Selling on Amazon: 10 Effective Strategies to Maximize Sales

Since launching over 25 years ago, Amazon has gone from strength to strength, amassing over 197 million monthly users from across the planet. Known as the best e-commerce platform in the world, if you're looking to get a slice of the pie and sell your own products, it's important that you know where to start.

As Amazon continues to grow, more and more entrepreneurs are learning the benefits of selling on the platform. It's only natural that you will want to make as much money as possible from your products, so here are some effective strategies on how to maximize sales.

Improve Your Images

When consumers visit your Amazon page, they need to be wowed from the get-go, so unless you have high-quality images showcasing your products, you may find that they go elsewhere for their custom. Potential buyers need to trust your brand and know they're getting a good deal for their money, so your first port of call is by investing in a high-quality camera that can take excellent photos. If you don't think you're up to the job yourself, you may want to consider hiring a product photographer who has the expertise to make your products stand out from competitors.

Create Interesting Product Descriptions

If you conduct research into Amazon product listings, it's very easy to identify similarities, especially with how product descriptions are presented. Naturally, the main purpose of a product description is to sway potential buyers into customers, so it's important that you tell a story with your products to hook the user in. Rather than focusing on the features of your product, it's best to concentrate on the benefits.

Gain Traffic with Great Content

As an Amazon seller, your sole purpose is to gain as much traffic as possible to your page. The more people who click on your page, the better chance you have of making money, so it's vital that you create great content that stands out from the crowd. The content that you create needs to communicate your message clearly, educate your viewers and persuade them to buy into your products and services. Making your content actionable and eye-catching is what will draw consumers into your brand.

Make Use of Social Media

Once you've set up an Amazon store, it's important that you spread awareness of your products and services. One of the best ways to do this is by creating business pages on social media platforms like Facebook and Instagram and linking your Amazon store, so consumers know where to go to find out more. There are billions of people across the world that are social media users, so to create a loyal audience and to maximize sales, keeping your consumers in the know of the latest goings-on is key.

Consider Influencer Marketing

Developing a loyal following is easier said than done, so if you're struggling to gain traffic to your Amazon page, you may want to consider going down the route of influencer marketing. Having a public figure advertise your brand can build trust and recognition, helping to grow your store and increase sales. Depending on the types of products you sell, you will need to engage with influencers in your niche and ask whether they will be willing to create a video promoting your products to their followers. Before using this tactic, you need to be aware of influencer rates, which may not prove beneficial in the long run.

Encourage Feedback

With millions of sellers to pick from, consumers are truly spoilt for choice. If you've recently joined Amazon and want to make a dime, it's important that you encourage feedback from your buyers. The last thing consumers want is to be scammed or not get a good deal for their money, so they're unlikely to use your products or services if you don't have customer ratings and reviews. The more positive feedback you get, the better it will be for your business. As an Amazon seller, you need to realize that you can't please everyone, so learning how to handle negative customer feedback is key.

Price Competitively

The rivals you compete against on Amazon could try and undercut you, so before you begin selling on the platform, it's best to look into competitors in your field and see how they price their products. If a consumer can get the same item for less money, they will understandably go down that route, so you need to price your products competitively. Make sure that you also factor in order fulfillment, inventory, and any overhead expenses.

Create a Blog

If you have a passion for writing and are serious about increasing your Amazon sales, why not create your own blog? There is only so much you can write on your Amazon page, so if you want to provide more information about what you do and the products you sell, creating a blog can be an effective way to interact with consumers and let them find out more about your business. For your blog to be a success, you need to stay committed to it and post regular engaging content.

Consider Using Amazon's FBA

To increase your sales volume, you may want to consider using Amazon's FBA (Fulfillment by Amazon). If you use this service, all you need to do is send your inventory to the company, and they will fulfill your order, package it, and ship it to your customer. There also tends to be a discount on storage and shipping costs too.

Follow Amazon's Rules

If you don't adhere to Amazon's rules, you could find your account suspended or banned. No one wants to deal with a suspended account, especially if your livelihood relies on making money on the marketplace, so if you have found yourself in this predicament, your first step is to use an Amazon suspension appeal service like Thompson and Holt. They've helped to prevent over 4,000 Amazon suspensions and reinstated 139 seller accounts in June 2020. Thompson and Holt can guide you through the appeal process and maximize your chances of getting your account reinstated.

There are lots of perks that you can receive from selling your products on Amazon and joining over two million other sellers. If you have an eye for making money and are determined to make your enterprise a success, all the strategies listed above are great money-making opportunities that can help you earn extra cash.

5 min read

Lessons Learned and the Power of Turning 50

Except for 16, I have celebrated all of my milestone birthdays in New York City.

I turned 16 in Arnold, Missouri. Arnold is a small town (though not small anymore) 20 miles south of St. Louis. St. Louis is known for the Gateway Arch, a beautiful arch of shiny stainless steel, built by the National Parks Service in 1935 to commemorate Thomas Jefferson's vision of a transcontinental U.S. St. Louis is also known for its custard, a frozen dessert that is so thick, they hand it to you upside down with a spoon inside. Something else about St. Louis you should know is that there is a courthouse just steps from the base of the Gateway Arch where one of the most important cases in history was tried: Dred Scott v. Sanford.

I'm turning 50 during what I define as a miraculous time to be alive.

Mr. Scott was born into enslavement around 1799 and, in 1830, was sold to a military surgeon who traveled back and forth between his military posts in Illinois and Wisconsin, where slavery was prohibited under the Missouri Compromise of 1820. In 1842 the doctor and Mr. Scott both married, and they, all four, returned to St. Louis. Still enslaved, Dred Scott filed a lawsuit against the doctor's wife for his and his wife Harriet's freedom. We don't know exactly why he chose this moment in time to file a lawsuit, however, he did. At the time of filing his, now, famous lawsuit, he was 50 years old. Ultimately, The Scott family did not gain their freedom, but their profound courage in filling this case helped ignite the Civil War and what we would come to know (or think we know) as freedom from enslavement for all human beings. Powerful then and even more powerful now.

My next milestone was turning 21, and I did it in the Big Apple. Having only moved to "the city that never sleeps" a few months prior, I knew nobody except my new friends, the bus-boys from the restaurant I was working at, Patzo's on the Upper West Side. And, yes, pazzo is actually the correct spelling of the Italian word, which translates to "crazy." Trust me we all had several laughs about the misspelling and the definition going hand in hand. I worked a full shift, closing out at around 11 PM, when, my kitchen team came out from the line with a cake singing, "Cumpleaños Feliz." It was fantastic. And the kindness of these almost-strangers was a powerful reminder of connection then as it still is today almost 29 years later.

I design the life I desire and the Universe creates it for me every day. I show up, keep the story moving, and work hard because I am relentlessly devoted to making the world a better place and this is how I choose to leave my legacy.

When I turned 30, I had just finished a European tour with Lucinda Childs dance company. The company had been on tour for months together and were inseparable. We traveled through Paris, Vienna, Lisbon, and Rome. We ate together, we rode on a bus together, we had drinks after shows together, and we even took turns giving company class to get warmed up before a show. It was deeply meaningful and dreamy. We ended the tour back in New York City at BAM, The Brooklyn Academy of Music. It was an incredible way to end the tour, by being on our home court, not to mention I was having an important birthday at the culmination of this already incredible experience.

So, when I invited everyone to join me at Chelsea Pier's Sky Rink to ice skate in late August, I was schooled really quickly that "tour" does not mean you are friends in real life, it means you are tour friends. When the tour ends, so does the relationship. I skated a few laps and then went home. This was a beautiful lesson learned about who your real friends are; it was powerful then as it is today.

Turning 40 was a completely different experience. I was in a serious relationship with my now-husband, Joe. I had just come off of a successful one-woman dance show that I produced, choreographed, and danced in, I had just choreographed a feature film, John Turturro's Romance and Cigarettes, with A-list actors, including Kate Winslet and James Gandolfini, who became a dear friend and had even been on the red carpet with Susan Sarandon at the Venice Film Festival for the movie a year earlier.

And I encourage all women to identify their power and choose to be fully in your power at any age.

This was a very special birthday, and I had, in those 10 years between 30 and 40, come to cultivate very real friendships with some wonderful colleagues. We all celebrated at a local Italian restaurant, Etcetera Etcetera (who is delivering for those of you in NYC — we order weekly to support them during COVID), a staple in the theater district. Joe and I were (and are) regulars and, of course, wanted to celebrate my 40th with our restaurant family and friends. We were upstairs in the private room, and it was really lovely. Many of those in attendance are no longer with us, including Joe's Dad, Bob Ricci, and my dear friend Jim Gandolfini having transitioned to the other side. Currently, that restaurant is holding on by a thread of loving neighbors and regulars like us. Life is precious. Powerful then and today even more so.

I write this article because I'm turning 50, still in New York City. However, I'm turning 50 during what I define as a miraculous time to be alive. And I could not be more filled with hope, love, possibility, and power. This year has included an impeachment hearing, a global pandemic, and global protests that are finally giving a larger platform to the Black Lives Matter movement. Being able to fully embody who I am as a woman, a 50-year-old woman who is living fully in purpose, takes the cake, the rink, and the party.

I'm making movies about conversations around race. I've been happily married for 11 years to the love of my life, Joe Ricci. I'm amplifying and elevating the voices of those who have not previously had a platform for speaking out. I choose who to spend time with and how long! I design the life I desire and the Universe creates it for me every day. I show up, keep the story moving, and work hard because I am relentlessly devoted to making the world a better place and this is how I choose to leave my legacy. Being 50 is one of the most amazing things I ever thought I could experience. And I encourage all women to identify their power and choose to be fully in your power at any age. I'm 50 and powerful. Dred Scott was 50 and powerful. This powerful lesson is for today and tomorrow. We have the power. No matter what age you are, I invite you to use your powerful voice to join me in making the world a better place.