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Welcome to SWAAY - a membership platform elevating female voices.
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Photo credit: NYrej.com

Heels of Steel follows the journey of Bridget Steele, the Bronx-born, tough-as-nails and sexy construction company CEO, who is determined to be the first woman to get a contract to build a New York City skyscraper. Fighting for her life and career in the male dominated world of the Big Apple's real estate industry, Steele also finds herself falling for her biggest rival, who could impede her rise to the top. In this summer's hottest beach read, Kavovit gives readers a look into the cut-throat business of hardhats and hammers, delving into the sexism, corruption, harassment and how far people will go to land a contract.

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Photo Courtesy of Flickr

Like many of us, Megan McArthur toyed with the idea of being an astronaut in her youth.

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Photo Credit: Juice Beauty

Although organic beauty may conjure images of sap and colloidal oatmeal, according to Juice Beauty Founder, Karen Behnke, there's glam in the world of natural artisanship. Behnke would ultimately team up with Gwyneth Paltrow to create a line that would both challenge and dwarf these notions.

The past couple of years have shown roaring success for organic beauty. No longer the ineffective brainchild of hippies, it's instead the cool new up-and-coming arm of the billion dollar industry. And one company that majorly capitalized on this upward momentum was Behnke's brand.

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Photo courtesy of Sandra Lee

With over 1.5B views and 3M subscribers on Youtube; Dr. Lee has become a hit!

You may not know Dr. Sandra Lee—but you surely know her as “Dr. Pimple Popper"—the moniker that made her a viral superstar. She's likely the most famous dermatologist in the world thanks to her 1.5 billion views and 3 million Subscribers on YouTube, her hit TLC show This is Zit and her renowned skincare line SLMD.

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In June, we're excited to celebrate the strength, grit and determination of some successful, hard-working and awe-inspiring entrepreneurs who are part of the LGBT community. Through their companies, ranging from activism and retail to agencies and law firms - they are not only building successful brands, but also using their unique stories, struggles and experiences to be activists.

Influential Voices

Our mission

Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
Badass Babes Join our virtual dinner table of friends and friends of friends who came together to trade notes, offer support and share insider secrets. Badass Babes only need apply.
Age = experience and we've got that here. Join our community of over 45 ladies who are owning it, running it, stepping back in, and reinventing themselves.
In Partnership With Brains Over Blonde
We're told life is full of choices and to succeed you have to "act more like a man." We're not having it. In this post #MeToo and #TimesUp world, we celebrate our strength as women. You don't have to choose between femininity and success. Ladies, let's harness our power.
Starting a company is awesome, empowering, and exhilarating but it can also be scary, hard, or just plain grueling. There is so much to do but don't let that get you down. Listen to the ladies who are in the throes. We're with you.
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Seriously. Money makes the world go around and more importantly, it helps to fund our businesses, our hustles, and our side hustles. We're talking Venture Capital firms and strategies to get a piece of the pie no matter what stage your business is in.
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