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How Rhonda Vetere Has Emerged As One Of The Most Prominent Female Voices In Tech

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Whether it's getting business done on the golf course, traveling the globe, or running countless marathons, it's safe to say that Rhonda Vetere puts passion into everything she does, even if it allows her to only get two hours of sleep a night. But that same drive and determination allow her to be a key player in the tech world, especially since her extensive IT management experience dates back to 25 years.


“Everyday my duties are different, so my approach tends to be proactive and reactive which keeps everything running smoothly," she says. “Although I do face challenges, prioritizing and focusing on the right thing is crucial."

Rhonda works with business leaders to technology team members on a daily basis, making it important for her to have her own unique leadership style. However, Rhonda believes in full contact management, keeping her approach open and collaborative.

It's this same unique and personal leadership approach which named her one of the most effective female leaders in the male-dominated tech force.

“My leadership style is open, direct, collaborative, and I love to invest in and mentor others," she adds. “I always want to help people and give back to others. I take my role as a role model pretty seriously."

As an innovator in the tech sphere, Vetere explains that she's constantly looking for ways to change and the improve the shopping experience, including exploring the budding tech industry trend of mobility.

“The latest trend definitely seems to be mobility, as I saw this specifically during my travels in Asia," Vetere acknowledges. “I've challenged my own team to go mobile for a day around the world like they do in China. Mobility is key."

Being a prominent voice in tech also requires Vetere to travel frequently, which she says has played a big a part in her impressive workplace experience. Her journeys to China and India in particular have allowed to her to experience diversity of thought and culture, which she says, is key to thriving in the business world.

Rhonda Vetere

“I have traveled and worked with people of many different cultures, and these global experiences have been a key part of my background," she suggests. “Travel helps me see the diversity of thought, people, and culture, and it has taught me that adaptability is key."

Adaptability is also a skill Vetere says female tech hopefuls need to possess, as staying mobile, and taking the job no one wants is a way to stay ten steps ahead of the game for sure.

“I've worked with all men throughout my career, and the key is to adapt," she says. “Aside from being business savvy, you'll want to learn to play golf, as most business gets done on the golf course. It's also key to remember to be mobile and take the job that no one wants."

But while her daily duties can be challenging at times, Rhonda finds inner peace through a strict schedule, and of course, a dedicated fitness routine filled with triathlon, IronMan and marathon recess runs. “Schedule is critical and crucial and I usually plan things six months to a year out," she explains. “Fitness is key it gives me discipline and helps me achieve my goals. My fitness routine is key to my physical and mental well being, and it definitely keeps me sharp and focused."

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2020 is Around the Corner: Here's How To Design Your Next Decade

Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!

You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!


Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.

Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.

One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:

What worked? What were my successes?

Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?

Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.

If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?

Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?

Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?

Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.

While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.

Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!