Alejandra "Ali" Campoverdi is a compelling study in contrasts. The Latina beauty, who modeled for Maxim in 2004, is running for Congress in California's 34th district, with a positive “take me as I am" approach as refreshing as it is empowering. Should she win the seat, Campoverdi would join a vastly male-dominated Congress, which is only 2 percent Latina.
Campoverdi, who grew up in Los Angeles, tells SWAAY she was moved to run for office not long after Donald Trump won the election. With a plan to counteract his administration's attack on women's rights, the former White House staffer is running a campaign on a platform of inclusivity, social support and access to healthcare, inspired by her own personal experience with cancer. These days, Campoverdi is focused on changing the political conversation by embracing every part of herself, including her past as a model.
“I see first-hand the lack of opportunities women see for themselves, many times because of circumstances out of their control," she says. "It has showed me how important it is, more than ever, to have role models that are owning their full selves publicly, especially in politics."
Beauty, intelligence and bravery. Is there anything more powerful?
1. Tell us a little about your background.
I was born to a single mother who emigrated to the US from Mexico. There were eight of us in a three bedroom. We struggled. We were on welfare at times, and took WIC and Medical (California's Medicade program). For me, like a lot of kids of immigrants who were the first in our families to navigate the education system, I've been working since I was young. I've had all sorts of jobs: I've waited tables, I've worked in clothing stores, I've been a model. You do [whatever you have to] to make ends meet. When you juxtapose an experience like modeling with a career in politics, or something more serious, it's interesting how that causes cognitive dissonance for folks; that you could embody these different types of experiences.
2. Can you speak a little about your decision to speak publicly about posing for Maxim?
For me it's very important to own all parts of myself and all parts of my experiences. That's why in my campaign for Congress I've been so honest and vulnerable about things other people might feel embarrassed to share. It's a strength. It's not something to hide from. The fact that you may have had sets of experiences that are different makes you real. I think people are at a point especially when it comes to politics, where they are looking for real candidates. When I was at school at Harvard I had classmates who had been expecting to run for a long time, and who didn't want to be photographed with a solo cup. For someone to be so consumed with the future of power that every decision they make has been to further that ambition, that's scarier to me than a real person, especially a real woman, who has navigated her life in real time and understands the perspective of folks in her district.
3. What's it like running for office?
I've worked as a staffer in politics when I worked at the Obama campaign in '08 and then as an aide in the White House. It's very different being the candidate but I learned that running for office really pulls into focus what matters most to you. You're living in a high frequency and in order to express to others what you care about you have to know what you care about and why you're doing it. There is an interesting introspective process that you go through as a candidate. I feel that it should be something that is empowering for more women; to not feel afraid that going through process will bring shame or scrutiny. All sets of experience are a benefit. I was someone who went to Planned Parenthood in my life so I have a particular perspective about why it's so important for women to have access to these services.
Official White House Photo by Pete Souza
Female sexuality and intelligence aren't inversely related. As a 37-year-old woman I feel fully confident wearing a nice dress and knowing my femininity doesn't have to take away from accomplishments. Every woman's femininity is something very personal, and can be all things at the same time.
4. What sparked your desire to run?
The catalyst for me was Donald Trump's election and the Affordable Care Act being at risk of being repealed. After President Trump's election, I, like a lot of young people, felt really nauseous for a few days and was thinking about what I could do to push back against his disastrous proposed policies. I worked on Obamacare at the White House and for me it was a personal crusade. In my family, generations of women have battled breast cancer and I myself carried the BRCA2 gene mutation, so I know first hand how much is at stake. My aunt had just been diagnosed with breast cancer around the time I decided to run. I wanted to put skin in the game. I wanted to know I did everything I could to make sure the election was about people and how these issues affect people
5. What was working with President Obama like?
It was the greatest privilege to work for President Obama. I never dreamed that I would have that opportunity. When I joined the Obama campaign I had just graduated from Harvard and I had a lot of student loan debt; I still do. But I moved to Chicago and worked unpaid because I really believe in a vision for the country. I lived off my credit card and had no health insurance. When I got the job at the White House I worked from the Oval Office for those first couple of years, and it was the full circle moment of a lot of dreams in my family. My Mom was in her late teens when she emigrated from Mexico and the day I got to walk her into the Oval Office and introduce her to President Obama was a day I will never forget. [Another moment that stands out is] when the President did an interview with Latina Magazine, and I found myself sitting next to him, just the two of us in the Oval, while he's talking to Latina Magazine. As a woman, and as a Latina, that was a moment everything pulled into focus about what's possible in this country. Even though social mobility can be traumatizing and isolating for a lot of us, with hard work and with support and by protecting pipeline programs and educational opportunities that we have right now, what's possible for young people is pretty incredible.
Official White House Photo by Samantha Appleton
6. Can you talk a bit about the reaction to your Maxim photos?
When I was at the White House and the Maxim photos first surfaced in Gawker [in 2009], some media outlets took snarky shots at me. I took it very personally initially because I didn't fully understand the depth of sexism in politics. I was afraid it might hinder my career. A wonderful woman I worked with at the White House told me to put my head down and do the work, and that's what I've always done. I always work harder than I have to. I'm a lot older now and I have a better perspective about how sexism in politics actually works. I understand that it isn't something personal to each of us, but we have to each take our own stand to stand against it. When this happened for several months I didn't want to wear makeup. I wanted to wear loose fitting clothes and almost disappear. What I learned is our accomplishments stand for themselves. Just because you wear makeup and a nice dress doesn't take away from your intelligence. Female sexuality and intelligence aren't inversely related. As a 37-year-old woman I feel fully confident wearing a nice dress and knowing my femininity doesn't have to take away from accomplishments. Every woman's femininity is something very personal, and can be all things at the same time.
7. What do you say to women who don't know how to get involved?
I think now more than ever it's a time for women to step up because women's rights and bodies are under siege in Washington. I understand that folks may be disillusioned with the political process, but it's more important than ever to roll up our sleeves. I've been really inspired by women who are are looking for ways to become more politically engaged or are considering running for office for the first time. At the end of the day when only 19 percent of Congress is women, and only 2 percent is Latina; how can we sit there and say we aren't being represented right, when we aren't being represented enough? I would encourage all women to get involved in whatever groups are forming around them. Whatever skills you have, put them towards the defense of women's rights because it's never been more in the balance than it is today.
8. Can you tell us where you see the health care industry going?
It's a huge complicated issue to make sure everyone has access to affordable health care. I personally think health care is a human right. We need to make sure everyone is able to go to a doctor or have access to lifesaving treatments. We need to make sure that kids have access to preventative services that will save their lives. The Affordable Care Act, while not perfect, was an important step in that direction. And it's important we protect the progress we made through the Affordable Care Act. This fight isn't over. The important thing is to keep holding folks accountable for the human cost of the decisions that they're making. This is why I decided in my ad to be very personal about my experiences and those of my family. This is a life or death issue.
9. What do you do in your free time?
Right now I don't have a lot of free time. But I love music, I love traveling, I love eating. I am a big foodie.
10. Do you have a life motto?
Someone gave me advice at the beginning of the process. She said if you run as if you aren't afraid to lose, you will run your best campaign. I would give that advice across the board. If you live life like you aren't afraid to lose you will live your best life. Keep pushing, keep being bold and keep taking those risks. Women of color, young women, women with nontraditional backgrounds, we don't normally have safety nets in our fights, our causes and our careers. But that's no reason to not put it all out on the line. Sometimes that means we will be criticized, sometimes we will be judged but authenticity will always shine through at the end. The more of us join together and push that multidimensionality forward, the more we can blaze a path for each other and the easier it will be every day.
Nobody knows what it's like to be sh*t out of luck like Suzy Batiz. Maybe that's why her million-dollar idea was a spray to stop your sh*t from stinking.
Yes, this woman is on a mission to keep your bathroom dos (and don'ts) on the DL, and she is doing it all with a hefty dose of personal philosophy and spirituality. It's hard to pick just one place to start with a maverick like Batiz. Though, maverick doesn't quite do her justice.
We could talk about her early life, growing up poor in Arkansas with two parents struggling with addiction and mental health problems. Or we could discuss her two bankruptcies and a lifelong history of failed hustles and side-hustles. Then there's her personal life; she's been divorced twice, has three kids, and is a survivor of abuse. You could say she's been through some sh*t. (Okay, the poop jokes end here, I swear.) If this all sounds too crazy to believe already then you better stop reading now because it gets wilder. This woman is all that and then some.
But, there's no time like the present, so I guess we'll start there.
Suzy Batiz is one of the richest self-made women in America with a net worth of $240 million. She's currently working on uplifting other business owners and creative-thinkers with her personal and professional philosophy of "alive ideas" as well as running her own companies, Supernatural, a 100% natural cleaning product company, and Poo~Pourri, the famous odor-eliminating toilet spray line that started it all with a bang (or a plop). (Okay, now the poop jokes are really done.)
Poo-Pourri's first commercial, which has now garnered almost 50 million views since its release in 2013, absolutely blew away viewers with its hilariously crass yet poetic verbiage surrounding this lovely woman's "cavernous bowels." Even I remember first seeing it almost seven years ago. Though I wasn't even sure if it was a real product at first. I was so busy laughing that I almost missed the line: "Yes, it is a real product. And yes, it really works." No one but Batiz could have thought up an idea so new, so wild, and at the same time so deeply necessary for people everywhere. It seems that poop is the market's natural equalizer.
(Seriously though, how good is this commercial?)
She's reached some of the highest peaks of success when it comes to consumer goods, but Batiz's newest venture asks people to turn inward and evaluate their thoughts and personal processes to support a culture of deeply conscious creation. Alive Ideas represents all of the lessons in both entrepreneurship and spirituality that Batiz has learned firsthand. Because, for her, the entrepreneurial and the spiritual are often one and the same. In her own words:
"Your external reality is just a reflection of your internal reality, so you have to do your personal work to shift from the inside out."
She takes this marriage of philosophies very seriously and infuses it into every level of her business, offering her employees training in transcendental meditation (a non-negotiable daily activity for Batiz) and Headspace app subscriptions. Batiz knows that good work has to start from the inside out, and that's why she's so keen to share this philosophy with the world and help other people realize that, too. That's what this new enterprise is all about.
Alive ideas are those twinges of inspiration that you can feel in every inch of your being — the ones that are just bursting to take shape in the world. Take Poo-Pourri as a perfect example, it was something that no one could have expected. A product that needed to exist, but a need that had never before been conceptualized (let alone actualized) by anybody. Until Batiz, that is.
She's always been a "natural creator," so it's only natural that her current state of being revolves around bringing to life new ideas and products. But even that could only have come about through what she describes as the "luxury of losing everything."
It took 38 years and a lifetime of both personal and professional hardships before Batiz was ready to call it quits. After all the hustles, there was just no hustle left in her.
So she took a four-year spiritual sabbatical, during which she realized that she'd spent her entire life thus far "selling out" and "making deals" for all the wrong reasons. "Basically, I'd lost it all and didn't even have a good time doing it!" That was what really set her off. "It was only when I changed my mindset to only follow ideas that lit me up that the real success started flowing." There's those alive idea's she's talking about!
Suzy Batiz is the antithesis of your stereotypical entrepreneur. She wears flowing skirts, makes poop jokes, and has the vibe of a fun-loving guru. She basically spent her entire life trying (and failing) to find success through financial means, only to lose everything and then some. It took hitting rock bottom to realize that she needed to start fresh. It was only once she'd chucked all of the typical toxic motivators out the window that her real genius could shine through all the bullsh*t.
Full Interview Transcript
1. How would you describe your climb from growing up, to bankruptcy, to millionaire? And how does it feel to have come so far?
I grew up in Arkansas very poor, with a mother that was depressed on pain pills and a father that was a bipolar alcoholic. From an early age, I had the impression that money was my way out. If I could just make money, I would be somebody and I would mean something in the world.
By the time I was 22, I'd already been married, bankrupt (for the first time), divorced and attempted suicide. Shortly after that, I met and married a wealthy man who turned out to be abusive. I clawed my way out of that terrible situation to find myself divorced again and homeless with two boys under the age of 2. I continued to work multiple jobs and soon met my ex-husband of 26 years. He was a drummer who didn't have much to offer aside from his love at the time, which sounded like a dream after the last situation I was in. I constantly hustled and side hustled, but all my business ventures typically ended in failure. At 38 years old, I lost funding for a dot com recruiting platform that I'd invested our life savings into, leading to my second bankruptcy and what I call "the luxury of losing everything".
I vowed to leave business behind entirely and went on a four-year spiritual sabbatical. I looked back and realized that I'd spent my whole life husting, selling out and making deals that felt wrong in order to get something I thought I wanted. Basically, I'd lost it all and didn't even have a good time doing it! This is when everything changed for me. It was only when I changed my mindset to only follow ideas that lit me up that the real success started flowing. I was no longer living for external validation, but rather from the inside out. Ironically, it was once I'd sworn off business and chasing money that my success and wealth came.
2. You seem to be innately entrepreneurial person, was there any moment or experience in your life that made you really think: "This is what I have to do."
I've always been a natural creator. Growing up we had very little, so if I wanted a new outfit for my Barbie, I'd sew it myself. I've always had that spirit in me — but at one point I actually believed I was the worst entrepreneur in the world. I had more than a dozen failed businesses and two bankruptcies by the time I was 38, so I swore off business altogether. It wasn't until I realized chasing money and success wasn't making me happy and I did my internal work that Poo~Pourri was born.
A few years later, a friend of mine was interviewing and asked how I knew which ideas to follow — how could I tell which ones would turn out to be successful? The question piqued my interest. I realized it had nothing to do with the analytical or rational reasons a business should succeed. Rather, I remembered the feeling in my body when I first got the idea for Poo~Pourri. I felt a zing up my left arm, I got chill bumps, it felt like everything went into hi-def and I had so much energy to research and create because the idea wouldn't leave me alone. My curiosity continued and I had a conversation with Dr. Bruce Lipton to ask him a burning question: Can ideas be alive? His answer, in short, was: absolutely! He said that everything, including thoughts and ideas, has energy, and "every living thing is seeking more life-force energy." This was my aha moment. When I focused on ideas that gave me energy, that felt ALIVE, they turned out to be more resilient and successful. I followed the breadcrumbs of what made me feel alive and it's led me to here — what a wild ride!
3. What drives you to keep moving forward in life and in business after all the success you've attained thus far?
My ultimate goal is to reach my highest evolution in this lifetime. I strive to be lit up daily in my personal and business life and follow only things that resonate (though it's a practice and I misstep all the time). I love bringing alive ideas into physical form, and my businesses are those manifestations. I truly believe that I was lucky enough to have the luxury of losing everything. I know that at any time I can lose it all, and if that happens, I want to make sure I can look back and know I had a damn good time.
4. A lot of people feel that there is a big disconnect between capitalism and spiritually, but you seem to have found a sweet spot for both yourself and your business ventures. How closely intertwined is your spirituality with your entrepreneurial ventures? And why?
I don't think of things as being a part of my work life or a part of my personal spiritual life. It's all the same for me. Your external reality is just a reflection of your internal reality, so you have to do your personal work to shift from the inside out. Daily transcendental meditation is my number-one non-negotiable. Starting my day with space to clear out the noise of the outside world has been just as essential for my business as it has for my personal wellness. I share this gift with Poo~Pourri employees as well by offering TM training and Headspace app subscriptions and providing only healthy fuel and snacks in the office so we are all operating at optimal levels.
I also believe that there's nothing wrong with wanting money and success. Who wouldn't? But where I've found the most impact is in my actions. If I'm doing something or chasing an idea only to get money, it doesn't come. When I do my internal work and follow what's resonant because it feels good within my being, wouldn't you know that's when the money flows.
5. If you could go back in time and tell your younger self that you'd one day be one of America's richest self-made women by way of selling poop products, how do you think you'd react?
I'd lose my shit and probably laugh in your face because it would be so far beyond what I could have imagined. When I was little, I had the dream of working in a factory or at the post office because those were steady and consistent jobs. I wouldn't have ever even known to dream of being the one to finally break a pattern of generational poverty.
Breaking these types of patterns, the ones that are outdated and no longer serve us, is a huge passion of mine. I've got the world comfortable talking about shit, now what else can we get people to talk about?