4min readBusiness 19 July 2019
Being an entrepreneur is lonely.
Everyone says it but I don't think I really understood it until last year when I had a scary wake-up call that my body was not going to be able to keep up with the abuse.
I wasn't sleeping, I was putting junk in my body (and then eating kale and shopping at Erewhon like somehow that made it all better), I didn't exercise, I was constantly stressed out and working myself up over things I couldn't control. The list goes on. Sometimes, when we are so passionate about something, we don't see or hear the repeated signals that something is wrong. Starting a company can be like that.
Let me say it louder for the people in the back: starting a company properly, is like that.
I have always said that there is some level of delusion necessary to start a business - and I still think that's true. Embrace it! If it was easy, everyone would be doing it. To be even remotely successful, you have to pour your soul into what you are building and cannot let outside influences dictate your next moves. Frankly, if you were a reasonable person, you wouldn't be doing it at all.
In many ways you are unique but it's super important to remember that you are not alone and you are not the first person to feel this way.
Last year, a series of unfortunate things happened to me that threw me into a tailspin. I shut myself off from the world and isolated. I was suffering from what a dear friend of mine calls, "terminal uniqueness." I was absolutely certain that I was the only one going through what I was going through and nobody could ever possibly understand. It's funny how human beings can do that, and it's even easier when the issue is something that is seen as a weakness. To be honest I even had a little zing of fear posting this because it would be admitting to the world that last year was really hard. But here's the thing, humans are amazing, resilient beings and asking for help is one of the strongest things we can do. One of my personal heroes, Sophia Amoruso, is a perfect example of a successful, resilient entrepreneur. Her "failure" at Nasty Gal brought her to the mega success that is Girlboss.
Social media may have a lot of down sides but the biggest upside is watching some amazing founders tell the truth. Maybe that is a post for another time. I know it helped me get out of my head and realize that my situation was really not that bad - and truly not that unique.
I bet, right now, you are thinking about a situation or feeling where you believe you're the only one who feels that way. I promise that whatever it is you aren't. You probably don't believe me, but that's okay, I will prove it. No matter what it is, mental illness, physical pain, tragic loss, major mistake, god forbid you are human, there is a way out and someone has done it before.
When we're ready, if we pay attention, there are people who are talking about what we are going through, almost exactly. We live in 2019, where there are literally instagram pages, podcasts, blogs and more dedicated to the things we're going through right now.
I just started recording a podcast called, The Truth Is…, to start talking about this more specifically. No question, problem or scenario is too stupid, taboo or untouchable so feel free to comment or email me with any questions. I will do my best to answer and if I can't, I promise to direct you to a resource or person who can. In the meantime, I wanted to share some books that cover a variety of subjects that we don't talk about enough as women or otherwise. Hopefully one of these will help take some your blinders off.
You got this. We got you.
Brené Brown is one of my personal heroes. Like Sophia Amoruso, she talks a lot about the mistakes she has made both privately and publicly. She has dedicated her life to studying shame - in fact, you should watch her Netflix special about it! - and has written a ton of thoughtful books on the subject. In 2019 (much after this book was published) the need for showing public perfection on social media is at an all-time high. I highly recommend this one - and frankly, every one of her books. Pro tip: get the audible version if she is the narrator herself.
The Hard Thing About Hard Things, Ben Horowitz
This is my all time favorite book about business ownership. I read it once a year at least. Ben Horowitz is a visionary and writes honestly about starting a business. If you have ever wanted to start a company, read this book first.
Almost 10% of natal-born women suffer from this invisible but debilitatingly painful disease. Invisible physical pain can play a massive role in your day-to-day life and even more frustratingly so, in your work balance. Especially when it arrives once a month.
My friend Michael recently published this book about his experience with his addiction and entrepreneurship. While his addictions are specific (gambling & cocaine), the book is honest and in its entirety talk about many of the feelings that plague all business owners. Anyone will take away something solid from this book. Highly recommend.
Mel Robbins talks a lot about how her life was falling apart before she started this book and came up with her 5 second rule. Sometimes it's helpful to hear how far someone went down one direction before they decided to turn around. No matter how far you go one way, you can ALWAYS go another. Remember that.
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5 Min Read
She walks into a room ready for her presentation. She wants to land this new client and has worked weeks on it. She heads to the 35th floor of the tallest building on the block knowing she has documentation that is sure to impress. The conference room has a 20-foot long table surrounded by executives in blue suits, button-down shirts, pencil skirts, and blazers.
At this point, she realizes she didn't take into consideration the other important component of her presentation... she is not dressed appropriately.
Is it true that there is power in clothing? Can an incredible outfit increase your confidence and add validity to your brand? Will you perform your job better or feel more empowered? Will first impressions of you be more positive?
For me, the answer is a resounding yes. I believe that clothing can greatly impact first impressions and make a lasting impact on anyone you interact with. Like it or not, people will judge you on how you look and they will make both conscious and subconscious decisions about you based on what you're wearing… Is she trustworthy? Is she the expert we need? Will she fit in our corporate culture?
Can an incredible outfit increase your confidence and add validity to your brand? Will you perform your job better or feel more empowered? Will first impressions of you be more positive? For me, the answer is a resounding yes.
After all, if you were hiring a financial advisor, and one walked in with a pair of jeans and the other in a pair of trousers and blazer, who would you trust with your money? Even if you don't realize what you're doing when you interact with people, there may be more going on beneath the surface. It's something to think about for sure.
Here's another example, let's say you want to hire a party planner for an event. You meet with the first candidate, and she is wearing a wrinkled shirt and her fingernails are chipping and half-painted. Whereas candidate number two walks in and has on a pencil skirt, pumps, and silk blouse. Who do you think would pay more attention to the details associated with your party?
In 2019, WWD wrote about the psychological effects clothing has on a person:
It is said that clothing is what makes and defines a person. What you wear tells others what you are and makes a statement about your taste, character and individuality. It gives an insight into your nature, whether you are casual or formal, playful or serious, cool or just composed. Whether you are attending a job interview, out on a date or just strutting by the beach, your apparel tells us so much about you at a simple glance.
We know that it takes 5-7 seconds for a person to subconsciously form an opinion about you. Our eyes take in how you look; after all, what you're wearing will influence how you are perceived. How do you want to be perceived to your audience, your clients, and in your working industry?
How do you want to be perceived to your audience, your clients, and in your working industry?
And it goes way beyond the external. There is scientific data that shows how an individual feels differently when dressed in a variety of styles. In an article from Research Gate, they found that, "Fashion choices can affect both self-image, the impression that you convey to others and in turn, the way in which people behave towards you."
Have you ever heard of the term "enclothed cognition"? It refers to the phenomenon in which people tend to adopt the traits and properties they associate with the clothes they wear. In a study on the psychology of clothing, that same article as above reports that, "Participants judged women to be more forceful in job interviews and were more likely to recommend them for hiring when they were dressed in a more masculine style compared with a more feminine style," and that "Both men and women are attracted to stylish clothing that fits them well, makes them feel well-dressed and looks current."
On some level, we may all agree with that statement.
Naturally, as a personal stylist, I am a true believer in the power of clothes. I have seen my clients' exhilaration as they take in their transformation, brought about by an outfit, a new style, and clothes that look incredible on them. I have also witnessed physical changes like their facial expressions, huge smiles, laughter, sparkling eyes, and even a change in the way they walk. It's almost like there has been a shift in attitude toward their inner beauty, which has increased because they feel and look amazing and confident.
Although most of us are no longer strutting our way to the boardroom, the psycholigcal power of clothing is still necessary and relevant, especially now that we're confined to our home offices. Most of us are on virtual calls or live streaming from our computer, and it's easy to not prep as much for your "waist-up" meetings. But, like it or not, you should look on-brand, and put together clothes that are relevant for your industry. Not only will your peers perceieve you as more professional and more put-together, but I am sure you will also feel better, be more alert, and have more energy.
Most of us are on virtual calls or live streaming from our computer, and it's easy to not prep as much for your "waist-up" meetings. But, like it or not, you should look on-brand, and put together clothes that are relevant for your industry.
I'm not saying you need to look like a superstar every second of every day. However, I want you to think about the positive impact well-fitting, stylish clothes can have on both others' perceptions of you as well as your inner-confidence and intrinsic behavior.