books that offered characters of culture, who would introduce her child to inclusivity at a young age. "I would go into the bookstore and see, 'here's the shelf of diversity,'" shares Sheth. “That's the epitome of marginalization. Why isn't that book, with the lead character who is someone of color, placed with all the others?"
In addition to her full-time role as an actor and mother, Sheth comes from a background in both children's literacy and gender equality, working at organizations such as AmeriCorps, Equality Now, and Representation Project. Sheth remembers a constant interest in contributing to both genres in a larger way. Therefore, when she recognized the lack of characters of color in children's books, she took action to create her own series, with “Always Anjali" as her starting point.
"I thought of everything I dealt with growing up and with acting, and I channeled it into this idea of having a picture book series, with a little, Indian-American girl dealing with things from her perspective, but also just living life," says Sheth. “For someone to feel like they are fully accepted into society, then we need to have stories about the mundane."
Always Anjali portrays the mundane as the lead character, Anjali, celebrates her seventh birthday and receives a bicycle, like all the other kids at school. When she gets her bicycle, she joins her best friends in looking for matching license plates, but she isn't able to find her name. “Anyone with a name that isn't common has experienced this," says Sheth, noting Anjali's friends, Mary and Courtney, find their names right away.
From this experience to being teased by classmates, the reader follows Anjali's journey to accepting her unique name, something that Sheth came to understand herself as she entered the acting world. "I've been in rooms where I was up for big parts, and the casting director looked me right in the eye and said, listen, they love you for this, but the producer is uncomfortable with someone of your name playing this part. It's appalling, really," says Sheth.
Even though Sheth considered changing her name as a child, she never did as she matured in her auditions, choosing to turn down roles rather than change her name. "All of those things were rushing back to me when I was writing. You think we've grown up, but then you think about hate crimes, and the racism, and the bullying, and the big truth that's happening ten-fold more in the last few years," says Sheth.
"I kept thinking for a kid to feel less than who they are is unacceptable. So, this series is an attempt to put something positive in the world and hopefully start a conversation in a way that's accessible to kids. I don't think you're too young to talk about anything--as long as it's done the right way-- and there's no better way to do that than in the lap of someone who loves you."
Aside from addressing racism and bullying, Sheth also subtly touches on gender roles as she worked with the illustrator, Jessica Blank, to create images that flip gender biases. “You see Anjali's dad with the towel on his shoulder in the kitchen, taking more of the domestic role," she says. It's subtleties like this that she hopes parents and educators can “unpack" together with her parent-teacher guide.
Within this guide, Sheth poses the question of individuality and dissects what it means to have a unique trait, and that it's okay to embrace it, saying, "The thing that makes you special is generally what makes you stand out when you're older. It's your superhero quality." Sheth also encourages children to think about how they would treat Anjali, adding, “I want kids to be engaged and have empathy. To not just be allies, but accomplices in these moments."
Since Sheth published “Always Anjali" last May, she has seen an overwhelming response from educators, parents, and children sending videos of their love for Anjali. Of the positive response, boys are relating to Anjali, which Sheth couldn't be happier about, as she further explains, “I never like labeling a book, or anything for that matter, a 'girl' book or a 'boy' book. I like to let them make their own choices without shame."
This ties back to Sheth's overall mission to create constructive conversation around inclusivity, concluding, “If we're going to live in a society where everyone relates to each other, it's important to talk about it."
Purchase your own copy here.
"Steal the mesh underwear you get from the hospital," a friend said upon learning I was pregnant with my first daughter.
It was the single best piece of advice I received before giving birth in December 2013. My best friend delivered her daughter eight months previously, and she was the first to pass along this shared code among new moms: you'll need mesh underwear for your at-home postpartum recovery, and you can't find them anywhere for purchase. End result: steal them. And tell your friends.
My delivery and subsequent recovery were not easy. To my unexpected surprise, after almost 24 hours of labor, I had an emergency C-section. Thankfully, my daughter was healthy; however, my recovery was quite a journey. The shock to my system caused my bloated and swollen body to need weeks of recovery time. Luckily, I had trusted my friend and followed her instructions: I had stolen some mesh underwear from the hospital to bring home with me.
Unfortunately, I needed those disposable underwear for much longer than I anticipated and quickly ran out. As I still wasn't quite mobile, my mother went to the store to find more underwear for me. Unfortunately, she couldn't find them anywhere and ended up buying me oversized granny panties. Sure, they were big enough, but I had to cut the waistband for comfort.
I eventually recovered from my C-section, survived those first few sleepless months, and returned to work. At the time, I was working for a Fortune 100 company and happily contributing to the corporate world. But becoming a new mom brought with it an internal struggle and search for something “more" out of my life--a desire to have a bigger impact. A flashback to my friend's golden piece of advice got me thinking: Why aren't mesh underwear readily available for women in recovery? What if I could make the magical mesh underwear available to new moms everywhere? Did I know much about designing, selling, or marketing clothing? Not really. But I also didn't know much about motherhood when I started that journey, either, and that seemed to be working out well. And so, Brief Transitions was born.
My quest began. With my manufacturing and engineering background I naively thought, It's one product. How hard could it be? While it may not have been “hard," it definitely took a lot of work. I slowly started to do some research on the possibilities. What would it take to start a company and bring these underwear to market? How are they made and what type of manufacturer do I need? With each step forward I learned a little more--I spoke with suppliers, researched materials, and experimented with packaging. I started to really believe that I was meant to bring these underwear to other moms in need.
Then I realized that I needed to learn more about the online business and ecommerce world as well. Google was my new best friend. On my one hour commute (each way), I listened to a lot of podcasts to learn about topics I wasn't familiar with--how to setup a website, social media platforms, email marketing, etc. I worked in the evenings and inbetween business trips to plan what I called Execution Phase. In 2016, I had a website with a Shopify cart up and running. I also delivered my second daughter via C-section (and handily also supplied myself with all the mesh underwear I needed).
They say, “If you build it, they will come." But I've learned that the saying should really go more like this: “If you build it, and tell everyone about it, they might come." I had a 3-month-old, an almost 3 year old and my business was up and running. I had an occasional sale; however, my processes were extremely manual and having a day job while trying to ship product out proved to be challenging. I was manually processing and filling orders and then going to the post office on Saturday mornings to ship to customers. I eventually decided to go where the moms shop...hello, Amazon Prime! I started to research what I needed to do to list products with Amazon and the benefits of Amazon fulfillment (hint: they take care of it for you).
Fast forward to 2018...
While I started to build this side business and saw a potential for it to grow way beyond my expectations, my corporate job became more demanding with respect to travel and time away from home. I was on the road 70% of the time during first quarter 2018. My normally “go with the flow" 4-year-old started to cry every time I left for a trip and asked why I wasn't home for bedtime. That was a low point for me and even though bedtime with young kids has its own challenges, I realized I didn't want to miss out on this time in their lives. My desire for more scheduling flexibility and less corporate travel time pushed me to work the nights and weekends needed to build and scale my side hustle to a full-time business. If anyone tries to tell you it's “easy" to build “passive" income, don't believe them. Starting and building a business takes a lot of grit, hustle and hard work. After months of agonizing, changing my mind, and wondering if I should really leave my job (and a steady paycheck!), I ultimately left my corporate job in April 2018 to pursue Brief Transitions full-time.
In building Brief Transitions, I reached out to like-minded women to see if they were experiencing similar challenges to my own--balancing creating and building a business while raising children--and I realized that many women are on the quest for flexible, meaningful work. I realized that we can advance the movement of female entrepreneurs by leveraging community to inspire, empower, and connect these trailblazers. For that reason, I recently launched a new project, The Transitions Collective, a platform for connecting community-driven women entrepreneurs.
As is the case with many entrepreneurs, I find myself working on multiple projects at a time. I am now working on a members-only community for The Transitions Collective that will provide access to experts and resources for women who want to leave corporate and work in their business full-time. Connecting and supporting women in this movement makes us a force in the future of work. At the same time, I had my most profitable sales quarter to date and best of all, I am able to drop my daughter off at school in the morning.
Mesh underwear started me on a journey much bigger than I ever imagined. They sparked an idea, ignited a passion, and drove me to find fulfillment in a different type of work. That stolen underwear was just the beginning.