From a less than ideal childhood to the ring of the WWE to the world of designing “athleisure" fashion for her Celestial Bodiez line, Celeste Bonin is a woman who makes things happen – no matter what those things are; how they might come up; and how hard it might be to make them happen.
Hailing from Houston, Texas, Bonin will quickly tell anyone who asks that, “No, I don't have a southern accent and, yes, y'all is a word." She now lives in South Florida where, she says, “I live my life in yoga pants and tank tops and I'm not sorry."
Bonin says growing up she was an angel. “A dirty, bug collecting, jorts-wearing angel. I was a tomboy to the core. Once I was able to articulate it, I swore off dresses. I played sports, climbed trees, and refused to let my mom touch my hair. I was, am, and forever will be, the most accident-prone person I know. Yet, I've never broken a bone. EVER (unless you count the nose. Never did see any of those doorknobs coming…or the iron…) I attribute it to all the milk I drank. Oh, yea, and my brick shithouse genetics."
She describes her childhood as dysfunctional. But asks, “Isn't everyone's?" Her father was in and out of her life and her mother raised her and her brother on her own. “She even taught us how to read before we started kindergarten. I was the smart-ass writing in cursive when the other kids were still writing backward “N's." Little idiots."
Bonin says they grew up poor but her mom made sure they didn't really know they were poor until they were old enough to understand what that meant. “I started working at 14 and have never stopped. She says that having a lot of responsibilities, like contributing to the household income, really forced her to grow up quickly and, she adds, “Tt most certainly taught me the value of a dollar."
Celeste Bonin loved wrestling when she was a kid. “For some reason, I was a huge Vader fan. I didn't really start watching again until my early twenties. Seeing the women that were a part of the show really lit a fire inside of me. I was always super athletic and never really had a problem making an ass of myself. I have this really interesting quality about me where I set my sights on something and will literally do whatever it takes to get there. Some call it ballsy. Some call it stupid. Hey, if you never try, you'll never know."
Like many other things in Bonin's life, becoming a part of the WWE had a heck of a lot to do with serendipity.
“I had the opportunity to try out in 2010 through a friend that had previously been a part of the developmental program (basically the minor leagues of WWE). Hardest. Week. Ever. They really put you through the ringer and test your mental and physical fortitude during a tryout. It's a very physically demanding and a cut-throat industry. It's definitely not for the faint of heart. That being said, I loved every second of it. Even the shitty parts. Maybe I didn't love those parts while I was enduring them but hindsight is 20/20. It is so necessary to endure those tough moments to truly grow as a performer, as a professional, and most importantly as a person."
Being a part of WWE afforded Bonin all sorts of opportunities for traveling the world to performing in front of thousands in sold-out arenas and on live TV. “There's nothing else like it. It taught me a lot about myself and gave me the confidence and the 'Fuck it, let's do it' attitude that I have now."
Bonin describes herself as a chaotic, determined freight-train. And what would friends say? “Stupid. Fucking. Asshole. Just kidding. Maybe they would say, resilient, indecent, and headstrong." All joking aside, she has made some tough decisions throughout her life. “I passed up a soccer scholarship opportunity to stay close to home and help with some family hardships. I was bitter at first but it ended up leading me down an amazing path. I started with a few community college classes and then eventually chose to study fine arts with the ultimate goal of a career in special effects make-up and/or set design. I never finished school. I had the opportunity to try out for WWE mid-semester and I just never looked back."
How all of this leads her to the world of fashion is a whole other story. If you ask Bonin if fashion's always been her thing, she'll tell you yes… and no. “I've always put my own flair or style on current trends. I love shopping at resale shops and secondhand places. You really find so many gems. Most importantly, I'm an advocate of comfort over everything. You never know when you'll need to roundhouse kick someone in the face. You know, vigilantly crime fighting."
As for her own personal style, Bonin calls it “hobo-esque, flamboyant military, flannel grunge-chic. This is actually the inspiration behind my new line coming out under Celestial Bodiez. It's comfortable, flattering activewear with a very 'Steam Punk' vibe."
Designing a clothing line was not exactly at the top of her to-do list. But when the idea for Celestial Bodiez came to her, she couldn't help but run with it. “The original concept of #Bootyscrunch (the signature seam in all of my garments), was actually something that originated in my WWE days. My seamstress would sew a ruching in the butt seam of all of my wrestling outfits to create a more flattering fit. I took the idea and ran with it. No one was doing this in athletic wear. I've always known I would do some epic shit in my life but I never envisioned myself as a clothing designer. Well, I guess I never pictured myself as a professional wrestler either. Life is so funny."
Of course, Bonin hopes that her clothing line will be more than, well, just a clothing line. When a woman puts on something from Celestial Bodiez, she wants them to look in the mirror and say, “Fuck yea." "I want them to love the way they look and I want them to be comfortable above all else. When you look good, you feel good, and when you feel good, you are capable of so much."
"I want them to love the way they look and I want them to be comfortable above all else. When you look good, you feel good, and when you feel good, you are capable of so much." -Celeste Bonin
When Bonin thinks about the future, she says the one thing she knows for sure is that she's going to be doing exactly what she's doing right now for as long as she can. “I want Celestial Bodiez to continue growing and to be a big player in the athleisure industry. My goal is not only to continue putting out high-quality athletic apparel but to also build a culture that women want to be a part of. I want to be a voice and use my company and my platform to share my experience as a young executive woman. If I can do it, you sure as fuck can too!"
Although Bonin has thrown herself into the designing world full time, that hasn't kept her out of the ring completely. “I also have been spending more and more time back in the wrestling ring. It's really just a therapeutic thing for me (even though it kicks my ass). After a really rough 2017, which included a nasty divorce, I've realized that I owe it to myself to take some time to do things I love, things that inspire me and ignite passion inside of me."
Above all else, Bonin says she lives by the “Oh Shit Method" and imagines many women could benefit by following the same code. “This is the head on; leap before you look; figure it out as you go manner in which I live my life. Life is too short to wait to try new things; start a business; change careers, etcetera. In fact, if you wait until you're 'ready,' you'll never actually feel ready. No one's ever really ready. You figure it out as you go. If you fail, you fail. Failure teaches you. Failure is growth."
Business entities can be defined as the corporate, tax and legal structures which an organization chooses to officially follow at the time of its official registration with the state authorities. In total, there are fifteen different types of business entities, which would be the following.
- Sole Proprietorship
- General Partnership
- Limited Partnership or LP
- Limited Liability Partnership or LLP
- Limited Liability Limited Partnership or LLLP
- Limited Liability Company or LLC
- Professional LLC
- Professional Corporation
- Nonprofit Organization
- Cooperative Organization
As estates, municipalities and nonprofits do not concern the main topic here, the following discussions will exclude the three.
Importance of the State: The Same Corporate Structure Will Vary from State to State
All organizations must register themselves as entities at the state level in United States, so the rules and regulations governing them differ quite a bit, based on the state in question.
What this means is that a Texas LLC for example will not operate under the same rules and regulations as an LLC registered in New York. Also, an LLC in Texas can have the same name as another company that is registered in a different state, but it's not advisable given how difficult it could become in the future while filing for patents.
To know more about such quirks and step-by-step instructions on how to start an LLC in Texas, visit howtostartanllc.com, and you could get started with the online process immediately. The information and services on the website are not just limited to Texas LLC organizations either, but they have a dedicated page for guiding fresh entrepreneurs through the corporate tax structures in every state.
Sole Proprietorship: Default for Freelancers and Consultants
There is only one owner or head in a sole proprietorship, and that's what makes it ideal for one-man businesses that deal with freelance work and consulting services. Single man sole proprietorships are automatic in nature, therefore, registration with the state is unnecessary.
Sole proprietorships are also suited to a degree for singular teams such as a small construction crew, a group of handymen, or even miniature establishments in retail. Also, this puts the owner's personal financial status at jeopardy.
Due to the fact that a sole proprietorship entity puts all responsibilities for paying taxes and returning loans, it directly jeopardizes the sole proprietor's personal belongings in case of a lawsuit, or even after a failed loan repayment.
This is the main reason why even the most miniature establishments find LLCs to be a better option, but this is not the only reason either. Sole proprietors also find it hard to start their business credit or even get significant business loans.
General Partnership: Equal Responsibilities
The only significant difference between a General Partnership and a Sole Proprietorship is the fact that two or more owners share responsibilities and liabilities equally in a General Partnership, as opposed to there being only one responsible and liable party in the latter. Other than that, they more or less share the same pros and cons.
Registration with the state is not necessary in most cases, and although it still puts the finances of the business owners at risk here, the partnership divides the liability, making it a slightly better option than sole proprietorship for small teams of skilled workers or even small restaurants and such.
Limited Partnership: Active and Investing Partners
A Limited Partnership (LP) has to be registered with a state and whether it has just two or more partners, there are two different types of partners in all LP establishments.
The active partner or the general partner is the one who is responsible and liable for operating the business in its entirety. The silent or investing partner, on the other hand, is the one who invests funds or other resources into the organization. The latter has very limited liability or control over the company's operations.
It's a perfect way for investors to put their money into a sector that they are personally not experienced with, but have access to people who do. From the perspective of the general partners, they have similar responsibilities and liabilities to those in a general partnership.
It's the default strategy for startups to find funding and as long as the idea is sound, it has made way for multiple successful entrepreneurial ventures in the recent past. However, personal liability still looms as a dangerous prospect for the active partners to consider.
Limited Liability Company and Professional LLC
Small businesses have no better entity structure to follow than the LLC, given that it takes multiple good ideas from various corporate structures, virtually eliminating most cons that are inherent to them. Any and all small businesses that are in a position to or are in requirement of signing up with their respective state, usually choose an LLC entity because of the following reasons:
- It removes the dangerous aspect of personal liability if the business falls in debt or is sued for reparations
- The state offers the choice of choosing between corporation and partnership tax slabs
- The limited legalities and paperwork make it suited for small businesses
While more expensive than a general partnership or a sole proprietorship, a professional LLC is going to be a much safer choice for freelancers and consultants, especially if it involves risk of any kind. This makes it ideal for even single man businesses such a physician's practice or the consultancy services of an accountant.
B, C and S-Corporation
By definition, all corporation entities share most of the same attributes and as the term suggests, they're more suited for larger or at least medium sized businesses in any sector. The differences between the three are vast once you delve into the tax structures which govern each entity.
However, the basic differences can be observed by simply taking a look at each of their definitive descriptions, as stated below.
C-Corporation – This is the default corporate entity for large or medium-large businesses, complete with a board of directors, a CEO/CEOs, other executive officers and shareholders.
The shareholders or owners are not liable for debts or legal dispute settlements in a C-Corporation, and they may qualify for lower tax slabs than is possible in any other corporate structure. On becoming big enough, they also have the option to become a publicly traded company, which is ideal for generating growth investments.
B- Corporation – the same rules apply as a C-Corporation, but due to their registered and certified commitment to social and environmental standards maintenance, B-Corporations will have a more lenient tax structure to deal with.
S-Corporation – Almost identical to a C-Corporation, the difference is in scale, as S-Corporations are only meant for small businesses, general partnerships and even sole proprietors. The main difference here is that due to the creation of a pass-through entity, aka a S-Corporation, the owner/owners do not have liability for business debt and legal disputes. They also are not taxed on the corporate slab.
Cooperative: Limited Application
A cooperation structure in most cases is a voluntary partnership of limited responsibilities that binds people in mutual interest - it is an inefficient structure due to the voluntary nature of its legal bindings, which often makes it unsuitable for traditional business operations. Nevertheless, the limited liability clause exempts all members of a cooperative from having personal liability for paying debts and settling claims.
This should clear up most of the confusion surrounding the core concepts and their suitability. In case you are wondering why the Professional Corporation structure wasn't mentioned, then that's because it has very limited applications. Meant for self-employed, skilled professionals or small organizations founded by them, they have less appeal now in comparison to an LLC or an S-Corporation.