Victoria's Secret is best known for what it has to offer women.
However, a few days ago as I was strolling around the flagship store on Bond Street, I discovered that the store also has a lot to offer men as well. Just not exactly what you'd think.
My experience began like many other shopping excursions, casually browsing for a few practical items. The store was bustling with women who were relaxed but focused on their own purchases. The women in the store all displayed a quiet confidence in knowing what to do and how to do it. My browsing journey took me into another room where I noticed a man behaving quite awkwardly while being guided around by one of the many well-trained twenty-something shop assistants. My first thought was: "Good for him coming in here alone! I imagine it isn't the most comfortable experience for a man." It was clear he felt out of place. His discomfort was obvious by the way he was shuffling around and avoiding eye contact with any women nearby.
This otherwise unremarkable experience sent a spark through my mind. This man was professional and smartly dressed; perhaps he could have worked for one of the many private equity, hedge fund or banking firms in the nearby area. I imagined that he was confident in his own world of work, but in this female haven he was not. He was the only man in the room, and it showed.
This world - that of Victoria's Secret - was not created to make someone like him feel comfortable. In this environment—a store catering to women, filled by women and selling feminine merchandise—the familiar patriarchal dynamics of the world had completely shifted.
This was a world that can transform an otherwise confident professional into an introverted, self-conscious and indecisive man who needed the help of a twenty-something female to make one simple purchase.
I have seen this story play out with the gender roles reversed many times throughout my career in the corporate world. Today, the culture of many companies are built and sustained by men, for men. Traditional male characteristics are still encouraged, rewarded and expected from female professionals, especially if they expect to reach the executive suite. Being the only woman in the room is still an everyday reality for so many women in business; most men do not understand how corrosive this situation can be to a person's confidence.
I have often heard men say that they believe gender inequality is not an issue in their firm. They hire women and now even have some women on their teams. Well, on those terms this man should not have experienced any issue either. There is no sign at the door of Victoria's Secret barring men from entry. Men are allowed to freely enter and buy whatever they choose. No woman in there would tell them to leave or suggest that to get to the front of the queue they must behave in a certain way. So, what was the problem? Why did this man appear so uncomfortable? Why did he suddenly lack the confidence he seemed to have in the outside world?
It's all in the numbers. If that store catered towards the needs of men, or if there were simply more men in the store (either equivalent to or greater than the number of women), then it is likely that man would have felt a greater sense of belonging.
Just because women are allowed into the workplace now, does not mean their experiences are equivalent to those of their male peers. Women, as the minority, simply do not have the same sense of freedom to be their true authentic selves in many corporate environments, even today.
Just like that Victoria's Secret shop assistant guiding the lone man through an ostensibly unwelcoming environment, so, too, do women benefit from the guidance of sponsors, helping them navigate the male dominated corporate world.
Before a man talks about gender parity, perhaps he first needs to take a trip to a lingerie store and experience what it is like to be the only one in the room. Maybe if more men had experiences like this, they may begin to understand what it is to feel so out of place. Maybe they would join us in creating greater gender equality in the workplace.
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For decades, women have been unknowingly suffering from PSD and intergenerational trauma, but now Dr. Valerie Rein wants women to reclaim their power through mind, body and healing tools.
As women, no matter how many accomplishments we have or how successful we look on the outside, we all occasionally hear that nagging internal voice telling us to do more. We criticize ourselves more than anyone else and then throw ourselves into the never-ending cycle of self-care, all in effort to save ourselves from crashing into this invisible internal wall. According to psychologist, entrepreneur and author, Dr. Valerie Rein, these feelings are not your fault and there is nothing wrong with you— but chances are you definitely suffering from Patriarchy Stress Disorder.
Patriarchy Stress Disorder (PSD) is defined as the collective inherited trauma of oppression that forms an invisible inner barrier to women's happiness and fulfillment. The term was coined by Rein who discovered a missing link between trauma and the effects that patriarchal power structures have had on certain groups of people all throughout history up until the present day. Her life experience, in addition to research, have led Rein to develop a deeper understanding of the ways in which men and women are experiencing symptoms of trauma and stress that have been genetically passed down from previously oppressed generations.
What makes the discovery of this disorder significant is that it provides women with an answer to the stresses and trauma we feel but cannot explain or overcome. After being admitted to the ER with stroke-like symptoms one afternoon, when Rein noticed the left side of her body and face going numb, she was baffled to learn from her doctors that the results of her tests revealed that her stroke-like symptoms were caused by stress. Rein was then left to figure out what exactly she did for her clients in order for them to be able to step into the fullness of themselves that she was unable to do for herself. "What started seeping through the tears was the realization that I checked all the boxes that society told me I needed to feel happy and fulfilled, but I didn't feel happy or fulfilled and I didn't feel unhappy either. I didn't feel much of anything at all, not even stress," she stated.
Photo Courtesy of Dr. Valerie Rein
This raised the question for Rein as to what sort of hidden traumas women are suppressing without having any awareness of its presence. In her evaluation of her healing methodology, Rein realized that she was using mind, body and trauma healing tools with her clients because, while they had never experienced a traumatic event, they were showing the tell-tale symptoms of trauma which are described as a disconnect from parts of ourselves, body and emotions. In addition to her personal evaluation, research at the time had revealed that traumatic experiences are, in fact, passed down genetically throughout generations. This was Rein's lightbulb moment. The answer to a very real problem that she, and all women, have been experiencing is intergenerational trauma as a result of oppression formed under the patriarchy.
Although Rein's discovery would undoubtably change the way women experience and understand stress, it was crucial that she first broaden the definition of trauma not with the intention of catering to PSD, but to better identify the ways in which trauma presents itself in the current generation. When studying psychology from the books and diagnostic manuals written exclusively by white men, trauma was narrowly defined as a life-threatening experience. By that definition, not many people fit the bill despite showing trauma-like symptoms such as disconnections from parts of their body, emotions and self-expression. However, as the field of psychology has expanded, more voices have been joining the conversations and expanding the definition of trauma based on their lived experience. "I have broadened the definition to say that any experience that makes us feel unsafe psychically or emotionally can be traumatic," stated Rein. By redefining trauma, people across the gender spectrum are able to find validation in their experiences and begin their journey to healing these traumas not just for ourselves, but for future generations.
While PSD is not experienced by one particular gender, as women who have been one of the most historically disadvantaged and oppressed groups, we have inherited survival instructions that express themselves differently for different women. For some women, this means their nervous systems freeze when faced with something that has been historically dangerous for women such as stepping into their power, speaking out, being visible or making a lot of money. Then there are women who go into fight or flight mode. Although they are able to stand in the spotlight, they pay a high price for it when their nervous system begins to work in a constant state of hyper vigilance in order to keep them safe. These women often find themselves having trouble with anxiety, intimacy, sleeping or relaxing without a glass of wine or a pill. Because of this, adrenaline fatigue has become an epidemic among high achieving women that is resulting in heightened levels of stress and anxiety.
"For the first time, it makes sense that we are not broken or making this up, and we have gained this understanding by looking through the lens of a shared trauma. All of these things have been either forbidden or impossible for women. A woman's power has always been a punishable offense throughout history," stated Rein.
Although the idea of having a disorder may be scary to some and even potentially contribute to a victim mentality, Rein wants people to be empowered by PSD and to see it as a diagnosis meant to validate your experience by giving it a name, making it real and giving you a means to heal yourself. "There are still experiences in our lives that are triggering PSD and the more layers we heal, the more power we claim, the more resilience we have and more ability we have in staying plugged into our power and happiness. These triggers affect us less and less the more we heal," emphasized Rein. While the task of breaking intergenerational transmission of trauma seems intimidating, the author has flipped the negative approach to the healing journey from a game of survival to the game of how good can it get.
In her new book, Patriarchy Stress Disorder: The Invisible Barrier to Women's Happiness and Fulfillment, Rein details an easy system for healing that includes the necessary tools she has sourced over 20 years on her healing exploration with the pioneers of mind, body and trauma resolution. Her 5-step system serves to help "Jailbreakers" escape the inner prison of PSD and other hidden trauma through the process of Waking Up in Prison, Meeting the Prison Guards, Turning the Prison Guards into Body Guards, Digging the Tunnel to Freedom and Savoring Freedom. Readers can also find free tools on Rein's website to help aid in their healing journey and exploration.
"I think of the book coming out as the birth of a movement. Healing is not women against men– it's women, men and people across the gender spectrum, coming together in a shared understanding that we all have trauma and we can all heal."