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Shark Tank’s Barbara Corcoran Wants You To Embrace What Makes You Unique

Self

When you spend a good portion of your life trying to fit in, as I'm sure most of us probably have, it can be liberating to embrace who you are as an individual and to be comfortable in your own skin.


Embracing what makes you, you are at the heart of the Maxx You Project, which was created with the goal of helping women to embrace what makes them unique. The project includes a series of interactive activities that are appearing at various pop-up locations around the US, a qualitative research study to identify the barriers and levers that stand between women embracing what makes them stand out, and an advisory panel with female powerhouses Laila Ali and Barbara Corcoran, as well as Professor of Psychology at UC Berkley Dr. Serena Chen, who will guide the initiative every step of the way.

“The Maxx You Project is about helping people to find their inner light, helping women find what is particularly strong in them, and also inspiring women to be better than they are right now," says Corcoran.

Corcoran told SWAAY about the mission of the project. Her involvement started when she led a workshop of 80 women on self-esteem, confidence, and embracing your individuality, where she felt that both she and T.J.Maxx were “able to make a difference in their lives." This led to the second stage of the Maxx You Project, which entails a national research expedition that will study the principles of individuality, specifically focusing on the barriers to access that many women face in expressing their unique selves. “To help women let their individuality shine, we want to bring them in to co-create the future of the Maxx You Project. So we're talking to women of all ages, across the country to investigate this complex topic," Jillian Rugani, Manager of Marketing at T.J.Maxx, said in a press release about the project.

In a world filled with trends and obsessed with fitting in, it might seem impossible to confidently embrace who you are as an individual- especially as women. Corcoran agreed that many young women experience external pressure to accept norms and quiet their individual voices, but realized at a young age that the price for playing the game was too big to pay. “I realized fitting in was too costly...the minute I let that peer pressure and the sizing up pressure go, I felt like I got twice as strong," she told me.

If you know anything about Barbara Corcoran, you know that many would call her a fierce, unapologetic, real-estate powerhouse, as she built a billion-dollar business with a $1000 loan. You probably know her best from the no-nonsense, yet caring, approach she takes with entrepreneurs on Shark Tank, a persona that she has never shied away from. With that, comes a sense of authenticity that Corcoran conveys not only on the TV screen but also when speaking to her, one on one.

Photo Courtesy of Ilya S. Savenok/Getty Images

When I was selling real estate, really the only real estate I could sell was something I really believed in, which made me lose a lot of sales," she says. “But, as a result of that, I built a long stream of people who trusted me." I could feel her strong sense of authenticity when it came to her involvement with this project, which she explained was derived from her ability to inspire young women. “With the Maxx You Project, when I heard exactly what it was about and who it's target audience was - to help young women find out more about who they are - I felt like that's exactly what I do all the time- that's not a stretch!"

Certainly not, as she has made it a point throughout her career to speak to and inspire fellow women who want to make a name for themselves as entrepreneurs.

Corcoran reflected on what makes her an individual and how she's found that the more she's embraced what makes her, her, the more she's been embraced by others. For her, this is her sense of directness, her no-nonsense attitude, that makes her stand out.

The pillar principle of the Maxx You Project is letting women embrace who they are and what makes them unique. Since the goal is to inspire women to embrace the infinite possibilities of who and what they can be, I wondered how Corcoran saw this mission as relating to women in the workplace, specifically female entrepreneurs. She emphasized that individuality is important to succeeding in any career - especially when you're working to guide a team into your vision as a business owner. “Embracing your individuality will make you pick out the right people to surround yourself with, since they have to match that and be complementary in some way," she advises. “If you embrace your individuality in the workplace, people know who you are and you build teams around you without even trying."

“The more direct I am and the more that I am genuinely myself, the better people respond to me, I have found. If I just cut to the chase, people accept it and they're willing to play with me," she reflects on her experience. As far as embracing your individuality goes, she says that being yourself leads to others trusting you (given they can smell BS a mile away).

“I think all of us are smarter than we think, you can sense when someone's ingenious, you can sense when someone has a hidden agenda, you can feel a politician a mile away and all of those buttons go off in your head. I think if you're truly okay with who you are, good and bad and let it shine...I generally find that people come from the party," Corcoran says.

With that, she is frustrated by the trend she sees of women feeling that they have to earn the ability to be themselves, conforming at all cost until they reach a certain level where individuality somehow becomes acceptable.

"I don't get it, because all of the people who succeeded in my business that were promoted were strong individuals who knew who they were and attracted other people because of it. So, I don't see any upside at all to not embracing your individuality as early as you can," says Corcoran. She brings this point back to why she's so passionate about being involved in the Maxx You Project, since women are being given such a large and inclusive platform to embrace who they are. "That's why this project is important because it gets that messaging out," she says thoughtfully.

Photo Courtesy of Ilya S. Savenok/Getty Images

Staying true to yourself both as a woman and an individual will allow you to reach your fullest potential and live your life the most authentically possible, which the Maxx You Project is out to prove. Stay tuned for the culmination of their national quantitative study, which Dr. Chen told me is expected to be completed by the end of November, which will give us access to even more insight about how we can empower ourselves, and women everywhere, to embrace who they are as individuals.

The next time you're afraid of being different, sticking out, or thinking too outside-the-box, ask yourself WWBD (What Would Barbara Do?) and let your individuality shine.

3 Min Read
Health

7 Must-have Tips to Keep You Healthy and Fit for the Unpredictable COVID Future

With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.

When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.

Tip 1: Communicate with your current wellness providers and set a plan

Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.

Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.

The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.

Tip 2: Stay active for both mental and physical health benefits

The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.

With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.

Tip 3: Start slow and strong

If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.

Be aware of your sitting time and balance it with activity.

Tip 4: If your gym is open, prepare to sanitize

In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.

When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.

Tip 5: Have a good routine that extends outside of just your fitness

From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.

Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.

Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.

A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.

Tip 6: Focus on food and nutrition

In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.

If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.

Tip 7: Don't forget about your mental health

While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.

For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.

While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.