School is back in session and it's not just the kids who will be required to take classes this month. With a T-square in the fixed signs and the Earth signs holding court in the major planets, EVERYONE is going to be pushed to delay gratification and take notes in September.
Fall is the physical and therefore metaphorical time for harvest. Energetically and spiritually that is NOT the case this year. These transits call on all of us to assess our mistakes and miss-judgements, learn from them, and plan a more effective course to more efficiently reach our goals as individuals and as a society. This is not a doom and gloom time…but it is a time of correction. You will notice this all over the world. Situations that were neglected and dormant suddenly become combustible. Irresponsible choices reveal painful consequences. True motives are revealed. Check in with your integrity. Check in with your motives. Remain independent and strong in your individual character. That is all you need to follow this cleansing and yet painful current. The false and extraneous are being removed. Progress is too important for the Universe to sit stagnant right now.
This is not a doom and gloom time…but it is a time of correction. You will notice this all over the world. Situations that were neglected and dormant suddenly become combustible.
Aug 24th- Sep 23rd
“I told you so"
Happy birthday Virgo! We love your commitment to doing everything “100." We love your discernment and your bull*%#^ meter. This truly is your month to shine with all of the major planets harmoniously rewarding your consistency and excellence. You are so good at the routine and the dailyness…but I would like to suggest that you veer from that hyper focus on the mundane a little bit this month. Look up from the detail and into your future. Can you see how big you can be? They are trying to show you. It's time for faith without facts and certainty of vision without clarity or guarantees. Take a cue from our Fire sign friends and let your heart lead you right now. Let your emotions show you the direction. You are meticulously prepared for what is in store for you. I promise.
Sep 24th- Oct 23rd
I love this month for you. The first week of September please make sure that you take time for your relationship. If you aren't in a romantic relationship spend time on a friendship or partnership that means a lot to you. On and after September 11th you get your mojo back. The heaviness that has weighted you down over the last few months lifts and your energy to start new projects kicks in. It is also a time to invent new ways of doing things or to revamp or add to an invention or job description. Travel is also favored this month, especially with friends.
Oct 24th- Nov 22nd
“Seat belts on?"
Virgo season is always a quiet time for you. You are harmonious with the routine and discernment that this mutable earth sign brings. This September, however, the universe has a “T-square" obstacle course planned for our fixed signs including Scorpio. These challenges will have to do with relationships of all kinds. It includes lessons regarding the balance of power, gender equality and it will test to see how strong or weak a relationship's foundation is. You may also have some surprises thrown your way, reminding you that you are not always in control.
Nov 23rd- Dec 22nd
“All action, less talk"
The fire signs that will weather this month beautifully will have one trait that they will lean on heavily; humility. Because this trait is virtually nonexistent in our Leos and Aries friends, my bet is on you dear Sagittarius. It just isn't the time for boastfulness, bravado or blustering. It's a time for perseverance and hard work. Your time to shine will come I promise. There is a wonderful gift for you this month however, in the form of a new moon in your archer's sign on September 16th. That is the night that you should plant your magic beans.
Dec 23rd- Jan 20th
“End of the affair"
The fixed sign T-square this month will be affecting everyone but with Saturn trining Uranus in your earth signs, you get a softer version of the challenge. It will probably show up in the form of relationship strain or surprise. Your spouse could get a job offer in another city. Unspoken grievances suddenly surface. A stagnant romance ends abruptly. As tough as it is, it will be for the better. On a happier note your career and/or asset portfolio should be soaring right now. Remember with the retrogrades, it could be a good time to sell.
Jan 21st- Feb 19th
“Pardon our progress"
I'll give you the good news first. The first week of September should be great for romance so set a date night with your love. The other good news is a boost of energy and momentum going forward with Mars moving into your sign on September 11th. Here is the caveat…watch your frustration and temper. The fixed sign T-square is going to push you to your last nerve. Then, when you are at your stress breaking point, there may be a few surprises thrown into the mix. Calm heads will prevail. Make sure that you keep yours the coolest. Read the intro paragraph again please and lean into the reason why: progress. Aquarians want progress more than ANYONE else, whatever the cost.
Feb 20th- Mar 20th
“Here comes the rain again"
Just when you thought everything was barreling towards resolution…a speedbump. Along with that speedbump is a feeling of sadness or depression, but you just can't quite put your finger on why. I chose the word speedbump carefully. I didn't say stop sign. You are still moving forward you just need to slow down. And the heaviness is just your antennae picking up everyone else's stress and drama from the fixed sign T-Square. It's not yours. Give it back. You're just sensitive to the world in general. All is well. Keep going.
Mar 21st- Apr 20th
“The beauty of negative ions"
I know it isn't your birthday this month but I do hope that you will make a wish on September 16th when the new moon is in Sagittarius. This could be a very powerful and lucky day for you. I would even light a candle or meditate on the first fire of the season because it's a good bet this dream will come true. Mars is moving into your copasetic sign Aquarius but it is squaring Venus and Uranus so get ready for some combustion in your relationship. Nevermind. You are always ready for a fight…in fact you even enjoy an argument so this will be easier for you than most. You understand the value and spirit of clearing the air.
Apr 21st- May 20th
“Slide, slide, slippety slide"
This could be a beautiful month for you if you just MANAGE YOUR TEMPER. There are two types of Taurus: loud ones and quiet ones. Either type could suffer severe frustration this month if they study setbacks from a micro perspective. The loud Taurus folks could do further damage by mouthing off. Our quiet Taurus friends can do internal damage to their blood pressure or worse by internalizing anger. A piece of advice- go big. Think about the big picture. Even the setbacks right now are setting you up for something better. I know it's a cliché but this month don't sweat the small stuff. Slide along with it and you will be fine.
May 21st- Jun 21st
“Now you see me…"
There are so many big forces batting you and everyone else around this month. Gemini natives are better at weathering storms than most because of their mutable nature. The fixed T-square this month isn't easy for anyone but it is harder for those that push back. Geminis never push back. Please do not mistake their passivity in the face of impossible odds for weakness. Their mercurial adaptability is their secret weapon and admirable strength. And with Mars moving into Aquarius on September 11th, our Twin sign friends will be able to shuck and jive around adversity faster than anyone.
Jun 22nd- Jul 23rd
“Joy in the Purpose"
This month will be challenging for everyone but I believe that the Virgo sun will take the edge off for our Cancer friends. Cancer finds a home in Virgo. It's a time to rest in the routine. Cancers love the consistency of duty that Virgo brings. Yes the squares could bring surprise setbacks or the proverbial wrench in the machine but Cancer can lean into the peacefulness in the commitment to their cause or project. There is also a profitable money release that could happen on or around September 10th. This Venus trine could also bring sweet moments with a loved one. Take notes because Cancer is one of the best signs to teach us what to focus on in adversity. It's not WHAT we are having to fight against that matters. It's the joy that we have a family, company, organization or cause that we love dearly to fight FOR.
July 24- Aug 23rd
“Oh captain my captain"
Happy Fall dear Leos! I have some good news and some bad news. The good news is that you are going to be at the center of many things this month (and you love that.) The bad news is that the center that I am referring to is that of a big storm. It could be family dynamics coming to a combustible head. It could be that the foundation of your relationship will be tested. It could be that surprise challenges are thrown into your best made plans. Like the dignified monarch that you are: KEEP CALM AND CARRY ON. Your kingdom depends on it. Your subjects are looking to you for leadership. This isn't your darkest hour, this is a time of preparation and correction so that your dreams will have the right fertile ground from which to flourish.
I have always been in love with all things art- I was obsessed with drawing and painting before I was even walking. In high school, I started a career selling art through various gallery art shows and on Etsy. I then went on to study fine arts at the University of Southern California, with an emphasis in painting, but took classes in ceramics, printmaking, cinema and architecture to get a really well-rounded education on all sorts of art.
During my senior year of college, my career path went through a huge transition; I started my own temporary tattoo brand, INKED by Dani, which is a brand of temporary tattoos based on my hand-drawn fine art designs.
The idea for the brand came one night after a themed party at college. My friends, knowing how much I loved drawing, asked me to cover them in hand-drawn doodles using eyeliner. The feedback from that night was overwhelming, everyone my friends saw that night was obsessed with the designs. In that moment, a lightbulb went off in my head... I could do some completely unique here and create chic temporary tattoos with an art-driven aesthetic, unlike anything else on the market. Other temporary tattoo brands were targeted to kids or lacked a sleek and millennial-driven look. It was a perfect pivot; I could utilize my fine arts training and tattoos as a new art medium to create a completely innovative brand.
Using the money I made from selling my artwork throughout high school and college, I funded the launch of INKED by Dani. I had always loved the look of dainty tattoos, but knew I could never commit to the real thing, and I knew my parents would kill me if I got a tattoo (I also knew that so many girls must have that same conflict). Starting INKED by Dani was a no-brainer.
I started off with a collection of about only 10 designs and sold them at sorority houses around USC. Our unique concept for on-trend and fashion-forward tattoos was spreading through word of mouth, and we quickly started growing an Instagram following. I was hustling all day from my room, cold calling retailers, sending blind samples and tons of emails, and trying to open up as many opportunities as I could.
Now, we're sold at over 10,000 retail locations (retailers include Target, Walmart, Urban Outfitters, Forever 21 and Hot Topic), and we've transformed temporary tattoos into a whole new form of wearable art.
My 4 best tips for starting your own business are:
- Just go with your gut! You'll never know what works until you try it. Go day by day and do everything in your power to work toward your goals. Be bold, but be sure to be thoughtful in your actions.
- Research your competitors and other successful brands in your category to determine how you can make your product stand out. Figure out where there is a need or hole in the market that your new offering or approach can fill.
- Don't spread yourself too thin. Delegate where possible, and stay focused each day on doing the best and most you can. Don't get too caught up in your end goal or the big picture to a point where it overwhelms or freezes you. You're already making a bold move to start something new, so try to prioritize what's important! I started off in the beginning hand packing every single tattoo pack that we sold and shipped. If I wanted to scale to align with the level of demand we were receiving, I needed to make the pivot to mass produce and relinquish the control of doing every step myself. I am a total perfectionist, so that was definitely hard! From that point on, overseeing production has been a huge part of my daily schedule, but by doing so I've been able to free up more time to focus on design, merchandising, and sales, allowing me to really focus on growing the business.
- Prioritize great product packaging and branding. It's so important to invest time in customer experience- how customers view and interact with your product. The packaging is just as important as the actual product inside! When we were starting off, we had high demand, and I definitely jumped the gun a bit on packaging so we could deliver product to the retailers when they wanted it. Since then, we've completely revamped the packaging into something upscale and unique that reflects what the brand is all about. Our product packaging is always called out as being one of our retailers' and customers' favorite part of our product!