Career 23 November 2016
No business today can survive without some sort of web presence. There are some that try to go without it, but they do not usually possess the longevity needed to make serious moves online. If you want to gain the upper hand in any industry today, you have to look at how the world has changed today. The world of marketing is no longer isolated to just one type of solution, you need to rise to the standards of what modern promotional considerations showcase.
It’s within that framework that you should consider social media. Social networks are not losing steam, even though some pundits are going to tell you that they are losing steam or becoming boring to users.
No matter what your business strategy is, if it doesn’t include internet marketing within the banner of social networks, you are going to drop out of the public’s eye. At first glance, this may not seem like a big deal, but as you start to look into the internet marketing collateral needed to create substantial gains, you need these pages to help you grow.
The Growth Issue
First and foremost, you will find that the world of marketing has changed in the last few years. In fact, just in the past few months, search engines have changed how they’ve been listing and ranking websites. The ranking of sites has changed through algorithmic shifts.
These changes have caused small businesses to get a lot more attention than through other methods. However, it has also ruined many site’s popularity, because it’s easy to lose sight of how to navigate these pages. If you do not navigate these sites in the right manner, you will end up losing out, and perhaps even get hit with the dreaded “spam” moniker.
It’s not easy to grow any brand today, especially online, and that’s something that you are going to have to balance as you move forward within the marketing that you are going to try to do.
The Profile Division
As you start to look at social media, you will need to separate personal and professional pages. Do not have them mixed, you need to create branding that is within the social framework of your business, or someone else will come through and take over your monikers, namesakes and more.
Once you separate business and personal, you will want to start updating the business side of things with more than just promotional considerations.
This is the key to understanding how social networks work. As a business marketer, you cannot just put your link in the updates. If you do that, you will lose out, guaranteed. It takes roughly a few self-serving links to end up with the wrong side of the proverbial coin here.
Make sure that you understand this as you divide the two types of profiles you may want to have.
Gaining a Lot of Followers
No matter what social media site you decide to work on, you will want to look into gaining a lot of followers through the tried and true solutions online today. The starting line here is simple, you will need to befriend others online. You have to befriend others that are in your niche, and create a platform to share, comment on, and like all sorts of different updates.
You cannot just sit back and hope people follow you and interact with you. You’ll have to be progressively shifting towards becoming more social online. That’s the key, if you do not do this, you are going to end up losing out. Focusing on social interactions is a good thing, especially when you are showcasing interest in others. If you do not showcase any interest in others, you will end up losing out, simple as that.
The Paid Solutions
The next thing that you need to look into when focusing on growing your business through social media is simple, you need to look at paid solutions. Paid options within these pages include several options. The starting point is through “sponsored” posts, or “boosted” posts.
You can boost your update for as little as $5 and you will ensure that your update will sit at the top of the profiles of all of your followers, and the followers of others. Imagine having leverage where you get a boost of traffic and visualization when someone logs in. If you’re the top of every feed, you will get a click through ratio that is a lot higher than if you were to try and promote things without paying for it.
The next pay option is through PPC options. You will not have to pay a thing until someone clicks on your ad. Imagine paying $0.10 per lead to your site. That’s guaranteed targeted traffic from a real source, and it’s well worth investing into.
If you’re the top of every feed, you will get a click through ratio that is a lot higher than if you were to try and promote things without paying for it.
The Management Side
Perhaps the hardest thing to realize about business relationships and social media is that you will need to create management of these pages. You either need to hire someone that is going to sit on these pages and create interest, or you’ll have to spend several hours of your time working on these pages. Cultivating influence is an important thing, and it’s very much like a garden.
You plant seeds, you water them, and you wait for the harvest. That’s something that happens within social media all the time. You start with setting up a profile, and then start to cultivate different elements so that you can gain an upper hand, and move forward with the main point of the site; social interaction.
Let’s assume that you ignored everything mentioned above. You would not be able to leverage billions of users that are on these pages right now. More people are on social media online right now, than anything else that is going on. Social sharing sites are the #1 pages that are trafficked on a regular basis. The average person on these sites are sitting on there for hours on end. The hours spent there means that they are a captive audience, where you could gain a great deal of influence for just about any business.
This article was first published on StartUp Mindset.
5 min read
When we envision a person who is suffering from substance use disorder (SUD)—defined by having a history of past misuse, experiencing increasing mental health symptoms, or having a family history of addiction—we often picture someone waking up and instantly grabbing their first drink. However, in my experience working with those battling SUD for nearly a decade, I've learned that everyone's relationship with alcohol looks different and having a few too many drinks at night can be just as dangerous.
The time of day, amount, or type of alcohol one drinks doesn't define if they suffer from SUD or not—it's the compulsion to drink. By focusing on healthy stress relievers and implementing them into your daily routine, you aren't just avoiding another glass at night, you are curbing any inclination for SUD that you may have.
While you may feel the desire to reach for another drink after dinner and putting the kids to bed to relieve some of the stress you incurred that day, there are other things that you can do that are much more beneficial to your mental health and wellbeing.
Risks of Reaching for Another Drink
Reaching for another cocktail or glass of wine can feel like a great way to relieve the stress of the day at the time, but over time it can actually lead to the opposite. Excessive drinking is known to lead to increased anxiety, depression, and other mental health disorders such as increased risk of family problems, altered judgment, and worsened sleep quality. These can all lead to increased stress and create a continuous cycle I have seen in many of my patients, which often prove difficult to break.
Increased alcohol consumption can directly impact an individual's mood and temperament, too. In my patients, I've seen a connection between increased alcohol consumption and irritability, fatigue, and loss of interest in activities that previously brought that person joy—activities that people should always put time into, especially right now during the pandemic.
While drinking in moderation doesn't have serious implications for some, others are already at increased risk for SUD. One drink per day is considered moderate for women, while eight drinks or more in a single week is categorized as heavy drinking. It's important to monitor your intake—whether you are at increased risk for SUD or not. It is all too easy for one glass to become another, and then another. And if you keep reaching for just one more drink, you can start to build a tolerance, as it requires more and more alcohol to achieve the desired effect. This can result in dangerous, addictive habits that will alter your life, and the lives of those who care for you.
Three Healthy Ways to Relieve Evening Stress
Stress relief from alcohol is short-lived, but choosing healthier, alternative stress relievers can provide long-lasting benefits for both your mental and physical wellbeing. At Wellbridge, our team not only focuses on treating addiction but also on teaching healthy habits to support ongoing sobriety. And many of these learnings can be implemented to avoid addiction by handling stress better as well!
Below are three healthy stress relief ideas you can implement into your routine:
- Mindfulness exercises can be a powerful and mentally stimulating stress reliever. Throughout our therapeutic program at Wellbridge, we provide different opportunities to cultivate mindfulness. For example, breathing exercises, such as box breathing or diaphragmatic breathing, mindful walking, and progressive muscle relaxation. If you're looking for entry, guided meditation, check out this YouTube channel where experts post mindfulness exercises each week.
- Human connection is invaluable. Whether it is your spouse, your children, a friend, or even a therapist, connecting with someone else can be a great way to relieve stress. The additional perspective that another person provides can also help us feel that the anxieties and stressors we are experiencing are more manageable. If you are feeling increased stress from loneliness or isolation, reach out and schedule a Zoom coffee hour with a friend, or call a loved one to check-in and chat.
- Physical activity is an excellent stress reliever as well, for so many reasons. Not only can it help us get our mind off of stress, it enables our bodies to release endorphins and provides long-lasting physical health benefits. Physical activity doesn't need to be a full-blown workout if you don't feel up to it, or simply don't have extended periods of time to dedicate to a longer exercise regimen. Even a short walk or some stretching can go a long way towards improving your mood. I enjoy following guided, online yoga practices for both mindfulness practice and physical activity.
Despite my years working in this space, I am no stranger to giving in to stress. However, I've learned that by allotting myself a little time each morning and evening for activities that set a positive tone in my life—like meditation, journaling, and exercise—I've been able to better manage my stress and feel more prepared for heightened periods of stress. Do I manage to set aside personal time every morning and evening? Definitely not—life happens! But by doing our best to take regular time out for ourselves, we're all certain to be in a better place emotionally and mentally.
Putting Your Mental Health & Wellbeing First
It's important to also recognize that it isn't just stress that causes us to reach for another drink at night. With the added pressures and responsibilities of women in today's world, having another glass of our favorite drink at the end of the day can often seem like a quicker and easier option than other healthier ways to relieve stress.
However, it's essential to put your mental health and wellbeing front and center in your priority list—something that many women struggle with. But just like the oxygen masks on an airplane, you can't take care of others if you don't take care of yourself first. By focusing on implementing small, healthy habits and making them a seamless part of your daily routine, you ensure that you can show up in all aspects of your life and for all the people in your life.
If you are struggling with increased stress, be specific and honest with your support system about your need to preserve your mental wellbeing. Prioritizing your needs will help you be there for other people you care about in your life.
I always refer back to a quote from a Dar Williams song—a song about therapy no less! "Oh, how I loved everybody else when I finally got to talk so much about myself." Talk about your needs with others and find time to develop healthy coping habits. And if you feel as though you've already created an unhealthy relationship with alcohol, discuss that relationship with a medical advisor to learn if advanced treatment is the right option for you.