How Rhonda Vetere Has Emerged As One Of The Most Prominent Female Voices In Tech


Whether it's getting business done on the golf course, traveling the globe, or running countless marathons, it's safe to say that Rhonda Vetere puts passion into everything she does, even if it allows her to only get two hours of sleep a night. But that same drive and determination allow her to be a key player in the tech world, especially since her extensive IT management experience dates back to 25 years.

“Everyday my duties are different, so my approach tends to be proactive and reactive which keeps everything running smoothly," she says. “Although I do face challenges, prioritizing and focusing on the right thing is crucial."

Rhonda works with business leaders to technology team members on a daily basis, making it important for her to have her own unique leadership style. However, Rhonda believes in full contact management, keeping her approach open and collaborative.

It's this same unique and personal leadership approach which named her one of the most effective female leaders in the male-dominated tech force.

“My leadership style is open, direct, collaborative, and I love to invest in and mentor others," she adds. “I always want to help people and give back to others. I take my role as a role model pretty seriously."

As an innovator in the tech sphere, Vetere explains that she's constantly looking for ways to change and the improve the shopping experience, including exploring the budding tech industry trend of mobility.

“The latest trend definitely seems to be mobility, as I saw this specifically during my travels in Asia," Vetere acknowledges. “I've challenged my own team to go mobile for a day around the world like they do in China. Mobility is key."

Being a prominent voice in tech also requires Vetere to travel frequently, which she says has played a big a part in her impressive workplace experience. Her journeys to China and India in particular have allowed to her to experience diversity of thought and culture, which she says, is key to thriving in the business world.

Rhonda Vetere

“I have traveled and worked with people of many different cultures, and these global experiences have been a key part of my background," she suggests. “Travel helps me see the diversity of thought, people, and culture, and it has taught me that adaptability is key."

Adaptability is also a skill Vetere says female tech hopefuls need to possess, as staying mobile, and taking the job no one wants is a way to stay ten steps ahead of the game for sure.

“I've worked with all men throughout my career, and the key is to adapt," she says. “Aside from being business savvy, you'll want to learn to play golf, as most business gets done on the golf course. It's also key to remember to be mobile and take the job that no one wants."

But while her daily duties can be challenging at times, Rhonda finds inner peace through a strict schedule, and of course, a dedicated fitness routine filled with triathlon, IronMan and marathon recess runs. “Schedule is critical and crucial and I usually plan things six months to a year out," she explains. “Fitness is key it gives me discipline and helps me achieve my goals. My fitness routine is key to my physical and mental well being, and it definitely keeps me sharp and focused."

3 min read

Help! My Friend Is a No Show

Email armchairpsychologist@swaaymedia.com to get the advice you need!

Help! My Friend Is a No Show

Dear Armchair Psychologist,

I have a friend who doesn't reply to my messages about meeting for dinner, etc. Although, last week I ran into her at a local restaurant of mine, it has always been awkward to be friends with her. Should I continue our friendship or discontinue it? We've been friends for a total four years and nothing has changed. I don't feel as comfortable with her as my other close friends, and I don't think I'll ever be able to reach that comfort zone in pure friendship.


Dear Sadsies,

I am sorry to hear you've been neglected by your friend. You may already have the answer to your question, since you're evaluating the non-existing bond between yourself and your friend. However, I'll gladly affirm to you that a friendship that isn't reciprocated is not a good friendship.

I have had a similar situation with a friend whom I'd grown up with but who was also consistently a very negative person, a true Debby Downer. One day, I just had enough of her criticism and vitriol. I stopped making excuses for her and dumped her. It was a great decision and I haven't looked back. With that in mind, it could be possible that something has changed in your friend's life, but it's insignificant if she isn't responding to you. It's time to dump her and spend your energy where it's appreciated. Don't dwell on this friend. History is not enough to create a lasting bond, it only means just that—you and your friend have history—so let her be history!

- The Armchair Psychologist

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