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Why Sexism Remains A Major Barrier For Women In Tech

Culture

Every year since 1998, tech billionaires, wantrepreneurs and mega-corporations converge in Las Vegas to discuss all aspects of tech from beauty to virtual reality at the annual Consumer Electronic Show.


This year Nina Garcia, the Editor in Chief of Elle Magazine, moderated one of only two panels focused on women called "Global Dialogue of Connection and Support." The guests were Glory Cheung, chief brand officer at China's Huawei; Facebook's Vice President of Global Marketing Solution, Carolyn Everson and Robin Raskin, a longtime partner of the conference, an original protégé of Bill Gates and one of the first female coders. Garcia addressed the elephant in the room: that this year, of all years, i.e. in the midst of #metoo and #timesup CES Keynote speakers were all male. Thus a hashtag had surfaced similar to 2015 Oscar's: #cessomale. And it was. From Booth Babes to Robot Strippers it wasn't the most comfortable place for women present, as objectification seemed to override participation.

ELLE USA Editor-in-Chief Nina Garcia moderates panel at CES 2018. Photo Courtesy of CES

However, the panelists proposed their solutions for the keynote dilemma as well as increasing the numbers for women in STEM and Everson had the most concrete and doable actions of the panel--all delivered in such a contagious and upbeat way, the audience left feeling like we'd almost already won.

The room clapped when she stated: "Out of all years, this would not be the year to not attempt 50 percent representation. I think it just takes a commitment. The answer I won't accept is that it's hard. Because if we said it was hard, it would be hard to find black females to join your company, it would be hard to find U.S. Hispanic women to join your company at senior levels, it would be hard to find enough gender diversity around LGBTQ. Guess what, life's hard, we have to commit to it and get it done."

She introduced real-life solutions such as requiring sensitivity and anti-harassment training at Facebook, even for those attending a one off event. She also discussed mandatory unconscious bias training started by Sheryl Sandberg that is used in Facebook's review process. "During our review process we screen for words that are typically used in bias situations," Everson explained. "So if we see female reviews and the term aggressive is being used, or bossy, that gets flagged. It goes back to the manager and we ask them to go into more depth–what do you mean by that? Is it a bias—would you call a man bossy? And by the way we do it for men too," she said and also detailed Facebook's diversity focused approach to hiring and equal pay protocol.

"Even if you don't agree morally, it's good for business," she said about fighting ageism, sexism, racism, trans phobia, and classism at the tech workplace.

She also discussed getting young girls interested in STEM. "Computer science degrees for a long time have been stagnant around 18 percent for young girls. We have to get that up to 50 percent or more so you have a better pipeline, particularly on the engineering side." She said she's been advocating for coding to be considered a foreign language, and a requirement in schools, an interesting solution. Robin Raskin, who taught herself to code under the tutelage of Bill Gates agreed “I think we have to start super young," Raskin mentioned the Young Innovators to Watch program which is like a science fair on steroids, it sponsors high school students and their families to CES. This year, students presented projects which focused on cancer detection and amblyopia treatment. “If you don't have hope after seeing these kids," Raskin stated.

The global voice, Huawei Chief Brand Officer Glory Cheung discussed women's contribution to tech such having a woman's perspective on the CEO Richard Yu's keynote. She was the only woman in the room when they received news only a few hours earlier that changed the entire tone of the presentation. The men wanted to use logic, focus on the benefits and attributes of the new phone, and stick to business and moving forward, but Cheung suggested to Yu that he ditch his script and speak from his heart and express his feelings as a human being. He followed the advice and many called his Huawei keynote the best at the conference. Cheung says having women in decision-making positions makes sense because simply women know what other women want. She also used an example of a female designer creating earbuds that double as jewelry as an example of something an all male design team might not ever think of. She noted that China too was having a watershed moment for women that resulted in strong female role models the West had not heard of yet who nonetheless were inspiring young women and girls in Huawei's headquarters. She said the movement was rippling throughout the world as “digital feminism."

Elle's EIC and moderator Garcia began by addressing the fact that for women of color the uphill battle and silencing is ten-fold. “We don't have time to address each 'ism' one by one" so she suggested they tackle the issue as one. She addressed how she found herself in the position of moderating and gave simple words of advice to women, women-identified and gender non-binary folks everywhere: “Take every opportunity." That's what Robin Raskin did, when Bill Gates read her PC World article “How I Learned to Use a Computer to Save our Marriage" which paid her $25 and offered to teach her how to code.

The panelists discussed their favorite uses of tech, Huang said it was showing her son dinosaur videos on her Huawei using a projection beam while doing business at the same time. Everson talked about her favorite apps like Waze and Daily Plank. Raskin said she considered herself a translator for tech and was thrilled about the beauty tech display that year at CES.

The conference clearly answered the question about how to engage and represent women in tech. Many of the solutions, such as those Carolyn Everson mentioned, are available to the public. So, hopefully, there will be no excuses next year and the speakers at CES will be 50 percent female. The problem may be that STEM and tech, in particular, is not unappealing for women to work in, it was just unfriendly. The hopeful news is that while women hold just 24 percent of STEM jobs, they do make 35 percent more than women in non-STEM counterparts in the private sector, so here's to a future full of females in tech.

5min read
Business

How I Grew My Company To Over $400 Million In Sales By Age 30

From a young age, I was fortunate to know what I wanted my career to be.

Many 12-year-olds say they want to be a movie star, pilot or professional athlete, but I knew that I wanted to be a realtor. Growing up in an era when Miami's real estate business was exploding, I watched the city grow before my eyes. I wanted to have a part in that growth, which is why I decided to obtain my real estate license as soon as I turned 18.


Today, I run a luxury real estate group under Cervera, with sales of over $400 million within Brickell, Biscayne Bay, Key Biscayne, Design District, Midtown, Coconut Grove and Coral Gables. I've found a niche with penthouses, having sold Brickell's most expensive penthouse to date, along with two other penthouses in the past few years.

However, reaching this point did not come easy. I owe my success to two things: hard work and the people who took a chance on me. Without the former, there could never be the latter.

Here are the key reasons I was able to grow my business to over $400 million in sales by age 30.

Build Relationships

You've heard it before, but I can't stress this enough. Every person you meet is a door to a new opportunity. In real estate, as is the case with most other professions, people want to work with someone they trust and connect with. My team and I put a large emphasis on not only going to work, but also finding meaning in the work we do through personal relationships. That can mean a lot of things, whether it be finding the perfect first home for a couple or helping a family move to an area with the best schools.

Real estate is personal, and your clients should always be treated like people, not numbers. Whether someone has a $100,000 or $10 Million budget, I treat them with the same respect.

As a result, nearly all of my clients come from referrals or return to me as repeat clients.

Become An Expert In Your Industry

My team and I put a strong focus on truly knowing the neighborhoods we work in. We've become local specialists, making sure that we have a strong understanding of the ins and outs of the listing, the area and the potential buyers.

We familiarize ourselves with every aspect of an area, including: the neighborhood, the local housing market, the inventory, the schools, community issues and traffic concerns. Being knowledgeable on these aspects help us guide the potential buyer in making an informed decision.

That same approach should be applied to every profession. People are choosing to work with you for a reason, so try to maximize the value that comes with that.

Find Time To Do Nothing

We live in a go, go, go world, with not much focus on slowing down. You're responsible for your own mental wellbeing, so be sure to put in the time for yourself. For at least one hour a day, I allow myself the space to do nothing and truly live in the moment. That hour may be spent meditating, curled up with a book or watching my favorite Bravo show. The point is: that time should be for you, free of any distractions. Doing this allows you to go into work with a clear mind the following day.

It's Not All On You: Empower Your Employees

There's an emphasis put on working non-stop as the only way to succeed. That approach couldn't be further from the truth. While I'm all about working hard, as a leader, working smarter not harder is what will take your business to the next level. Remember, you hire people for a reason, so trust them to do their job and always make yourself available as a resource.

That way, you can spend your time on big picture initiatives, and your employees can own their work and grow in the process.

It Takes Money To Make Money

Don't underestimate the power of good marketing.

In business, especially when first starting out, it's important to spend money to invest in your company's success. Whether it be boosting your website's SEO, creating targeted ads or sponsoring social media posts, effective marketing is crucial when looking to reach your target audience.

Beyond traditional marketing, attending conferences and panels is essential to help you continuously learn about your industry, meet like-minded people and get your name out there.