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How Celebrity Trainer, Anna Kaiser, Revolutionized Boutique Fitness

People

If you haven't heard Anna Kaiser's name before, you'll soon become familiar with her growing fitness program, AKT, or the Anna Kaiser Technique. A revamped combination of dance, Pilates and interval training, Kaiser takes the boutique fitness craze and offers a revolution.


“When the boutique boom happened, I started working in boutique fitness and realized that the same thing was happening to me that was happening to many other consumers," says Kaiser. “You get really involved in one modality, and then you burn out and try a different modality. And all these boutique studios were focused around a single modality. I thought, why is no one bridging the gap between single modality boutique fitness and the comprehensive gym model?"

Anna Kaiser

The $30 billion fitness and health industry has been growing around 4 percent annually for the last 10 years. The boutique fitness sector – which consists of familiar luxury gyms and group class settings such as Equinox and SoulCycle – has been gaining momentum, with membership growing by 70 percent between 2012 and 2015, and shows no signs of slowing down any time soon.

This year, AKT became a part of Xponential Fitness, an equity-backed holding company that acquires boutique fitness brands and hit $148 million in revenue last year. Kaiser is set to franchise her brand with Xponential, and is projected to open at least 300 studios around the country.

Before her fitness breakthrough, Kaiser was a professional dancer. Her passion for fitness stemmed from her love of dance, which she holds a Bachelor of Fine Arts in. Kaiser says that as a dancer, she had to prioritize staying fit both aesthetically and physically in order to perform. So she was always looking for a solution, whether it was yoga, Pilates or lifting weights at the gym. Kaiser highly prioritized her fitness journey while she was touring and performing, trying to learn as much as she could about exercise and the body.

If you're searching for someone who is knowledgeable about fitness, Kaiser is your person. She has done it all – taught exercise classes, managed fitness studios, received certifications in Pilates, yoga and barre and studied sports medicine long before she founded her own business.

“I was trying to figure out what I loved best, and what I believed to be the most efficient and effective way to work out," says Kaiser. “I started to figure out what that looked like with private clients. I did a beta class program in Connecticut for a year to test the market."

In addition to the beta program, Kaiser tested her work outs with private celebrity clients including Shakira and Kelly Ripa – who coined the name AKT. Kaiser says that her celebrity clients added valuable credibility to AKT.

“They were encouraging me to open the studio and start the business. It helped get the word out and helped legitimize what I was doing," says Kaiser. “[Celebrities] have access to pretty much every technique, and anyone they could want to train with.

So why are they choosing AKT? It provided some intrigue to what I was doing."

After moving from Connecticut to Tribeca to test the New York market, Kaiser met with a client who wanted to become an investor.

“She said, 'let's do it, let's open the first studio,'" Kaiser recalls. “It was really a culmination of the last 15 years of my life, in dance and choreography, creative inspiration as well as the education I had in fitness and working not only for fitness companies, but as a manager of other studios and sales. I knew what to do to be successful."

By 2015, Kaiser had opened three New York studios. Her class model became an interval dance class, and she eventually created her signature series of four classes; tone, circuit, band and dance; in order to incorporate every level of a workout. AKT even offers classes for those who aren't choreographically inclined, says Kaiser.

Each workout is specifically designed by Kaiser, and they're the exact workouts she's using with her celebrity clients. And every three weeks, she spins it on its head.

“Once you get used to that content, I switch it up. You really are getting the programing of a personal trainer, but the community and excitement of a group class," Kaiser explains. “That is the heartbeat of what we're doing."

The community aspect of AKT is what excites Kaiser the most about her business. When presented with expansion, she says that franchising wasn't an option she had initially thought about. The great thing about franchising, she says, is that owners will bring in their own communities to her brand.

“It's a much more organic way to grow, and the way I feel AKT has grown," says Kaiser. “This is the continuation of that story. I'm so over the moon excited to share this with everyone. It's a dream come true."

3 Min Read
Lifestyle

Tempted To Dial Your Ex: 5 Ways To Know Whether Or Not You Should Contact An Old Flame

Thinking of ringing up your ex during these uncertain times? Maybe you want an excuse to contact your ex, or maybe you genuinely feel the need to connect with someone on an emotional level. As a matchmaker and relationship expert, I was surprised at the start of the coronavirus quarantine when friends were telling me that they were contacting their exes! But as social distancing has grown to be more than a short-term situation, we must avoid seeking short-term solutions—and resist the urge to dial an ex.

It stands to reason that you would contact an ex for support. After all, who knows you and your fears better than an ex? This all translates into someone who you think can provide comfort and support. As a matchmaker, I already know that people can spark and ignite relationships virtually that can lead to offline love, but lonely singles didn't necessarily believe this or understand this initially, which drives them straight back to a familiar ex. You only need to tune into Love Is Blind to test this theory or look to Dina Lohan and her virtual boyfriend.

At the start of lockdown, singles were already feeling lonely. There were studies that said as much as 3 out of 4 people were lonely, and that was before lockdown. Singles were worried that dating someone was going to be off limits for a very long time. Now when you factor in a widespread pandemic and the psychological impact that hits when you have to be in isolation and can't see anyone but your takeout delivery person, we end up understanding this urge to contact an ex.

So, what should you do if you are tempted to ring up an old flame? How do you know if it's the wrong thing or the right thing to do in a time like this? Check out a few of my points before deciding on picking up that phone to text, much less call an ex.

Before You Dial The Ex...

First, you need to phone a friend! It's the person that got you through this breakup to begin with. Let them remind you of the good, the bad and the ugly before taking this first step and risk getting sucked back in.

What was the reason for your breakup? As I mentioned before, you could get sucked back in… but that might not be a bad thing. It depends; when you phoned that friend to remind you, did she remind you of good or bad things during the breakup? It's possible that you both just had to take jobs in different cities, and the breakup wasn't due to a problem in the relationship. Have these problems resolved if there were issues?

You want to come from a good place of reflection and not let bad habits make the choice for you.

Depending on the reason for the breakup, set your boundaries for how much contact beforehand. If there was abuse or toxic behaviors in the relationship, don't even go there. You can't afford to repeat this relationship again.

If you know you shouldn't be contacting this ex but feel lonely, set up a support system ahead of time. Set up activities or things to fall back on to resist the urge. Maybe you phone a different friend, join a virtual happy hour for singles, or binge watch Netflix. Anything else is acceptable, but don't phone that ex.

Write down your reasons for wanting to contact the ex. Ask yourself if this is worth the pain. Are you flea-bagging again, or is there a friendship to be had, which will provide you with genuine comfort? If it's the latter, it's okay to go there. If it's an excuse to go back together and make contact, don't.

Decide how far you are willing to take the relationship this time, without it being a rinse and repeat. If you broke up for reasons beyond your control, it's okay. If your ex was a serial cheater, phone a friend instead.

If there was abuse or toxic behaviors in the relationship, don't even go there. You can't afford to repeat this relationship again.

As life returns to a more normal state and you adjust to the new normal, we will slowly begin to notice more balance in our lives. You want to come from a good place of reflection and not let bad habits make the choice for you. Some do's and don'ts for this time would be:

  • Do: exercise ⁠— taking care of you is important during this time. It's self-care and maintaining a healthy lifestyle.
  • Do: shower, brush your teeth, and get out of your sweats.
  • Don't: be a couch potato.
  • Don't: drink or eat excessively during this time. Again, remember to maintain a healthy lifestyle.
  • Do: think positive thoughts everyday and write down the 3 things you are grateful for. Look at the impact of John Krasinksi's SGN. It's uplifting and when you feel good, you won't want to slide backwards.
  • Don't: contact a toxic ex. It's a backward move in a moment of uncertainty that could have a long term impact. Why continue flea bagging yourself?