BETA
Close

The Right Way To Grow Your Business Through Social Media

Career

No business today can survive without some sort of web presence. There are some that try to go without it, but they do not usually possess the longevity needed to make serious moves online. If you want to gain the upper hand in any industry today, you have to look at how the world has changed today. The world of marketing is no longer isolated to just one type of solution, you need to rise to the standards of what modern promotional considerations showcase.


It’s within that framework that you should consider social media. Social networks are not losing steam, even though some pundits are going to tell you that they are losing steam or becoming boring to users.

No matter what your business strategy is, if it doesn’t include internet marketing within the banner of social networks, you are going to drop out of the public’s eye. At first glance, this may not seem like a big deal, but as you start to look into the internet marketing collateral needed to create substantial gains, you need these pages to help you grow.

The Growth Issue

First and foremost, you will find that the world of marketing has changed in the last few years. In fact, just in the past few months, search engines have changed how they’ve been listing and ranking websites. The ranking of sites has changed through algorithmic shifts.

These changes have caused small businesses to get a lot more attention than through other methods. However, it has also ruined many site’s popularity, because it’s easy to lose sight of how to navigate these pages. If you do not navigate these sites in the right manner, you will end up losing out, and perhaps even get hit with the dreaded “spam” moniker.

It’s not easy to grow any brand today, especially online, and that’s something that you are going to have to balance as you move forward within the marketing that you are going to try to do.

The Profile Division

As you start to look at social media, you will need to separate personal and professional pages. Do not have them mixed, you need to create branding that is within the social framework of your business, or someone else will come through and take over your monikers, namesakes and more.

Once you separate business and personal, you will want to start updating the business side of things with more than just promotional considerations.

This is the key to understanding how social networks work. As a business marketer, you cannot just put your link in the updates. If you do that, you will lose out, guaranteed. It takes roughly a few self-serving links to end up with the wrong side of the proverbial coin here.

Make sure that you understand this as you divide the two types of profiles you may want to have.

Gaining a Lot of Followers

No matter what social media site you decide to work on, you will want to look into gaining a lot of followers through the tried and true solutions online today. The starting line here is simple, you will need to befriend others online. You have to befriend others that are in your niche, and create a platform to share, comment on, and like all sorts of different updates.

You cannot just sit back and hope people follow you and interact with you. You’ll have to be progressively shifting towards becoming more social online. That’s the key, if you do not do this, you are going to end up losing out. Focusing on social interactions is a good thing, especially when you are showcasing interest in others. If you do not showcase any interest in others, you will end up losing out, simple as that.

The Paid Solutions

The next thing that you need to look into when focusing on growing your business through social media is simple, you need to look at paid solutions. Paid options within these pages include several options. The starting point is through “sponsored” posts, or “boosted” posts.

You can boost your update for as little as $5 and you will ensure that your update will sit at the top of the profiles of all of your followers, and the followers of others. Imagine having leverage where you get a boost of traffic and visualization when someone logs in. If you’re the top of every feed, you will get a click through ratio that is a lot higher than if you were to try and promote things without paying for it.

The next pay option is through PPC options. You will not have to pay a thing until someone clicks on your ad. Imagine paying $0.10 per lead to your site. That’s guaranteed targeted traffic from a real source, and it’s well worth investing into.

If you’re the top of every feed, you will get a click through ratio that is a lot higher than if you were to try and promote things without paying for it.

The Management Side

Perhaps the hardest thing to realize about business relationships and social media is that you will need to create management of these pages. You either need to hire someone that is going to sit on these pages and create interest, or you’ll have to spend several hours of your time working on these pages. Cultivating influence is an important thing, and it’s very much like a garden.

You plant seeds, you water them, and you wait for the harvest. That’s something that happens within social media all the time. You start with setting up a profile, and then start to cultivate different elements so that you can gain an upper hand, and move forward with the main point of the site; social interaction.

Let’s assume that you ignored everything mentioned above. You would not be able to leverage billions of users that are on these pages right now. More people are on social media online right now, than anything else that is going on. Social sharing sites are the #1 pages that are trafficked on a regular basis. The average person on these sites are sitting on there for hours on end. The hours spent there means that they are a captive audience, where you could gain a great deal of influence for just about any business.

This article was first published on StartUp Mindset.

Culture

A Modern Day Witch Hunt: How Caster Semenya's Gender Became A Hot Topic In The Media

Gender divisions in sports have primarily served to keep women out of what has always been believed to be a male domain. The idea of women participating alongside men has been regarded with contempt under the belief that women were made physically inferior.


Within their own division, women have reached new heights, received accolades for outstanding physical performance and endurance, and have proven themselves to be as capable of athletic excellence as men. In spite of women's collective fight to be recognized as equals to their male counterparts, female athletes must now prove their womanhood in order to compete alongside their own gender.

That has been the reality for Caster Semenya, a South African Olympic champion, who has been at the center of the latest gender discrimination debate across the world. After crushing her competition in the women's 800-meter dash in 2016, Semenya was subjected to scrutiny from her peers based upon her physical appearance, calling her gender into question. Despite setting a new national record for South Africa and attaining the title of fifth fastest woman in Olympic history, Semenya's success was quickly brushed aside as she became a spectacle for all the wrong reasons.

Semenya's gender became a hot topic among reporters as the Olympic champion was subjected to sex testing by the International Association of Athletics Federations (IAAF). According to Ruth Padawer from the New York Times, Semenya was forced to undergo relentless examination by gender experts to determine whether or not she was woman enough to compete as one. While the IAAF has never released the results of their testing, that did not stop the media from making irreverent speculations about the athlete's gender.

Moments after winning the Berlin World Athletics Championship in 2009, Semenya was faced with immediate backlash from fellow runners. Elisa Cusma who suffered a whopping defeat after finishing in sixth place, felt as though Semenya was too masculine to compete in a women's race. Cusma stated, "These kind of people should not run with us. For me, she is not a woman. She's a man." While her statement proved insensitive enough, her perspective was acknowledged and appeared to be a mutually belief among the other white female competitors.

Fast forward to 2018, the IAAF issued new Eligibility Regulations for Female Classification (Athlete with Differences of Sexual Development) that apply to events from 400m to the mile, including 400m hurdles races, 800m, and 1500m. The regulations created by the IAAF state that an athlete must be recognized at law as either female or intersex, she must reduce her testosterone level to below 5 nmol/L continuously for the duration of six months, and she must maintain her testosterone levels to remain below 5 nmol/L during and after competing so long as she wishes to be eligible to compete in any future events. It is believed that these new rules have been put into effect to specifically target Semenya given her history of being the most recent athlete to face this sort of discrimination.

With these regulations put into effect, in combination with the lack of information about whether or not Semenya is biologically a female of male, society has seemed to come to the conclusion that Semenya is intersex, meaning she was born with any variation of characteristics, chromosomes, gonads, sex hormones, or genitals. After her initial testing, there had been alleged leaks to media outlets such as Australia's Daily Telegraph newspaper which stated that Semenya's results proved that her testosterone levels were too high. This information, while not credible, has been widely accepted as fact. Whether or not Semenya is intersex, society appears to be missing the point that no one is entitled to this information. Running off their newfound acceptance that the Olympic champion is intersex, it calls into question whether her elevated levels of testosterone makes her a man.

The IAAF published a study concluding that higher levels of testosterone do, in fact, contribute to the level of performance in track and field. However, higher testosterone levels have never been the sole determining factor for sex or gender. There are conditions that affect women, such as PCOS, in which the ovaries produce extra amounts of testosterone. However, those women never have their womanhood called into question, nor should they—and neither should Semenya.

Every aspect of the issue surrounding Semenya's body has been deplorable, to say the least. However, there has not been enough recognition as to how invasive and degrading sex testing actually is. For any woman, at any age, to have her body forcibly examined and studied like a science project by "experts" is humiliating and unethical. Under no circumstances have Semenya's health or well-being been considered upon discovering that her body allegedly produces an excessive amount of testosterone. For the sake of an organization, for the comfort of white female athletes who felt as though Semenya's gender was an unfair advantage against them, Semenya and other women like her, must undergo hormone treatment to reduce their performance to that of which women are expected to perform at. Yet some women within the athletic community are unphased by this direct attempt to further prove women as inferior athletes.

As difficult as this global invasion of privacy has been for the athlete, the humiliation and sense of violation is felt by her people in South Africa. Writer and activist, Kari, reported that Semenya has had the country's undying support since her first global appearance in 2009. Even after the IAAF released their new regulations, South Africans have refuted their accusations. Kari stated, "The Minister of Sports and Recreation and the Africa National Congress, South Africa's ruling party labeled the decision as anti-sport, racist, and homophobic." It is no secret that the build and appearance of Black women have always been met with racist and sexist commentary. Because Black women have never managed to fit into the European standard of beauty catered to and in favor of white women, the accusations of Semenya appearing too masculine were unsurprising.

Despite the countless injustices Semenya has faced over the years, she remains as determined as ever to return to track and field and compete amongst women as the woman she is. Her fight against the IAAF's regulations continues as the Olympic champion has been receiving and outpour of support in wake of the Association's decision. Semenya is determined to run again, win again, and set new and inclusive standards for women's sports.